{"id":8488,"date":"2022-09-13T08:01:33","date_gmt":"2022-09-13T15:01:33","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/insidetrack\/blog\/?p=8488"},"modified":"2026-04-07T07:30:04","modified_gmt":"2026-04-07T14:30:04","slug":"corporate-video-at-microsoft-gets-a-big-upgrade-thanks-to-the-modern-microsoft-stream-experience","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/insidetrack\/blog\/corporate-video-at-microsoft-gets-a-big-upgrade-thanks-to-the-modern-microsoft-stream-experience\/","title":{"rendered":"Corporate video at Microsoft gets a big upgrade thanks to the modern Microsoft Stream experience"},"content":{"rendered":"

\"MicrosoftWe periodically update our stories, but we can\u2019t verify that they represent the full picture of our current situation at Microsoft. We leave them on the site so you can see what our thinking and experience was at the time.<\/em><\/p>\n

There\u2019s a new way to include video in your projects thanks to the modern Microsoft Stream experience. Now native to Microsoft 365, Microsoft Stream, Microsoft\u2019s internal video platform, empowers users to easily create, edit, upload, and publish videos to be shared inside an enterprise.<\/p>\n

\u201cThe last few years have really shown the importance of video for hybrid work,\u201d says Farnaz Hafezi, a program manager with Microsoft Digital Employee Experience, the organization that powers, protects, and transforms the company. \u201cIt helps us collaborate, communicate, and educate. We\u2019ve seen a significant increase in video within our tenant.\u201d<\/p>\n

From recordings of Microsoft Teams meetings to short explainer videos to polished studio productions, video plays a big role at Microsoft. The revamped video platform, which is more customizable, secure, and offers better analytics and features, allows teams across Microsoft to easily release impactful content.<\/p>\n

Now, thanks to the modern Microsoft Stream experience, early adopters at Microsoft are seeing the benefits of the upgraded product.<\/p>\n

A modern spin on a familiar classic<\/h2>\n

For most of its history, Microsoft Stream was a separate solution integrated into Microsoft 365 instead of using native SharePoint and OneDrive storage like all other files.<\/p>\n

Several factors led us to this vision\u2014most of what people wanted added to Stream is already available through SharePoint. Customers are used to eDiscovery, retention, permission models, Microsoft Search, APIs, and analytics for files in SharePoint. They wanted video experiences that had those capabilities too, just like the other files in Microsoft 365.<\/p>\n

\u2014Marc Mroz, product manager, Office Media group<\/p>\n<\/blockquote>\n

And while the product and its features had a large following, it didn\u2019t perfectly align with user and IT admin expectations.<\/p>\n

This created an opportunity to create a new experience.<\/p>\n

\u201cSeveral factors led us to this vision\u2014most of what people wanted added to Stream is already available through SharePoint,\u201d says Marc Mroz, a product manager for Microsoft\u2019s Office Media group. \u201cCustomers are used to eDiscovery, retention, permission models, Microsoft Search, APIs, and analytics for files in SharePoint. They wanted video experiences that had those capabilities too, just like the other files in Microsoft 365.\u201d<\/p>\n

While it was possible to replicate the governance, administrative, and other capabilities of SharePoint, it would require a big effort to reach and maintain parity, matching all the functions commonly found within a product like Microsoft 365. Left in a separate solution outside of SharePoint storage, the classic experience would constantly be playing catchup to align with Microsoft 365\u2019s features.<\/p>\n

In pivoting to SharePoint storage, customers would get the benefits of the platform and developers would be able to offer popular features without the same degree of custom work that replication in the classic experience would require.<\/p>\n

Bringing the modern Microsoft Stream experience to users<\/h2>\n

Microsoft Digital Employee Experience and the Office Media group engaged with teams throughout Microsoft to both promote adoption and gather feedback.<\/p>\n

\u201cNew features for end users were coming out quickly,\u201d Hafezi says. \u201cWe needed to make sure site admins were aware of the new experience.\u201d<\/p>\n

There are things we can do in modern Stream that were difficult to do in classic. Our team is a mix of employees and vendors at any given time, but the whole team needs to be able to do authoring and manage videos. Anything you can do in SharePoint, including guest permissions, is now available to us.<\/p>\n

\u2014David Potts, site administrator, MSW<\/p>\n<\/blockquote>\n

As part of this effort, the two teams helped organizations around Microsoft employ the new platform. Organizations received hands on assistance in moving videos over to the new experience, including setting up portals so that enterprise videos could take advantage of the new product.<\/p>\n

Immediately upon adoption, content administrators and video coordinators unlocked the benefits of Microsoft Stream being in SharePoint.<\/p>\n

\u201cThere are things we can do in modern Stream that were difficult to do in classic,\u201d says David Potts, a site administrator for MSW, an internal-facing intranet where employees and partners at Microsoft can discover important company news and events. \u201cOur team is a mix of employees and vendors at any given time, but the whole team needs to be able to do authoring and manage videos. Anything you can do in SharePoint, including guest permissions, is now available to us.\u201d<\/p>\n

The Microsoft 365 features these users longed for, like analytics, searchability, governance, and better security, were now available. Everything was in one place, which makes it easier for editing and posting enterprise videos. It hasn\u2019t taken long for popular features from classic Microsoft Stream, like automatically creating transcripts, have made their way over to the modern experience, but enhanced by Microsoft 365.<\/p>\n

But there\u2019s another way for users to reap benefits of the move.<\/p>\n

Discovering the modern Microsoft Stream experience for yourself<\/h2>\n

While Microsoft Digital Employee Experience and the Office Media group helped teams like MSW convert to the modern Microsoft Stream experience, other organizations took advantage of public guidance on how to use enterprise video in SharePoint<\/a>, thus successfully making the move independently.<\/p>\n

