Take your apps and
agents from idea to
market.

AI Envisioning is Microsoft’s on-demand learning series for technical, product, and business leaders at companies that build and sell software. It provides guidance on building, publishing, and selling apps and agents, whether your customers are small businesses or enterprises.

AI Envisioning covers architecture, production readiness, Microsoft 365 Copilot distribution, pricing, Microsoft Marketplace publishing, and go-to-market planning. Microsoft experts and software company leaders provide guidance through on-demand videos, demonstrations, and practical workbooks.

AI Envisioning covers both early ideas and existing products. Idea and architecture topics support concept exploration. Production, publishing, and sales topics are most useful when you have a defined product and commercial goals.

Start with the customer problem and the capabilities your product needs. Compare models, data access, identity, security, performance, and operating costs. AI Envisioning provides guidance and workbook exercises to help you evaluate tradeoffs and document an architecture decision.

Assess quality, security, reliability, monitoring, human oversight, and recovery against the requirements of your users and workloads. Use the results to identify readiness gaps. AI Envisioning supports this assessment; your team remains responsible for implementation, testing, and deployment.

Prepare evidence of how your product handles identity, permissions, data access, privacy, monitoring, and support. Requirements vary by customer and product. AI Envisioning helps you identify gaps and plan the evidence needed; participation does not certify your product or guarantee approval.

Agents and plugins can connect product capabilities with Microsoft 365 Copilot. Plan for administrator approval, permissions, installation, and a useful first experience. Making a product available does not guarantee adoption, and Microsoft 365 distribution is separate from Marketplace purchasing.

Establish a baseline for the customer problem, then measure benefits such as time saved, improved quality, or reduced operating costs. Compare those benefits with implementation and ongoing costs. Use customer evidence to support your value proposition rather than assuming adoption or financial returns.

 Select an appropriate offer and deployment approach. Define support responsibilities and assess security, privacy, operational, and commercial readiness. AI Envisioning helps you plan this work; Microsoft Marketplace submission and validation remain separate requirements.

 Software companies can use public offers, private offers, and eligible partner routes to support different purchasing needs. Choose routes that fit your buyers and business model. A Marketplace listing supports purchasing, but does not replace demand generation or guarantee sales.

Evaluate customer value, usage patterns, operating costs, and margin goals. Compare pricing and packaging options, including how changes in AI usage affect costs. AI Envisioning provides guidance and workbook exercises to help you document an approach suited to your product.

Participation in AI Envisioning does not automatically enroll your company in other Microsoft programs or grant their benefits. Partner opportunities and co-sell routes have separate eligibility, availability, and participation requirements.