How insurance and advisory leaders are using AI to support better decisions

By Microsoft in Business Team

May 21, 2026

Across insurance, risk, and advisory services, the moments when decisions are made carry real weight. These are environments defined by complexity, regulation, and trust—where clients rely on expert guidance to navigate uncertainty in critical, sometimes life-changing, scenarios.

As AI becomes more embedded in everyday work, leaders across these industries are taking a measured approach. Rather than asking how fast they can adopt new technology, they are asking a more important question: How can AI help people do their jobs better without compromising trust, judgment, or accountability?

Organizations like NFP and LTCI are answering that question in practical ways. Their approaches differ, but they share a common focus: using AI to reduce complexity, surface the right information at the right time, and support the human expertise that clients depend on.

The leaders featured here are using AI to standardize access to information, reduce friction in complex workflows, and apply human expertise consistently—every time, across the enterprise.

Bringing AI into the flow of work

In advisory and insurance services, time and attention are often consumed by manual, repetitive tasks—work that limits the ability to focus on clients.

At NFP, AI is delivering value by meeting people where they already work. By integrating AI directly into familiar tools such as Outlook, Teams, and Word, employees are able to spend less time searching for information and more time applying their expertise.

This approach supports faster ramp‑up, stronger adoption, and better outcomes—particularly in high‑stress situations where clients need clear guidance. Importantly, AI is deployed within a secure, governed environment, ensuring sensitive data remains protected while insights are delivered more efficiently.

Reducing complexity to improve confidence

Long‑term care insurance is inherently complex. Advisors and clients alike are often faced with dense documentation, unfamiliar terminology, and difficult trade‑offs.

At LTCI, AI is being used to simplify that experience. Custom agents help synthesize large volumes of proposal information into clear, structured summaries that advisors can use to guide conversations.

By reducing the burden of interpretation, AI helps advisors focus on what matters most: explaining options, answering questions, and supporting informed decisions. Feedback shows that clearer information leads to stronger engagement and more confident outcomes for advisors and clients.

While these examples improve individual workflows, they also signal a broader shift taking shape across the industry.

Establishing AI as a strategic multiplier

AI maturity is no longer defined by experimentation—it’s defined by how organizations operationalize capabilities at scale. These organizations are not replacing human judgment—they are scaling it.

By standardizing access to information, streamlining workflows, and integrating insights across systems, they are enabling faster decisions, improving operational efficiency, and delivering more impactful client outcomes.

Discover how organizations are applying this at scale:

What these approaches have in common

Across these examples, a consistent set of principles is emerging:

AI works best when it supports people, not processes alone.
Trust, security, and governance are foundational—not optional.
Reducing complexity is often the fastest way to improve outcomes.

At the core, these businesses are focused on practical impact—helping people access the right information faster, make better decisions, and support clients in critical moments.

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This thought leadership piece is part of Microsoft in Business coverage from AI Tour New York, highlighting how leaders are translating AI strategy into real‑world execution at scale. Explore more conversations: