Navistar Uses Microsoft Big Data Solution to Determine Optimal Pricing Structure
The challenge of running a business is becoming more complex each day. Though data is more plentiful and accessible in current times, how to analyze that data and create actionable insights remains a challenge.
Navistar, one of the world’s largest truck manufacturers and parts suppliers, has addressed the complexities of big data head on. Selling more than one million product SKUs and serving more than 70 dealer locations across North America, Navistar needed the ability to analyze high volumes of data to assign pricing across channels and market segments in a timely way.
What was the final solution? Navistar adopted the PROS pricing solution powered by Microsoft SQL Server to harness the data and identify the optimal price structure for their markets. You can read more about Navistar’s solution here.
