Using AI to better understand and engage your customers
Artificial intelligence (AI) has been around for some time now.
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Delivering five star experiences with a customer data platform
For the hospitality industry, founded upon the very premise of providing welcoming and delightful experiences to guests and patrons, the need to continue evolving to meet today’s changing customer demands is vital. -
Customer Data Platform (CDP): It’s not just for B2Cs anymore
The CDP Institute’s latest research indicates that 34 percent of B2B companies plan to start deploying a customer data platform (CDP) in the next year, compared with just 19 percent of B2C companies. -
How leading companies use CRM to power personalization
Organizations must tailor consumer experiences to the individual needs and desires of current and prospective customers. -
Customer centricity: A key priority across lines of business
In today’s content and product-saturated marketplace, personalization is the key to standing apart from the competition. -
Customer data platform: Going beyond MDMs and CRMs
In today’s competitive buying market, customers have access to more content, purchasing channels, and brand options than ever before. -
Customer data platform: A win-win for the entire C-suite
Adding a data-driven customer experience strategy can help organizations remain competitive and engage customers in more meaningful ways. -
Financial services: How to leverage data to strengthen customer loyalty
The landscape of modern banking has changed dramatically in the past decade. -
Why personalization is key to surviving today’s retail market
The retail landscape has changed dramatically in recent years with the rise of internet consumerism providing customers with access to more content, buying channels, and brand options than ever before. -
Customer data platform: A key to personalized experiences
In today’s digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. -
Announcing availability of Microsoft Dynamics 365 Business Central in Australia and New Zealand
Microsoft Dynamics 365 Business Central offers organizations an all-in-one business management solution for managing finances, operations, sales and customer service, and an opportunity to easily upgrade from their entry-level accounting software and legacy ERP systems.
