{"id":7644,"date":"2021-09-03T16:32:27","date_gmt":"2021-09-03T19:32:27","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/blog\/?p=7644"},"modified":"2021-09-03T16:32:27","modified_gmt":"2021-09-03T19:32:27","slug":"a-importancia-dos-funcionarios-da-linha-de-frente-na-transformacao-digital-do-setor-da-saude","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/blog\/health\/2021\/09\/03\/a-importancia-dos-funcionarios-da-linha-de-frente-na-transformacao-digital-do-setor-da-saude\/","title":{"rendered":"A import\u00e2ncia dos funcion\u00e1rios da linha de frente na transforma\u00e7\u00e3o digital do setor da sa\u00fade"},"content":{"rendered":"

\"Imagem<\/span><\/p>\n

A acelerada transforma\u00e7\u00e3o digital est\u00e1 mudando a forma como as organiza\u00e7\u00f5es de sa\u00fade operam. N\u00e3o apenas pelos novos canais de atendimento virtual,\u00a0por\u00e9m, mais precisamente, por conta dos novos desafios de um cen\u00e1rio digital cada vez mais complexo.<\/span>\u00a0<\/span><\/p>\n

Para\u00a0as lideran\u00e7as, esse cen\u00e1rio se torna uma oportunidade de estabelecer um ambiente de trabalho moderno, projetado para atender \u00e0s expectativas em constante mudan\u00e7a dos funcion\u00e1rios, especialmente os da linha de frente, capacitando-os em todos os n\u00edveis para melhorar o atendimento\u00a0que\u00a0oferecem\u00a0ao paciente.<\/span>\u00a0<\/span><\/p>\n

Os colaboradores da linha de frente costumam ser os primeiros a entrar em contato com os pacientes e a representar e transmitir a cultura da entidade a que pertencem. Em todo o mundo, h\u00e1 67 milh\u00f5es de trabalhadores de linha de frente na\u00a0\u00e1rea da\u00a0sa\u00fade, desempenhando uma variedade de fun\u00e7\u00f5es: t\u00e9cnicos em v\u00e1rias disciplinas, m\u00e9dicos, enfermeiras, assistentes administrativos e educadores. Esses trabalhadores t\u00eam um potencial enorme para promover o crescimento, impulsionar a inova\u00e7\u00e3o e acelerar o sucesso na era digital. Embora, neste momento, esse potencial esteja amplamente inexplorado.<\/span>\u00a0<\/span><\/p>\n

A pesquisa da Microsoft “<\/a><\/span><\/b>A C-suite Blueprint for Empowering Firstline Workers<\/span><\/a>” (clique aqui)<\/a>, publicada pela Harvard Business Review, revelou que 78% dos entrevistados concordam com a afirma\u00e7\u00e3o “para ter sucesso no futuro, nossa organiza\u00e7\u00e3o deve conectar e capacitar os colaboradores da linha de frente com tecnologia e informa\u00e7\u00e3o. “<\/span><\/b>\u00a0<\/span><\/p>\n

Os profissionais da linha de frente na sa\u00fade fazem de tudo, desde o gerenciamento direto dos registros e dados do paciente at\u00e9 a prepara\u00e7\u00e3o das\u00a0refei\u00e7\u00f5es hospitalares. Seu conhecimento profundo das necessidades dos pacientes e de como o setor da sa\u00fade opera, pode fornecer uma grande variedade de informa\u00e7\u00f5es, como dados em tempo real sobre o tratamento e suas consequ\u00eancias.<\/span>\u00a0<\/span><\/p>\n

Como um l\u00edder pode capacitar seus colaboradores da linha de frente num contexto de sa\u00fade cada vez mais digital?<\/span>\u00a0<\/span><\/p>\n

IMPULSORES PRIM\u00c1RIOS<\/span>\u00a0<\/span><\/p>\n

Saiba mais sobre os principais motivadores para a cria\u00e7\u00e3o de uma for\u00e7a de trabalho de linha de frente mais capacitada e conectada digitalmente, de acordo com os entrevistados da pesquisa da Microsoft “<\/a><\/span>A C-suite Blueprint for Empowering Firstline Workers<\/span><\/a>” (clique aqui)<\/a>.<\/span>\u00a0<\/span><\/p>\n

