Behind every AI transformation is a person finding a way forward.
Accelerating retail operations, creativity, and engagement
With an AI-powered operating model, Levi Strauss & Co. modernizes retail
operations, connects data, and accelerates creative and customer experiences.
operations, connects data, and accelerates creative and customer experiences.
Overview
Levi Strauss & Co. builds an AI-enabled business for modern retail
Levi Strauss & Co. is evolving into a Frontier Firm by modernizing the digital backbone of its 175-year-old heritage brand.
From apps and data to infrastructure and operations, Levi’s is building a connected foundation for AI that helps teams move faster, respond to changing consumer needs, and scales intelligence across the enterprise.
From apps and data to infrastructure and operations, Levi’s is building a connected foundation for AI that helps teams move faster, respond to changing consumer needs, and scales intelligence across the enterprise.
See the impact
Modernization with measurable impact
“The move to Azure has been a huge unlock for our business.”
Saravana Ramaratnam, VP, Global ERP & Enterprise Platforms, Levi Strauss & Co.
6 months
Migration timeline reduced from nine months
2-3 hours
Saved per server migration
2x
Improvement in database latency
60%
Improvement in IOPS
"Levi's is really a growth story, and as we rewire how we work,
the right technology underpins everything we plan to do for this next chapter of growth."
Jason Gowans, Chief Digital and Technology Officer, Levi Strauss & Co.
Inside the tech
Meet the technology behind the migration
Azure Migrate
Orchestrate migration and modernization with full-lifecycle agentic support.
Azure Arc
Manage resources across datacenters, edge, and multicloud environments.
Azure SQL Managed Instance
Modernize SQL apps with a fully managed cloud database service.
Azure Kubernetes Service
Deploy and manage containerized apps at scale with managed Kubernetes.
GitHub Copilot
Use AI pair programming to write code faster and with less effort.
Microsoft Fabric
Unite data and services in an AI-powered analytics platform.
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