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NFL story collection
The NFL gameday experience is transformed with Microsoft
Overview
NFL clubs use Microsoft AI to improve operations, insights, and fan experiences
The NFL and its clubs face unique challenges, and they’re always looking for ways to streamline operations and elevate fan engagement. With connected solutions from Microsoft, clubs can analyze data in real time, surface insights faster, and drive new opportunities. For the Tampa Bay Buccaneers, this meant using Microsoft Copilot to reimagine their Creamsicle Game—blending legacy and innovation through data-driven design and a more immersive, personalized fan experience.
See the impact
Improved efficiency, better business performance
“Power Virtual Agent enables our team to effectively communicate the information our fans need to level up their gameday experience.”
Ray Pimienta, Senior Business Intelligence Architect for the Miami Dolphins, Hard Rock Stadium, & Formula 1 Crypto.com Miami Grand Prix
40,000
Customer queries processed
97%
Customer queries resolved automatically
256
Hours of footage analyzed weekly
73%
Reduction in video review time
“We had to figure out how we can do this in a unique space and build something that can create efficiency so that what would have taken days to go through can now take hours or minutes.”
Richard Persons, Director of Information Systems at the NFLPA
"Copilot helps us elevate our vision and make sure that every detail is aligned with the Buccaneers brand."
Steve Vollmer, VP of Creative, Tampa Bay Buccaneers
Inside the tech
Explore the Microsoft products and solutions the NFL uses to drive innovation.
Microsoft Teams
Transform the way you work with next-generation AI capabilities and bring together your physical and digital worlds.
Microsoft Power Automate
Optimize business processes with a comprehensive automation solution powered by low code and AI.
Azure AI
Build cutting-edge, market-ready AI applications with out-of-the-box and customizable APIs and models.
Microsoft Power BI
Uncover powerful insights and turn them into impact
Microsoft Dynamics 365
Adapt and innovate with intelligent CRM and ERP business applications.
Microsoft Copilot Studio
Build your own agents or enhance Microsoft 365 Copilot with one.
Microsoft Copilot
Empower your organization with powerful generative AI, enterprise-grade security, and privacy.
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