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NFL story collection
The NFL gameday experience is transformed with Microsoft
Overview
NFL coaches and analysts take gameday to the next level with Microsoft AI
Over a decade ago, Microsoft transformed the sidelines with Surface. Today, innovation is moving into the coaches' booth. Every NFL team now has access to the Game Analytics Dashboard and Copilot in Excel, bringing real-time data and analytics to the game so teams can identify patterns, answer coaches' questions, and deliver insights to the sideline before the next series begins. For Seahawks analyst Brian Eayrs, that means spending less time collecting data and more time helping coaches understand what's happening on the field.
"We’re getting real-time data pushed to us on the sideline, which helps us process faster, make better decisions in the moment, and share the right information with our players so they can go out and execute."
Mike Macdonald, Head Coach, Seattle Seahawks
The NFL gameday experience is transformed with Microsoft
Explore how the NFL uses Microsoft’s AI to help teams turn data into insights and insights into action on the field.
"Copilot in Excel really help us narrow down the data as fast as possible."
Andy Grossman, Sr. Data Analyst, Atlanta Falcons
“Now I just ask a question as I would ask you a question, and get what I need in seconds.”
Jackie Davidson, VP of Football Research, Tampa Bay Buccaneers
See the impact
Elevating performance on gameday
“Microsoft Copilot enhances our efficiency and accuracy by breaking down complex data into digestible insights that can be quickly communicated to our players.”
Sean McVay, Head Coach, Los Angeles Rams
2,500+
Surface Copilot+PCs connected
95%+
Faster delivery of gameplay images
Real-time
Azure refreshes game data in real-time
35
Different data fields for every play including description, formations, personnel, and more
“With Copilot in Excel, I see plays, snap count, personnel and anticipate like never before.”
Brian Eayrs, Director of Football Analysis, Seattle Seahawks
“With Copilot Studio, we were able to build a low-code solution, supercharged with AI, that quickly transformed the way we manage gameday operations.”
Quentin Autry, Game Operations Associate, NFL
1
Source of truth for gameday incidents
8-12 hours
Per week time savings in data entry and report generation
The NFL Playbook for Decisions at Game Speed
Learn how the NFL turns real-time data into coordinated action with Microsoft AI, agents, and intelligent workflows.
Inside the tech
Explore the Microsoft products and solutions the NFL uses to drive innovation
Azure
Build, deploy, manage, and monitor everything from simple web apps to complex cloud applications.
Windows Server
Help secure data in transit over trusted connections with additional file server security.
Microsoft Surface
Meet the ultimate Copilot+ PCs from Surface, powered by Snapdragon® X Elite Plus processors.
PowerShell
Automate tasks, manage systems, and streamline administration using powerful scripting tools.
Microsoft Excel
Make data more insightful with free, online, collaborative spreadsheets.
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