{"id":78,"date":"2015-12-15T12:00:25","date_gmt":"2015-12-15T12:00:25","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/fr-ca\/industry\/blog\/industry\/financial-services\/3-ways-innovators-change-minds-and-markets-2-2\/"},"modified":"2015-12-15T12:00:25","modified_gmt":"2015-12-15T12:00:25","slug":"3-ways-innovators-change-minds-and-markets-2-2","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/fr-ca\/industry\/blog\/financial-services\/2015\/12\/15\/3-ways-innovators-change-minds-and-markets-2-2\/","title":{"rendered":"3\u00a0fa\u00e7ons dont les innovateurs changent les esprits et les march\u00e9s"},"content":{"rendered":"

L’un des points forts inh\u00e9rents \u00e0 la technologie innovante porte sur la fa\u00e7on dont elle progresse sur le march\u00e9 pour devenir grand public. Elle entre sur le march\u00e9 en se formant d’abord dans une niche, c’est-\u00e0-dire un segment inf\u00e9rieur du march\u00e9 trop cher ou trop sophistiqu\u00e9 pour le grand public. Depuis cette alc\u00f4ve d’inaccessibilit\u00e9, la technologie est affin\u00e9e. Dans le temps (et juste<\/em> au bon moment<\/em>), il devient impossible pour les consommateurs de r\u00e9sister, la technologie en question \u00e9tant plus abordable, plus efficace et de mani\u00e8re g\u00e9n\u00e9rale plus int\u00e9ressante. Changeant ainsi \u00e0 jamais une industrie.<\/p>\n

Aujourd’hui, Microsoft lance Dare to Disrupt, un outil d’auto-\u00e9valuation de perturbation, qui aide les dirigeants d’aujourd’hui \u00e0 d\u00e9terminer si leur organisation est pr\u00eate \u00e0 adopter des technologies perturbatrices, d’apr\u00e8s l’\u00e9tude du McKinsey Global Institute Disruptive Technologies: Advances that will transform life, business, and the global economy.<\/p>\n

\"Blog1_Dare<\/a><\/p>\n

Ce qu’il y a de bien avec les perturbations, c’est que tout le monde a tout \u00e0 y gagner. Plus simplement, les technologies perturbatrices placent le consommateur en premier afin de servir ceux qui sont moins desservis. Elles sont cr\u00e9\u00e9es pour<\/em> les gens.<\/p>\n

Alors, de quelle mani\u00e8re les programmateurs informatiques et les entrepreneurs sont-ils devenus des innovateurs de g\u00e9nie\u00a0? Ils ont os\u00e9 perturber.<\/p>\n

1. Commencez petit, puis recommencez.<\/strong><\/p>\n

Les innovateurs de technologies perturbatrices ont suivi des petites \u00e9tapes pour obtenir un grand impact. Lorsque l’investisseur Paul Graham a dit aux co-fondateurs d’Airbnb de\u00a0\u00ab\u00a0faire des choses qui ne se d\u00e9veloppent pas\u00a0\u00bb, ils ont suivi son conseil. Cela voulait dire se concentrer sur la cr\u00e9ation d’une exp\u00e9rience en mati\u00e8re d’hospitalit\u00e9 dans un environnement contr\u00f4l\u00e9, de la perfectionner puis de se d\u00e9velopper \u00e0 partir de cette exp\u00e9rience. Et c’est exactement ce qu’ils ont fait. Ils sont rest\u00e9s \u00e0 cette petite taille aussi longtemps qu’ils le pouvaient et ont personnalis\u00e9 le service pour obtenir des commentaires pr\u00e9cis. Sept ans plus tard, Airbnb est une soci\u00e9t\u00e9 valant plusieurs milliards de dollars, pr\u00e9sente dans plus de 190\u00a0pays.<\/p>\n

2. Osez perturber.<\/strong><\/p>\n

Le perturbateur pose les probl\u00e8mes d’une mani\u00e8re compl\u00e8tement nouvelle. Pour apporter une solution au probl\u00e8me d’\u00e9nergie dans le monde,\u00a0Elon Musk et ses cousins Lyndon et Peter Rive fabriquent des panneaux solaires accessibles et pouvant \u00eatre adopt\u00e9s par le grand public. SolarCity se r\u00e9v\u00e8le \u00eatre sup\u00e9rieure \u00e0 son march\u00e9, gr\u00e2ce \u00e0 la puissance intrins\u00e8que du soleil.<\/p>\n

3. D\u00e9fendez l’int\u00e9grit\u00e9 de vos id\u00e9es.<\/strong><\/p>\n

Tous les perturbateurs sont critiqu\u00e9s et ils sont nombreux \u00e0 reculer pour cette raison. Mais pas Elizabeth Holmes, 31 ans, fondatrice de Theranos. Avec une seule piq\u00fbre au doigt, le test de diagnostic d’Holmes pourrait perturber l’industrie des tests de laboratoire qui repr\u00e9sente une valeur de 75\u00a0milliards de dollars et transformer la m\u00e9decine pr\u00e9ventive en permettant \u00e0 tout le monde de b\u00e9n\u00e9ficier de test sanguins moins chers et de r\u00e9sultats plus rapides. Bien que cette perturbation n’aie pas encore eu lieu, les critiques dans les m\u00e9dias remettent en question la pr\u00e9cision de la technologie. Un article cinglant du journal m\u00e9dical WJS publi\u00e9 en octobre soul\u00e8ve des questions tr\u00e8s techniques concernant l’int\u00e9grit\u00e9 de la soci\u00e9t\u00e9, mettant en doute sa viabilit\u00e9 sur le long terme. Quelle a \u00e9t\u00e9 la r\u00e9action d’Holmes\u00a0? des r\u00e9futations pointues, des clarifications d\u00e9taill\u00e9es et des interviews en personne. Le 15\u00a0octobre, Theranos a publi\u00e9 un article de presse qui disait\u00a0: \u00ab\u00a0Ce genre d’histoires surviennent lorsque vous menacez de changer les choses… Rien ne nous fera reculer… nous continuerons \u00e0 nous battre pour transformer les soins de sant\u00e9.\u00a0\u00bb<\/p>\n

Qui seront nos prochains grands perturbateurs\u00a0?<\/strong><\/p>\n

Du monde professionnel \u00e0 l’art \u00e0 la fa\u00e7on dont nous vivons, les penseurs qui innovent osent amener les projets qui les passionnent \u00e0 ceux qui doutent, qui critiquent, laissant une empreinte durable et audacieuse sur le grand public. Serez-vous un perturbateur ou celui perturb\u00e9\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"

L’un des points forts inh\u00e9rents \u00e0 la technologie innovante porte sur la fa\u00e7on dont elle progresse sur le march\u00e9 pour devenir grand public. Elle entre sur le march\u00e9 en se formant d’abord dans une niche, c’est-\u00e0-dire un segment inf\u00e9rieur du march\u00e9 trop cher ou trop sophistiqu\u00e9 pour le grand public.<\/p>\n","protected":false},"author":223,"featured_media":187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[67],"post_tag":[],"content-type":[],"coauthors":[23],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services"],"yoast_head":"\n3\u00a0fa\u00e7ons dont les innovateurs changent les esprits et les march\u00e9s<\/title>\n<meta name=\"description\" content=\"How did computer programmers and entrepreneurs become brilliant innovators? 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