AI for Retail: Empower Customers with AI Assistants

IA da Microsoft

Outcomes

Drive real results in retail

Elevate shopping experiences with AI-powered conversational commerce, providing shoppers convenient and delightful interactions. Deliver personalized recommendations to improve conversion rates, basket sizes, and engagement. Relevant for CMOs, Chief Merchandising Officers, and Chief Digital Officers.

A woman in a sweater holds a credit card, looking focused and ready to make a purchase.

Increase conversion rates

Drive more sales with personalized conversations and recommendations—turning browsers into buyers.

A man is holding a tablet and intently looking at the screen, engaged in what he is viewing.

Encourage larger basket sizes

Suggest complementary products and exclusive offers, encouraging shoppers to add more to their carts.

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Improve your site engagements metrics

Provide personalized support to increase session times, minimize bounce rates, and encourage repeat visits.

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Reduce return rates

Help customers choose smarter with more product detail and tailored suggestions, resulting in fewer returns.

Soluções

Encontre a abordagem certa para usar a IA na organização

Compre, estenda, crie ou faça parcerias para alcançar os benefícios transformadores da IA.

Compre soluções predefinidas

Microsoft 365 Copilot

Transforme seu trabalho com um assistente de IA poderoso e segurança de nível empresarial integrada.

Estenda e personalize

Microsoft Copilot Studio

Crie e personalize agentes de IA para expandir as funcionalidades do Microsoft 365 Copilot.

Desenvolva suas próprias soluções

Microsoft Foundry

Crie, personalize e gerencie aplicativos e agentes de IA em escala.

Encontre soluções de parceiros

Microsoft Marketplace

Acelere sua transformação em IA com soluções de parceiros líderes de mercado.

Explore soluções de IA

CUSTOMER STORIES

Discover how organizations are using AI for retail

A person climbing a rock wall indoors.

“Without Azure AI prompt flow, we would have been forced to invest in quite significant custom engineering to deliver a solution.“

Papinder Dosanjh, Head of Data Science & Machine Learning, ASOS

RESOURCES

Take the next step in your AI journey

Microsoft for Retail

Connect your customers, your people, and your data.

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Microsoft Scenario Library

Transform scenarios across your organization with AI.

Explore scenarios

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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.

Siga a Microsoft

Suas opções de privacidade

Microsoft do Brasil Importação e Comércio de Software e Vídeo Games Ltda., com sede na cidade de São Paulo, Estado de São Paulo, na Avenida Presidente Juscelino Kubitschek, nº 1.909, conjunto 181, localizado no 18º andar da Torre Sul SP Corporate Towers, Vila Nova Conceição, CEP 04543-907, inscrita no CNPJ sob o nº 04.712.500/0001-07.