{"id":7938,"date":"2021-10-14T10:54:05","date_gmt":"2021-10-14T13:54:05","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/blog\/?p=7938"},"modified":"2021-10-14T10:54:05","modified_gmt":"2021-10-14T13:54:05","slug":"4-principios-de-ia-responsavel-em-servicos-financeiros","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/blog\/financial-services\/2021\/10\/14\/4-principios-de-ia-responsavel-em-servicos-financeiros\/","title":{"rendered":"4 princ\u00edpios de IA Respons\u00e1vel em servi\u00e7os financeiros"},"content":{"rendered":"<p><span data-contrast=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full webp-format\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1.png\" alt=\"Tr\u00eas pessoas sentadas em frente a uma mesa com dispositivos conversando\" width=\"1024\" height=\"300\" data-orig-srcset=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1.png 1024w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1-300x88.png 300w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1-768x225.png 768w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1-330x97.png 330w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1-800x234.png 800w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1-400x117.png 400w\" data-orig-src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/sites\/6\/2021\/10\/INT_FY22_EG_AUG_IndustryBlog_BannersForIndustryBlog_FINANCIALSERVICES_1024x300_4-1.png\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">Em nosso mundo conectado digitalmente, a intelig\u00eancia artificial (IA) \u00e9 uma prioridade para muitos setores. Adicionar seguran\u00e7a, an\u00e1lise inteligente e muito mais ao seu neg\u00f3cio pode ser um grande diferencial. As institui\u00e7\u00f5es financeiras, em particular, est\u00e3o prontas para se beneficiar das oportunidades oferecidas pela IA &#8211; no entanto, \u00e9 essencial que o setor use a IA de maneira respons\u00e1vel. Para saber mais sobre nossa abordagem para criar uma IA confi\u00e1vel e respeitada, <a href=\"https:\/\/aka.ms\/aa6ezp5\" target=\"_blank\" rel=\"noopener\">clique aqui e leia nosso livro eletr\u00f4nico, a<\/a><\/span><a href=\"https:\/\/aka.ms\/aa6ezp5\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">\u00a0perspectiva da Microsoft sobre IA respons\u00e1vel em servi\u00e7os financeiros<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/a><\/p>\n<p><span data-contrast=\"none\">As institui\u00e7\u00f5es financeiras modernas est\u00e3o enfrentando tr\u00eas grandes for\u00e7as de mudan\u00e7a: o avan\u00e7o tecnol\u00f3gico, o aumento\u00a0das expectativas dos clientes e o detalhamento regulat\u00f3rio. Os clientes de hoje esperam experi\u00eancias digitais personalizadas, inclusas em seus servi\u00e7os financeiros. Para isso, as empresas devem entender e adotar as tecnologias transformacionais que moldam o hoje e o nosso futuro, inclusive a IA. Com a capacidade de ingerir e analisar vastas quantidades de dados, a IA pode transformar as principais fun\u00e7\u00f5es de neg\u00f3cios e permitir a compreens\u00e3o profunda dos clientes de servi\u00e7os financeiros necess\u00e1rias para fornecer servi\u00e7os personalizados. As organiza\u00e7\u00f5es que n\u00e3o conseguirem integrar a IA em sua estrat\u00e9gia ter\u00e3o dificuldades para competir na pr\u00f3xima d\u00e9cada.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">No entanto, com todos esses dados e interconectividade vem mais detalhes &#8211; especialmente quando erros s\u00e3o cometidos. Governos e indiv\u00edduos em todo o mundo est\u00e3o explorando o vasto poder da IA e seu impacto potencialmente perturbador. Os medos e preocupa\u00e7\u00f5es sobre o deslocamento da for\u00e7a de trabalho s\u00e3o compreens\u00edveis, mas tamb\u00e9m h\u00e1 a possibilidade de tomadas de decis\u00f5es tendenciosas e uma falta de controle sobre os sistemas automatizados que a IA habilita. Essas preocupa\u00e7\u00f5es s\u00e3o v\u00e1lidas, mas com o planejamento, a supervis\u00e3o e a governan\u00e7a corretos por meio de uma estrutura de IA respons\u00e1vel, as institui\u00e7\u00f5es financeiras podem colher os frutos da IA enquanto evitam armadilhas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Como voc\u00ea pode facilitar a IA Respons\u00e1vel?<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:180,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Em sua ess\u00eancia, a IA Respons\u00e1vel tem como objetivo centralizar as pessoas em estruturas de IA e defender os princ\u00edpios que a Microsoft defende: seguros, compat\u00edveis e confi\u00e1veis tanto para empresas como indiv\u00edduos. As institui\u00e7\u00f5es que n\u00e3o consideram todas as implica\u00e7\u00f5es de desbloquear servi\u00e7os financeiros capacitados com intelig\u00eancia com IA certamente se deparar\u00e3o com rea\u00e7\u00f5es adversas do consumidor, perda de efici\u00eancia com respostas a mudan\u00e7as regulat\u00f3rias e\u00a0uma infinidade de outras quest\u00f5es. Seus clientes precisam confiar em voc\u00ea e que suas ferramentas inteligentes s\u00e3o particulares e seguras.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Para incorporar a IA Respons\u00e1vel \u00e0 sua transforma\u00e7\u00e3o digital, sua organiza\u00e7\u00e3o deve considerar os seguintes princ\u00edpios em cada etapa do seu processo:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Design<\/span><\/b><span data-contrast=\"none\">: Todas as solu\u00e7\u00f5es inteligentes devem ter privacidade e seguran\u00e7a integradas ao seu design. Isso significa que a privacidade, a transpar\u00eancia e a seguran\u00e7a devem ser uma prioridade com novos recursos do produto. Os sistemas de IA tamb\u00e9m devem incluir a capacidade de explicar a justificativa para a tomada de decis\u00f5es para aumentar a confian\u00e7a.