\"SERVI\u00c7O<\/p>\n

Alcan\u00e7ar esse patamar n\u00e3o \u00e9 apenas uma quest\u00e3o de fazer os investimentos digitais adequados para o modelo de neg\u00f3cio, mas passa tamb\u00e9m pela atitude do\u00a0l\u00edder por tr\u00e1s da transforma\u00e7\u00e3o, em assumir\u00a0a frente e acompanhar de perto\u00a0os colaboradores, para que os investimentos retornem na forma dos resultados esperados.<\/span>\u00a0<\/span><\/p>\n

Um local de trabalho verdadeiramente moderno\u00a0empodera\u00a0os funcion\u00e1rios por meio de ferramentas e solu\u00e7\u00f5es para conectar e apoiar pacientes, cuidadores, m\u00e9dicos e provedores por meio de opera\u00e7\u00f5es simplificadas, dispositivos inteligentes e colabora\u00e7\u00e3o.<\/span>\u00a0<\/span><\/p>\n

Uma transforma\u00e7\u00e3o digital bem-sucedida\u00a0requer\u00a0a participa\u00e7\u00e3o de todos os trabalhadores, desde a diretoria at\u00e9 a equipe executiva e os enfermeiros do hospital. \u00c9 necess\u00e1rio aliar o conhecimento dos trabalhadores com suas habilidades nas novas solu\u00e7\u00f5es, para facilitar seu trabalho e, ao mesmo tempo, proporcionar resultados melhores para os pacientes. Equipados com os dados certos, eles podem se comunicar e colaborar com colegas, conectar-se com pacientes, tomar decis\u00f5es mais bem informadas e repensar alguns dos fundamentos de sua pr\u00e1tica.<\/span>\u00a0<\/span><\/p>\n

Os l\u00edderes de TI respons\u00e1veis por possibilitar essa transforma\u00e7\u00e3o sabem que mudar n\u00e3o \u00e9 f\u00e1cil na \u00e1rea de sa\u00fade, onde vidas est\u00e3o em jogo a cada decis\u00e3o.<\/span>\u00a0<\/span><\/p>\n

Na Microsoft, nossa miss\u00e3o \u00e9 capacitar cada pessoa e organiza\u00e7\u00e3o do planeta para desenvolver e realizar mais. Reconhecendo o potencial \u00fanico dos profissionais da linha de frente na \u00e1rea da sa\u00fade, nosso objetivo \u00e9 criar ferramentas para preencher lacunas de tecnologia de longa data que separam os funcion\u00e1rios dos dados, recursos e experi\u00eancia de que precisam para fazer melhor seu trabalho.<\/span>\u00a0<\/span><\/p>\n

Ao reduzir as partes rotineiras de seus trabalhos por meio da automa\u00e7\u00e3o e conect\u00e1-los frequentemente entre si e com a organiza\u00e7\u00e3o, possibilitamos que qualquer pessoa na\u00a0institui\u00e7\u00e3o\u00a0transforme suas ideias em a\u00e7\u00e3o.<\/span>\u00a0<\/span><\/p>\n

Num mundo mais \u00e1gil e competitivo, uma das prioridades de todos os l\u00edderes do setor deve ser liberar esse potencial,\u00a0empoderando seus trabalhadores da linha de frente.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A acelerada transforma\u00e7\u00e3o digital est\u00e1 mudando a forma como as organiza\u00e7\u00f5es de sa\u00fade operam. N\u00e3o apenas pelos novos canais de atendimento virtual,\u00a0por\u00e9m, mais precisamente, por conta dos novos desafios de um cen\u00e1rio digital cada vez mais complexo.<\/p>\n","protected":false},"author":671,"featured_media":7650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[252],"post_tag":[],"content-type":[],"coauthors":[25],"class_list":["post-7644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health"],"yoast_head":"\nA import\u00e2ncia dos funcion\u00e1rios da linha de frente na transforma\u00e7\u00e3o digital do setor da sa\u00fade - Blogs de ind\u00fastria da Microsoft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cm-edgetun.pages.dev\/pt-br\/industry\/blog\/health\/2021\/09\/03\/a-importancia-dos-funcionarios-da-linha-de-frente-na-transformacao-digital-do-setor-da-saude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia dos funcion\u00e1rios da linha de frente na transforma\u00e7\u00e3o digital do setor da sa\u00fade - Blogs de ind\u00fastria da Microsoft\" \/>\n<meta property=\"og:description\" content=\"A acelerada transforma\u00e7\u00e3o digital est\u00e1 mudando a forma como as organiza\u00e7\u00f5es de sa\u00fade operam. 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