Frontier Transformation

Thought leadership June 16 5 min read

Achieving success with AI

The two most important elements in any AI solution are intelligence and trust.

abstract background with two images of people talking at a conference

Thought leadership June 11 4 min read

The CMO on the frontier: From AI experimentation to AI at work

Marketing is at an inflection point. Across industries, CMOs are no longer asking whether AI will transform marketing but how fast they can move from experimentation to impact, and how to re‑architect work so AI shows up where decisions are actually made.

Coworkers sit on a bench in an atrium discussing a new project

Thought leadership May 21 3 min read

How insurance and advisory leaders are using AI to support better decisions

Across insurance, risk, and advisory services, the moments when decisions are made carry real weight.

Leaders smiling and talking at a conference table

Thought leadership May 18 3 min read

You’re not late to AI—you’re early to Frontier Transformation

AI adoption is accelerating—but adoption alone isn’t transformation.

Thought leadership May 14 4 min read

From AI ambition to Frontier Transformation: Readiness defines the leaders

AI is no longer a question of possibility—it’s a question of readiness.

a meeting and looking at a Surface device

Thought leadership May 12 4 min read

How Grant Thornton is building an AI‑powered professional services firm

Across professional services, artificial intelligence is increasingly influencing how work is performed, how services are delivered, and how firms think about long‑term differentiation.