{"id":15143,"date":"2024-06-14T12:45:13","date_gmt":"2024-06-14T19:45:13","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/insidetrack\/blog\/?p=15143"},"modified":"2025-11-07T10:59:03","modified_gmt":"2025-11-07T18:59:03","slug":"unlocking-the-potential-of-copilot-for-microsoft-365-at-the-role-level","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/insidetrack\/blog\/unlocking-the-potential-of-copilot-for-microsoft-365-at-the-role-level\/","title":{"rendered":"Unlocking the potential of Microsoft 365 Copilot at the role level"},"content":{"rendered":"\n

There\u2019s no question: Microsoft 365 Copilot is changing how work gets done here at Microsoft and beyond. An intelligent digital assistant with access to any company data you need, and that can process and accomplish requests using natural language\u2014that\u2019s a powerful productivity booster.<\/p>\n\n\n\n

But how do you zero in on the scenarios and use cases that matter most to individual employees?<\/p>\n\n\n\n

At Microsoft Digital, our company\u2019s IT organization, we\u2019re helping our employees get the most value out of this powerful new tool by identifying the roles where AI assistance can drive the most upfront impact, then developing hero scenarios to help them start using Copilot. The result is our Microsoft 365 Copilot Hero Scenario Playbook<\/em><\/a>, <\/em>a functional framework that helps teams discover ways that specific roles can adopt Copilot into their work and drive value.<\/p>\n\n\n\n

When we started rolling Microsoft 365 Copilot out across the company, our priority in Microsoft Digital was giving as many employees as possible the chance to explore this exciting new tool. In a sense, we gave everyone the keys to the car and invited them to drive AI\u2019s open road.<\/p>\n\n\n\n

It resulted in a lot of exploration, increased usage, and some very eager early adopters. To help as many people get up to speed with Copilot as possible, we focused our initial adoption efforts on a common professional persona: the modern information worker.<\/p>\n\n\n\n

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\u201cThis is the beginning of an entirely new meta-skill,\u201d says Don Campbell, a senior director on Microsoft Digital\u2019s Employee Experience Success team. \u201cPeople are thinking through new habits and ways of working as they learn what Copilot is capable of enabling.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Because of the excitement around AI, uptake was rapid and enthusiastic. Our next step was building on that initial surge of adoption and experimentation to drive more profound, targeted impact.<\/p>\n\n\n\n

Actioning inspiration: Building a pathway to hero scenarios<\/strong><\/strong><\/h2>\n\n\n\n
\"Campbell
Don Campbell and Heather Layne were part of the Microsoft Digital team working on our Copilot Hero Scenario Playbook.<\/figcaption><\/figure>\n\n\n\n

As Microsoft 365 Copilot usage began to mature across the company, we saw opportunities to build on this momentum by presenting more contextual applications for AI. Within Microsoft Digital, we decided to create a standardized process for defining Copilot hero scenarios in roles where initial applications of AI could have the greatest impact. Concrete scenarios would resonate with those professionals by addressing real-world challenges they face every day, saving them time and bandwidth.<\/p>\n\n\n\n

Ultimately, we had one goal: accelerating time to value for Copilot users.<\/p>\n\n\n\n

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\u201cWe wanted to explore how we could make Copilot more real to the individual,\u201d Campbell says. \u201cThey\u2019re asking how they can use this in ways that are specific to their role, in their function, in their organization.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

We identified five main objectives to help us get there:<\/p>\n\n\n\n