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Tom DePew articles

Tom-DePew-Headshot
Tom DePew
Principal Technical Specialist, Dynamics 365
Published 
2 min read

To optimize or not to optimize, that is the question 

Recently, I had a conversation around optimization for a banking customer — specifically, about whether they could optimize a particular activity. It sparked an interesting debate: What is optimization, and where can it be applied? This post offers some ideas about where and when to apply optimization.
Published 
3 min read

Always-on Customer Engagement: Call centers and agents play a critical role 

Companies are putting great emphasis on digital or self-service contact channels. The economics of self-service are undoubtedly compelling: Whereas live support channels cost dollars, self-service channels, by contrast, cost pennies per interaction. Also, self-service channels are improving quickly. With the introduction of intelligent chat bots and other AI-inspired innovations, these channels can handle many more types of transactions than was possible even a few years ago.
Published 
3 min read

Customer intimacy at a distance 

Dr. Marie Hartwell-Walker defined intimacy as follows: “Intimacy means deeply knowing another person and feeling deeply known.”1 We may not be able to precisely define intimacy, but it’s a feeling we know when we experience it.   With the backdrop of human intimacy, what is customer intimacy?
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