{"id":1192219,"date":"2026-10-30T09:51:20","date_gmt":"2026-10-30T16:51:20","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/research\/?post_type=msr-research-item&#038;p=1192219"},"modified":"2026-10-30T09:51:22","modified_gmt":"2026-10-30T16:51:22","slug":"exploring-advertising-manipulation-in-diffusion-image-generation","status":"publish","type":"msr-research-item","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/research\/publication\/exploring-advertising-manipulation-in-diffusion-image-generation\/","title":{"rendered":"Exploring Advertising Manipulation in Diffusion Image Generation"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">As text-to-image diffusion models (T2I DMs) become widely deployed, adversarial advertising has emerged as a realistic threat: an attacker may compromise a T2I DM so that it implants target product brands into images generated from users&#8217; non-advertising prompts. Two key challenges remain largely unresolved in this setting: achieving natural and semantically coherent adversarial advertisement and ensuring robust adversarial advertisement. To address these challenges, we develop a new estimation algorithm for the multivariate continuously scaled phase-type with L\u00e9vy (MCPHL) distribution to capture the intrinsic distribution of natural advertisement prompts in the prompt-embedding space. With the estimated MCPHL, we construct an attack that pushes non-advertising prompts toward high-density regions of this distribution, making the resulting perturbed prompts better aligned with natural advertising prompts. We then propose a masked parameter smoothing approach grounded in mollification theory, yielding a smoothed T2I DM equipped with a dimension-invariant certified guarantee against advertisement degradation under model fine-tuning. The masking mechanism preserves utility by avoiding unnecessary smoothing on sensitive parameters, and our theoretical analysis shows that the smoothed model better preserves adversarial advertisements under fine-tuning, while maintaining better generation quality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As text-to-image diffusion models (T2I DMs) become widely deployed, adversarial advertising has emerged as a realistic threat: an attacker may compromise a T2I DM so that it implants target product brands into images generated from users&#8217; non-advertising prompts. Two key challenges remain largely unresolved in this setting: achieving natural and semantically coherent adversarial advertisement and [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"msr-url-field":"","msr-podcast-episode":"","msrModifiedDate":"","msrModifiedDateEnabled":false,"ep_exclude_from_search":false,"_classifai_error":"","msr-author-ordering":[{"type":"text","value":"Tianshi Che","user_id":0},{"type":"text","value":"Yang Zhou","user_id":0},{"type":"text","value":"Yushan Mu","user_id":0},{"type":"text","value":"Zeru Zhang","user_id":0},{"type":"text","value":"Zijie Zhang","user_id":0},{"type":"text","value":"Panqiu Xia","user_id":0},{"type":"text","value":"Wei Zhang","user_id":0},{"type":"text","value":"Longwei Wang","user_id":0},{"type":"user_nicename","value":"Yelong Shen","user_id":"34991"},{"type":"text","value":"Ruoming Jin","user_id":0},{"type":"user_nicename","value":"Jianfeng 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