{"id":164774,"date":"2010-12-13T00:00:00","date_gmt":"2010-12-13T00:00:00","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/research\/msr-research-item\/research-and-reality-using-mobile-messages-to-promote-maternal-health-in-rural-india\/"},"modified":"2018-10-16T20:54:04","modified_gmt":"2018-10-17T03:54:04","slug":"research-and-reality-using-mobile-messages-to-promote-maternal-health-in-rural-india","status":"publish","type":"msr-research-item","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/research\/publication\/research-and-reality-using-mobile-messages-to-promote-maternal-health-in-rural-india\/","title":{"rendered":"Research and Reality: Using Mobile Messages to Promote Maternal Health in Rural India"},"content":{"rendered":"<div class=\"asset-content\">\n<p>Rural health workers in India do not always have the training, credibility or motivation to effectively convince clients to adopt healthy\u00a0practices. To help build their efficacy, we provided them with messages on mobile phones to present to clients. We present a study\u00a0which compared three presentations of persuasive health messages\u00a0by health workers using a phone-based lecture-style message, a\u00a0phone-based dialogic message that elicits user responses, or no additional aids. We found that dialogic messages significantly improve the quality of counseling sessions and increase discussion between health workers and clients; however, we did not statistically\u00a0measure an effect of either phone-based message on health behavioral outcomes. We analyze these results in light of the challenges\u00a0we faced and compromises we made through the research process\u00a0due to the interplay of social, cultural and environmental realities,\u00a0and discuss how these factors affect ICTD projects at large.<\/p>\n<\/div>\n<p><!-- .asset-content --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rural health workers in India do not always have the training, credibility or motivation to effectively convince clients to adopt healthy\u00a0practices. To help build their efficacy, we provided them with messages on mobile phones to present to clients. We present a study\u00a0which compared three presentations of persuasive health messages\u00a0by health workers using a phone-based lecture-style [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":null,"msr_publishername":"","msr_publisher_other":"","msr_booktitle":"","msr_chapter":"","msr_edition":"4th IEEE\/ACM Conference on Information and Communication Technologies and International Development (ICTD) 2010, London, UK, IEEE","msr_editors":"","msr_how_published":"","msr_isbn":"","msr_issue":"","msr_journal":"","msr_number":"","msr_organization":"","msr_pages_string":"","msr_page_range_start":"","msr_page_range_end":"","msr_series":"","msr_volume":"","msr_copyright":"","msr_conference_name":"4th IEEE\/ACM Conference on Information and Communication Technologies and International 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