\"Hafezi
Farnaz Hafezi, a program manager on the Microsoft Digital Employee Experience Team, helped the Microsoft Stream product team deploy and test improvements to the corporate video platform.<\/figcaption><\/figure>\n

\u201cA lot of documentation came out letting people know what was already possible in the modern experience,\u201d Mroz says. \u201cMany people were already familiar with what they can do in SharePoint, we just helped connect the dots and showed them how to make a video destination, how to organize by folder, keyword, or metadata.\u201d<\/p>\n

One of these teams includes Worldwide Customer Success Account Manager (CSAM) Enablement, part of the Customer Success Organization at Microsoft. Responsible for supporting continuing education within CSAM through the use of training presentations, live events, podcasts, and video, the modern Microsoft Stream experience was a major opportunity for a team who relies heavily on video.<\/p>\n

\u201cWhen I started, there were around 50 videos on classic,\u201d says Miranda Grueiro, a business program manager with Worldwide CSAM Enablement. \u201cOver the course of a year, the demand for video learning and recording rapidly expanded we\u2019re up to 132 videos and counting. We needed to make it easier to find and update our content.\u201d<\/p>\n

When Grueiro heard about the modern Microsoft Stream experience on SharePoint, it was clear CSAM could simplify video workflows while also creating a curated space where PowerPoints, diagrams, and videos all lived in harmony.<\/p>\n

Using the\u00a0public-facing guide for using Microsoft Stream<\/a>, Grueiro found that videos could be edited, uploaded, and tagged to different areas. Wherever the video was tagged, it would surface correctly so that people could effortlessly find it.<\/p>\n

Enterprise videos are now a regular part of the CSAM learning environment.<\/p>\n

\u201cVideos used to be all on their own, we had maybe two pages of embedded video links in a pivot table,\u201d Grueiro says. \u201cNow we have actual videos on every turn, every corner, sometimes as many as twelve in a film strip. We made consumable pages that incorporate all modalities for our users.\u201d<\/p>\n

A better experience for everyone<\/h2>\n

From site administrators to casual viewers, the modern Microsoft Stream experience is already having a big impact on the way the company engages with enterprise video.<\/p>\n

\"Mroz
Marc Mroz, product manager for Microsoft\u2019s Office Media group, led the effort to deploy the modern Microsoft Stream video platform across Microsoft.<\/figcaption><\/figure>\n

Microsoft Digital Employee Experience has been able to optimize video, this includes creating policies for how long videos are stored within the system, a major cost saver.<\/p>\n

\u201cIn Microsoft Stream classic, we noticed a lot of stale data that wasn\u2019t being used,\u201d Hafezi says. \u201cWe couldn\u2019t easily go in and tell owners that an older video would be removed. In the modern Microsoft Stream experience, we can use the same retention policies and features available in Microsoft 365 to help reduce that workload and archive old content.\u201d<\/p>\n

Performance improvements within the SharePoint environment mean videos load faster and play better. Users can take advantage of Microsoft Search to easily connect with videos.<\/p>\n

\u201cAll the metadata, title, descriptions, and transcripts are discoverable in Search,\u201d Potts says. \u201cIf I\u2019m looking for an Annie Liebowitz\u2019 presentation from a few months ago, I can go into Microsoft Search and it will return the video. If I know there was a presentation about a recipe book, I can search those terms and find the recording of J. Kenji Lopez-Alt.\u201d<\/p>\n

In addition to easier workflows and improved functionality, site administrators now have access to deeper analytics, including important trends, like which videos are being watched the most, when, for how long, and how many unique viewers.<\/p>\n

But there\u2019s still a lot more to come.<\/p>\n

What\u2019s possible with the modern Microsoft Stream experience<\/h2>\n

Now that Microsoft Stream is inside Microsoft 365 and new features are being released at a regular clip, site administrators in charge of enterprise video are finding a plethora of tools and functions to play with.<\/p>\n

The story doesn\u2019t end here. A new migration tool is being developed to help teams across Microsoft move videos from Microsoft Azure over to SharePoint. We\u2019re helping to pilot and test the migration tool. We have one of the largest sized tenants in the world to migrate, so we want to be strategic.<\/p>\n

\u2014Farnaz Hafezi, program manager, Microsoft Digital Employee Experience<\/p>\n<\/blockquote>\n

\u201cAutomation is definitely the next step for us,\u201d Potts says. \u201cI can get efficiencies out of PowerApps and Power Automate to update metadata, move files around, create archives outside of SharePoint, and notify a group of employees that a relevant video has been posted. I definitely couldn\u2019t do that in classic.\u201d<\/p>\n

As more and more teams adopt the modern Microsoft Stream experience, Microsoft Digital Employee Experience is trailblazing a method for a large-scale migration of video content from the classic environment.<\/p>\n

\u201cThe story doesn\u2019t end here,\u201d Hafezi says. \u201cA new migration tool is being developed to help teams across Microsoft move videos from Microsoft Azure over to SharePoint. We\u2019re helping to pilot and test the migration tool. We have one of the largest sized tenants in the world to migrate, so we want to be strategic.\u201d<\/p>\n

The question now is how Microsoft will grab hundreds of videos from archive and bring them over, but in the meantime, teams everywhere can take advantage of the modern Microsoft Stream experience inside Microsoft 365.<\/p>\n

\u201cWe just wanted to inspire organizations to create these video destinations,\u201d Mroz says. \u201cIt\u2019ll look better and be more purpose fit than classic could ever do. Now we have an out-of-the-box video platform built into SharePoint, and when we show it to customers, they get it.\u201d<\/p>\n

\"Key<\/p>\n