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Governan\u00e7a:\u202f<\/span><\/b><span data-contrast=\"none\">A estrutura de governan\u00e7a para os sistemas de IA precisa ser constru\u00edda a partir dos valores fundamentais da organiza\u00e7\u00e3o e priorizar considera\u00e7\u00f5es e regulamentos \u00e9ticos.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Monitoramento:\u202f<\/span><\/b><span data-contrast=\"none\">A supervis\u00e3o humana da IA deve ocorrer de forma cont\u00ednua, incluindo a auditoria da responsabilidade, tendenciosidades e seguran\u00e7a cibern\u00e9tica do algoritmo. Isso \u00e9 essencial, para que as equipes possam governar adequadamente a IA e ajustar os sistemas para lidar com tendenciosidades. Esta \u00e9 uma das principais raz\u00f5es pelas quais a Microsoft est\u00e1 criando nossas plataformas de IA de forma open-source para permitir a verifica\u00e7\u00e3o e o uso externos. A Microsoft est\u00e1 criando ferramentas como a\u00a0<\/span><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/research\/publication\/fairlearn-a-toolkit-for-assessing-and-improving-fairness-in-ai\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">FairLearn (clique aqui)<\/span><\/a><span data-contrast=\"none\">\u00a0para ajud\u00e1-lo a aplicar os princ\u00edpios de IA respons\u00e1vel por meio da tecnologia.\u202f A Fairlearn o ajuda a identificar e corrigir tend\u00eancias nos dados, para que voc\u00ea possa criar solu\u00e7\u00f5es de IA que promovam justi\u00e7a e inclus\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Treinamento:\u202f<\/span><\/b><span data-contrast=\"none\">Para muitos funcion\u00e1rios, a IA \u00e9 um conceito novo e \u00e0s vezes assustador. \u00c9 importante que os\u00a0funcion\u00e1rios entendam como os sistemas de IA operam e que a conex\u00e3o \u00e9 bidirecional: os funcion\u00e1rios devem ter voz na cria\u00e7\u00e3o de sistemas inteligentes e como a IA pode melhorar seu dia a dia. Os funcion\u00e1rios tamb\u00e9m precisar\u00e3o ser treinados para usufruir adequadamente dos insights que a an\u00e1lise da IA pode oferecer. Se voc\u00ea estiver interessado em saber mais, a Microsoft oferece treinamento gratuito para ajudar os funcion\u00e1rios a se readaptarem atrav\u00e9s da\u202f<\/span><a href=\"https:\/\/cm-edgetun.pages.dev\/pt-br\/ai\/ai-school\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">AI School<\/span> (clique aqui)<\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">Transforme sua organiza\u00e7\u00e3o<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:180,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A transforma\u00e7\u00e3o digital e a IA est\u00e3o mudando rapidamente a forma como as institui\u00e7\u00f5es de servi\u00e7os financeiros conduzem os neg\u00f3cios. Para saber mais sobre as inova\u00e7\u00f5es tecnol\u00f3gicas em servi\u00e7os financeiros e como aplic\u00e1-las \u00e0 sua organiza\u00e7\u00e3o, leia nossos livros digitais,\u202f<\/span><a href=\"https:\/\/info.microsoft.com\/ww-landing-Empowering-Intelligent-Financial-Services-Gate.html?lcid=EN-US\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Capacitando Servi\u00e7os Financeiros Inteligentes (clique aqui)<\/span><\/a><span data-contrast=\"none\">\u202fe a\u202f<\/span><a href=\"https:\/\/aka.ms\/AA6ezp5\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">perspectiva da Microsoft sobre IA Respons\u00e1vel em servi\u00e7os financeiros (clique aqui)<\/span><\/a><span data-contrast=\"none\">. Para acessar recursos adicionais e saber como os bancos est\u00e3o se transformando digitalmente usando tecnologias da Microsoft e solu\u00e7\u00f5es de nossos parceiros,\u202fvisite nossas p\u00e1ginas de\u00a0<\/span><a href=\"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/financial-services\/banking\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">servi\u00e7os banc\u00e1rios (clique aqui)<\/span><\/a><span data-contrast=\"none\">,\u202f<\/span><a href=\"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/financial-services\/capital-markets\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">de mercados de capitais (clique aqui)<\/span><\/a><span data-contrast=\"none\">\u00a0e\u202f<\/span><a href=\"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/financial-services\/insurance\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">de seguros<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em nosso mundo conectado digitalmente, a intelig\u00eancia artificial (IA) \u00e9 uma prioridade para muitos setores. Adicionar seguran\u00e7a, an\u00e1lise inteligente e muito mais ao seu neg\u00f3cio pode ser um grande diferencial.<\/p>\n","protected":false},"author":671,"featured_media":7941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[251],"post_tag":[],"content-type":[],"coauthors":[459],"class_list":["post-7938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 princ\u00edpios de IA Respons\u00e1vel em servi\u00e7os financeiros - Blogs de ind\u00fastria da Microsoft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/blog\/financial-services\/2021\/10\/14\/4-principios-de-ia-responsavel-em-servicos-financeiros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 princ\u00edpios de IA Respons\u00e1vel em servi\u00e7os financeiros - Blogs de ind\u00fastria da Microsoft\" \/>\n<meta property=\"og:description\" content=\"Em nosso mundo conectado digitalmente, a intelig\u00eancia artificial (IA) \u00e9 uma prioridade para muitos setores. 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