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Consumer goods

Dynamic content creation

Generate, personalize, govern, and optimize content at scale across markets and channels.
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SCENARIOS

Create the right content, for the right audience, every time

Respond to changing consumer needs and campaign signals with content tailored across brands, markets, and channels.
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Content generation and orchestration

Generate, manage, and adapt on-brand content across brands, retailers, markets, and channels.
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Campaign optimization and personalization execution

Orchestrate, personalize, and optimize marketing campaigns using real-time signals.
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Brand governance and safety

Validate content against standards, claims, and policies.
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Performance insights and measurement

Continuously monitor signals to identify emerging opportunities and strategies.
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Solutions
Find the right AI approach for your organization
Buy, extend, build, or partner to achieve transformative AI benefits.
Buy pre-built solutions

Microsoft 365 Copilot

Transform work using a powerful AI assistant with built-in enterprise-grade security.
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Extend and customize

Microsoft Copilot Studio

Build and customize AI agents to extend the capabilities of Microsoft 365 Copilot.
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Azure Foundry
Build your own solutions

Microsoft Foundry

Design, customize, and manage AI apps and agents at scale.
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Find partner solutions

Microsoft Marketplace

Power your AI transformation with AI solutions from industry leading partners.
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Explore AI Solutions
CUSTOMER STORIES

Discover how organizations are using AI for consumer goods

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Newman's Own

Newman’s Own

“Before, a brief might take three hours to complete. With Copilot, I can have an outline in 30 minutes to an hour as a starting point, and I can stay focused on key messages and KPIs.”
Riley McCarthy, Social Media Manager, Newman’s Own
Solutions
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RESOURCES

Take the next step in your AI journey

  1.
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Microsoft for consumer goods

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
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Microsoft Scenario Library

Transform scenarios across your organization with AI.
Explore scenarios
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Understand the business impact of AI

Get resources for a successful AI adoption and implementation journey.
Find resources
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