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INDUSTRY

Microsoft for media and entertainment

Reimagine the future of creativity, content, and experiences with AI.
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Latest news

Keep tabs on media and entertainment innovations

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Agentic AI for campaigns

End-to-end Agentic Workflows for Campaign Creation and Execution

View the use case
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Agentic AI for media

Drive Media Transformation with Copilot and Agents

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AI in action

How the NFL is changing the game with Microsoft AI

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OVERVIEW 

Advance media innovation with AI

Take your business further with a trustworthy AI platform that doesn’t compromise on control or security.
AI use cases

Achieve more with Microsoft solutions

Accelerate value across your media and entertainment business with AI-powered transformation.
  • Innovate and optimize creative workflows, from content ideation to legal review—all while ensuring your work remains your own.
  • Enhance operational workflows with AI-powered automation to get more high-quality content to market faster.
  • Grow revenue with content that delivers the right message to the right audience, at the right time.
  • Create interactive experiences that provide value and keep viewers engaged with AI-driven features and recommendations.
CUSTOMER STORIES

See how organizations are innovating with AI

  1. Premier League Logo
  2. Laliga logo
  3. Dentsu Logo
  4. NFL logo
  5. Kantar logo
  6. NBA logo
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Premier League Logo
“The Premier League Companion will sit on top of 300,000 articles, 30 years of match stats, and 9,000 videos—bringing fans contextual, real-time insights powered by Microsoft’s AI and cloud technologies.”
Alexandra Willis, Director of Digital Media and Audience Development, Premier League
Products
  • Microsoft Foundry
  • Microsoft 365 Copilot
  • Microsoft Teams
  • Microsoft Dynamics 365
  • Azure
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Laliga logo
“Microsoft Azure perfectly complements our digital ecosystem to help deliver the best possible fan experiences for the world's best sports league.”
Miguel Ángel Leal, Chief Technology & Innovation Officer

Products

  • Azure Machine Learning
  • Azure AI
  • Azure Databricks
  • Azure Kubernetes Service (AKS)
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Dentsu Logo
“We’re not just building another set of dashboards. We’re creating a real-time, enterprise-wide decision engine. Microsoft Fabric helps us unify data, break down silos, and deliver fast, trusted analytics that empower every team member.”
Ebad Uddin, Director, Enterprise Data & Analytics, Dentsu

Products

  • Microsoft Fabric
  • Azure
  • Power BI
  • Dynamics 365
  • Microsoft Entra ID
  • Azure Synapse Analytics
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NFL logo
“Now I just ask a question as I would ask you a question, and get what I need in seconds. It used to take hours, sometimes not even possible until after the Combine.”
Jacqueline Davidson, VP, Football Research, Tampa Bay Buccaneers

Products

  • Azure OpenAI Service
  • Azure Container Apps
  • Azure Cosmos DB
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Kantar logo
“On average, people are saving 1.8 hours per week and some people are saving up to ten hours per week. But it’s not just about the time they are saving. People say the quality of their work has improved and they are feeling more creative.”
Johanna Lloyd, Strategy Team Lead for Digital AI Transformation, Kantar

Products

  • Microsoft 365 Copilot
  • Azure
  • Microsoft Fabric
  • Microsoft 365
  • Microsoft Copilot Studio
  • Azure OpenAI in Foundry Models
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“We’ve always been sitting on a lot of data, but we needed Azure and AI to unlock its potential and find the interesting nuggets in those billions of data points. “
Charlie Rohlf, Associate Vice President, Stats Technology Product Development

Products

  • Azure AI
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PARTNER SOLUTIONS

Powered by partners

Find media and entertainment offerings through a comprehensive partner ecosystem.
Explore solutions
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Adobe

Imagine, create, and bring digital experiences to life with applications and AI tools.
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Avid | Edit on Demand

Explore solutions that power creators.
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Ateme

Captivate your audience with high-quality viewing experiences.
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Bitmovin

Encode and publish video on demand (VOD) and live content online.
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Cognizant

Modernize operations across the end‑to‑end content and business lifecycle.
Learn more
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Evertz

Help professionals create and produce high-quality live events with DreamCatcher BRAVO Studio.
Learn more
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IPV

Get everything you need to manage and create video at scale.
Learn more
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MediaKind

Get solutions for live, on-demand, over-the-top (OTT), and managed streaming.
Learn more
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Prime Focus Technologies

Explore AI-led technology and media services for streaming platforms, studios, and broadcasters.
Learn more
A hand holding a phone taking a picture of a sports field.

WSC Sports

Generate personalized sports videos automatically and in real time.
Learn more
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Yobi

Kickstart customer acquisition with Yobi's AI-Powered Predictive Behavioral Data.
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PRODUCTS

Innovate with Microsoft

Explore trusted products to help you turn your ideas into reality.

Azure Copilot

Simplify operations and management from cloud to edge with an AI companion.
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Azure OpenAI in Foundry Models

Build your own agents and generative AI applications.
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Azure AI Video Indexer

Easily extract meaningful insights from audio and video files using media AI.
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Azure Local

Extend Azure to your on-premises infrastructure with unified management.
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Azure PlayFab

Get everything you need to build and operate a live game on one platform.
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Azure Operator Insights

Remove data silos and deliver analytical and business insights from massive datasets.
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Azure Service Fabric

Develop and operate always-on, scalable, distributed apps.
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Microsoft Advertising

Build a new world of advertising possibilities to empower growth for all.
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Dynamics 365 Customer Insights

Create engaging experiences by uniting customer data with real-time journeys and Copilot in Customer Insights.
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Microsoft Clarity

Improve your products and grow your business by understanding how people use your site.
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Discover valuable resources

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Total Economic Impact of AI

See the projected economic impact of AI for media and entertainment

Explore Forrester’s TEI study to understand the projected economic impact and business value of Microsoft AI for media and entertainment organizations.1
Read the study
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Report

AI Technology in Media: Opportunities, Challenges, and Strategic Insights

Read the report
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Github Repo

The official home repo for Microsoft Media & Entertainment

Tools to get started
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Demos

Experience Real Media Solutions Now

Try Click-Through Demos
NEXT STEPS

Transform media and entertainment with AI

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Microsoft AI

Microsoft AI

Take your next step on your AI journey in media.
Learn more
  1. [1]
    New Technology: The Projected Total Economic Impact™ Of Microsoft’s AI Solutions For Media And Entertainment Organizations is a Forrester Consulting New Technology Total Economic Impact study, commissioned by Microsoft, December 2025.

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