This is the Trace Id: 566f4736fca49c55fa3347be40befc92
Skip to main content AI for business Use cases Consumer goods Digital sovereignty Education Overview Power and utilities Oil and gas Mining Overview Banking Capital markets Insurance Overview Defense and intelligence Transportation and urban infrastructure Public health and social services Public safety and justice Public finance Overview Providers Payors Life sciences Health solutions Overview Industrial transformation Media and entertainment Overview Automotive Travel and transportation Retail Telecommunications Microsoft 365 Copilot AI agents at work Agent 365 Security for AI Copilot Studio Microsoft Foundry Azure AI apps and agents Microsoft Marketplace Copilot+ PCs Microsoft Copilot Download the Copilot app Microsoft responsible AI Principles and approach Tools and practices Advancing sustainability Securing AI Data protection and privacy AI 101 AI learning hub Industry blog Microsoft Cloud blog Support for business Industry documentation Français
INDUSTRY

Microsoft for consumer goods

Connect your brands, employees, and consumers.
Watch the video Get the guide
Microsoft for consumer goods
A woman holding a tablet
Latest news

Drive sustainability transformation faster with new AI capabilities

Read the blog
Back to Latest news section
OVERVIEW 

Evolve with consumer preferences

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.

Build brands people love

Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.

Develop next-gen products

Reduce time to market and drive efficiency with agile and collaborative design and production.

Create sustainable supply chains

Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.

Optimize routes-to-market

Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES

Achieve more with consumer goods solutions

Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
  • Scale your brand using advanced AI targeting, boost engagement with data-driven insights, and protect brand reputation with robust safety features. 
  • Reduce support costs and improve overall customer satisfaction, encourage intuitive interactions, and enable consistent, data-driven experiences.
  • Gain a 360-degree unified view of consumer data, automate marketing execution, optimize marketing campaigns, and analyze consumer data profiles.
Back to CAPABILITIES section
CUSTOMER STORIES

See how brands are innovating 

  1. Coca cola logo
  2. Loreal Logo
  3. AP logo
A person holds a phone displaying a festive Santa Claus image.
Coca cola logo

Coca-Cola brings its iconic Santa into the future—and spreads holiday cheer across 43 countries—with an AI-powered avatar that talks with you in real time.

26
Languages launched
1M+
Consumer engagements

Products

  • Microsoft Foundry
  • Azure Speech in Foundry Tools
  • Azure Cosmos DB
The three women models posing for camera.
Loreal Logo

Beauty tech leader L’Oréal builds a foundation for continued innovation with extended cloud capabilities for infrastructure as a service (IaaS) and platform as a service (PaaS).

Products

  • Azure
  • SAP on Azure
A woman is sitting in front of a mirror, applying makeup to her face with a brush.
AP logo

K-beauty giant Amorepacific builds a generative AI app for personalized advice with Microsoft’s Azure AI Stack.

Products

  • Azure OpenAI in Foundry Models
  • Data Factory on Microsoft Fabric
  • AI Search functions in Microsoft Foundry
Back to Build brands people love tab section
Back to tabs
PRODUCTS

Learn about consumer goods products

Drive growth, empower your employees, and build resilience with trusted products from Microsoft.

Dynamics 365 Customer Insights

Deliver precise, personalized marketing and above-the-line advertising with data integration and predictive analytics.
Learn more

Dynamics 365 Customer Service

Empower agents to resolve issues faster using generative AI and automation.
Learn more

Microsoft Advertising

Build brand equity with cross-platform reach and targeted advertising.
Learn more

Azure Synapse Analytics

Accelerate time to insight across enterprise data warehouses and big data systems.
Learn more

Microsoft 365 Copilot

Connect your data to work seamlessly and solve complex tasks all in one place.
Learn more

Microsoft Security

Safeguard your entire organization with integrated business security solutions.
Learn more

Microsoft Fabric

Reshape how everyone accesses, manages, and acts on data with a single, AI-powered platform. 
Learn more

Dynamics 365 Finance

Build financial and operational agility using AI and automation.
Learn more

Dynamics 365 Supply Chain Management

Modernize your supply chain to enhance visibility, improve planning, streamline procurement, and optimize fulfilment.
Learn more

Microsoft Sustainability Manager

Record, report, and reduce your environmental sustainability impact.
Learn more

Microsoft Viva

Create an engaged and productive workforce with next-generation AI and insights.
Learn more

Dynamics 365 Commerce

Deliver unified, personalized, and seamless buying experiences for customers and partners.
Learn more

Microsoft 365 for frontline workers

Simplify processes, unify communication tools, and engage frontline workers in a secure, all-in-one platform.
Learn more

Azure OpenAI in Foundry Models

Build more individualized shopping experiences across your existing websites and applications.
Learn more

Power BI

Uncover powerful insights and turn them into impact.
Learn more

Microsoft Copilot Studio

Transform customer and employee experiences with copilots built in Microsoft Copilot Studio.
Learn more

Microsoft Foundry

Build, evaluate, and deploy your AI solutions all within one space.
Learn more

Power Platform

Accelerate innovation while cutting costs and development time with low-code tools.
Learn more
Back to Products section
FEATURED PARTNER APPS

Explore consumer goods solutions from our industry-leading partners

Accelerate innovation and optimize the consumer goods journey with the Microsoft partner ecosystem.
Explore solutions

Discover valuable resources

A man and a women discussing something
Blog
• August 2023

Generative AI will revolutionize Revenue Growth Management

Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
Read the blog
A man and women talking each other with smiling face
E-book
• December 2023

Strategies for Next-Gen Retail

Get the e-book
A man with a tablet and a woman with a smartphone smile and engage in an office, both dressed in professional business attire.
E-book
• June 2024

Optimize shopper experiences with strong data estate

Get the e-book
In a clothing store, a woman in a blue checkered jacket gets help at the counter from a woman in a brown blazer using a tablet.
Guide

Use case for sustainable business transformation

Read the guide
NEXT STEPS

Achieve more in consumer goods

A man and a women talking
Partners

Connect with partners

Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
Find a partner
A workplace image
Technology

Visit a Microsoft Technology Center

Explore a range of tailored engagements and immersive experiences led by Microsoft senior architects and technical leaders.
Learn more

Follow us

Surface Pro Surface Laptop Surface Laptop Studio 2 Copilot for organizations Copilot for personal use AI in Windows Explore Microsoft products Windows 11 apps Account profile Download Center Microsoft Store Support Returns Order tracking Microsoft Store Promise Microsoft in education Devices for education Microsoft Teams for Education Microsoft 365 Education Office Education Educator training and development Deals for students and parents Azure for students
Microsoft AI Microsoft Security Azure Dynamics 365 Microsoft 365 Microsoft Advertising Microsoft 365 Copilot Microsoft Teams Microsoft Developer Microsoft Learn Support for AI marketplace apps Microsoft Tech Community Microsoft Marketplace Microsoft Power Platform Marketplace Rewards Visual Studio Careers About Microsoft Company news Privacy at Microsoft Investors Diversity and inclusion Accessibility Sustainability
English (Canada) Consumer Health Privacy Contact Microsoft Privacy Manage cookies Terms of use Trademarks About our ads