How unifying data improves shopper experiences
Transforming the customer experience requires a solid foundation of data that is accurate, accessible when needed, and secure.
Retail and consumer goods
Become a resilient retailer by driving sustained profitability and growth. Connect your customers, your people, and your data with Microsoft Cloud for Retail.
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Enhancing supply chain efficiency in the retail and consumer goods industry with agentic systems
Agentic systems offer a revolutionary opportunity to enhance decision making quality and speed. -
Estée Lauder uses AI to reimagine trend forecasting and consumer marketing. The results are beautiful.
The Estée Lauder Companies are building a generative AI ecosystem with Microsoft 356 Copilot to move products to market faster. -
7 retail trends to watch this year from NRF 2025: Retail’s Big Show
From AI innovations to Gen Zalpha as consumer, this year’s NRF Big Show brought fresh perspectives on how technology and human interaction are redefining the industry. -
Beyond productivity: How industry-specific AI fuels growth
With AI adoption on the rise, companies around the world are saving time, streamlining tasks, and analyzing information faster. -
AI-powered retail: 3 reasons to start digitalizing your warehouse in 2025
To compete in today’s retail and consumer goods industries, supply chain leaders need respond to consumer demand volatility, to adapt, and make decisions faster. -
More human-centered retail with AI
Microsoft offers AI solutions helping retailers address challenges and enhance store operations to focus on delighting and assisting shoppers. -
Helping retailers and consumer goods organizations identify the most valuable agentic AI use cases
Customer conversations are shifting from generative AI to agentic AI, reflecting a growing recognition of agentic systems to augment AI’s potential to enhance business processes and drive innovation. -
The next wave of AI for content creation includes digital twins
AI and digital twins help CPG brands scale content, cut costs, and personalize experiences—transforming marketing workflows and accelerating innovation. -
AI-powered success—with more than 1,000 stories of customer transformation and innovation
We’ve collected more than 1,000 real-life examples of how organizations are embracing Microsoft’s proven AI capabilities to drive impact and shape today’s platform shift to AI