Five Marketing Metrics to Start Tracking
When it comes to measuring impact, marketing is elusive.
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Five Marketing Metrics to Stop Tracking
In the realm of marketing, there are very few definites. -
How Disney's Big Hero 6 Illustrates What Big Data Can Do For Marketing
Big Hero 6 , 2014’s academy award winner for best animated feature film, centers on a boy named Hiro and his inflatable robot Baymax. -
Five Ways to Increase your Marketing Productivity through Automation
As Bob Dylan would say, the times they are a-changin’ . -
Three Steps to Unify Your Content Marketing
The phrase “omni-channel customer experience” is tossed around a lot in the marketing world but it’s really only half of the picture. -
A Beginner’s Guide to Understanding Marketing Automation
At its heart, marketing automation is a customer relationship management (CRM) solution that allows you to connect with new and existing customers on a personal level. -
What Your Boss Needs to Know About Marketing Automation
Hey there, marketing masters and mavens. Have you ever noticed that yours is one of the only professions where calling for automation can make you seem lazy? For your boss, manufacturing automation is. -
Marketers Do Love Numbers: Why Data is Key to Invincibility
The English countryside is dotted with small villages and hamlets, each filled with people who have their own local ways of doing things. -
Marketing: More Than Just Paper Hearts and Puffy Paint
It’s that lovey-dovey time of year again. Sales of red and pink paper are at an all-time high and everything cuddly or covered in chocolate is flying off the shelves.
