You are hearing it here first: Microsoft is updating the branding for SQL Services and SQL Data Services. Effective immediately, SQL Services will be called Microsoft SQL Azure, and SQL Data Services will be Microsoft SQL Azure Database. This name change doesn’t reflect a change in the products themselves; we will still be providing a powerful relational database foundation to the Azure Services Platform. By standardizing our naming conventions, we’re demonstrating the tight integration between the components of the services platform. More intuitive names also help to reinforce the relationships between our on-premises and cloud solutions. Ultimately, the goal is to drive simplicity and clarity for customers as they consider on-premises and cloud computing approaches for solving their IT needs.
There will be more news and updates related to our Software + Services strategy next week at Microsoft’s Worldwide Partner Conference in New Orleans. For those of you not attending in person, all the news and information can be found at: http://www.digitalwpc.com/ . Check back often starting next Monday, July 13, for daily updates.
