{"id":3293,"date":"2025-09-09T05:05:00","date_gmt":"2025-09-09T12:05:00","guid":{"rendered":""},"modified":"2026-04-09T09:00:30","modified_gmt":"2026-04-09T16:00:30","slug":"ask-ralph-where-style-meets-ai-a-new-era-of-conversational-commerce","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2025\/09\/09\/ask-ralph-where-style-meets-ai-a-new-era-of-conversational-commerce\/","title":{"rendered":"Ask Ralph: Where\u00a0style\u00a0meets AI\u2014a\u00a0new\u00a0era of\u00a0conversational commerce\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Over the past few years, AI has seamlessly woven itself into the fabric of our daily routines, transforming the ways we access information and organize our lives. From intelligent search engines to virtual assistants that help us plan trips, AI is behind the effortless convenience we now expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also transforming the way we shop. Increasingly, we\u2019re embracing AI shopping tools that more easily help us find products. But that\u2019s just the start of what conversational commerce can do. Just like consumers want in store, online they\u2019re seeking recommendations that reflect their sense of personal style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enter Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren\u2019s unique and iconic take on style.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/ai\">Azure AI: Design, customize,&nbsp;and&nbsp;manage AI apps and&nbsp;agents&nbsp;at scale<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ask-ralph-a-style-companion-powered-by-ai\">Ask Ralph: A style companion powered by AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask Ralph is a conversational AI shopping experience built on <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-foundry\/models\/openai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure OpenAI<\/a> and available in the Ralph Lauren app in the US. You can interact with Ask Ralph just like you would a stylist in a Ralph Lauren store by asking simple, conversational questions or using prompts to find the perfect look for any occasion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re refreshing your wardrobe for fall or wondering what to wear to a concert in the park, Ask Ralph responds with curated, fully stylized, visually displayed, and shoppable outfits from across the Polo Ralph Lauren brand, tailored to your unique prompts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-delight-of-conversational-commerce\">The delight of conversational commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask Ralph is part of a broader movement\u2014one where AI doesn\u2019t just assist, it inspires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using natural language, Ask Ralph interprets open-ended prompts, asks clarifying questions, and delivers beautifully visualized outfit recommendations that are tailored to your query\u2014all based on Ralph Lauren\u2019s real-time available inventory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"built-for-the-future-grounded-in-legacy\">Built for the future, grounded in legacy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For nearly 60 years, Ralph Lauren has been a pioneer in creating transportive and cinematic retail experiences. Twenty-five years ago, Microsoft and Ralph Lauren teamed up to launch one of fashion\u2019s first e-commerce platforms, setting an industry standard\u2014and now, together, we are again redefining the shopping experience with Ask Ralph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Naveen Seshadri, Ralph Lauren\u2019s Chief Digital Officer, shared in a recent interview, \u201cAt Ralph Lauren, our focus is always on the consumer. We harness innovative technologies to create an elevated, personalized experience that draws customers into Ralph\u2019s iconic world at every interaction. The launch of Ask Ralph is a continuation of that commitment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To hear more from Naveen on the vision behind Ask Ralph, watch the <a href=\"https:\/\/youtu.be\/JK1tqjqQeL8\" target=\"_blank\" rel=\"noreferrer noopener\">Ralph Lauren customer video<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-bloginabox-theme-ump-embed wp-block-msx-ump-embed\" class=\"wp-block-bloginabox-theme-ump-embed\">\n\t<div class=\"wp-block-embed__wrapper\">\n\t\t<universal-media-player id=\"ump-6a14cbd2cd367\"><\/universal-media-player>\n\t\t<script type=\"module\">\n\t\t\tconst currentTheme =\n\t\t\t\tlocalStorage.getItem('blogInABoxCurrentTheme') ||\n\t\t\t\t(window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light');\n\n\t\t\t\/\/ Modify player theme based on localStorage value.\n\t\t\tlet options = {\"autoplay\":false,\"hideControls\":null,\"language\":\"en-us\",\"loop\":false,\"partnerName\":\"cloud-blogs\",\"poster\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/image\\\/microsoftcorp\\\/1079254-AskRalph?wid=1280\",\"title\":\"\",\"sources\":[{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/1079254-AskRalph-0x1080-6439k\",\"type\":\"video\\\/mp4\",\"quality\":\"HQ\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/1079254-AskRalph-0x720-3266k\",\"type\":\"video\\\/mp4\",\"quality\":\"HD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/1079254-AskRalph-0x540-2160k\",\"type\":\"video\\\/mp4\",\"quality\":\"SD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/1079254-AskRalph-0x360-958k\",\"type\":\"video\\\/mp4\",\"quality\":\"LO\"}]};\n\n\t\t\tif (currentTheme) {\n\t\t\t\toptions.playButtonTheme = currentTheme;\n\t\t\t}\n\n\t\t\tdocument.addEventListener('DOMContentLoaded', () => {\n\t\t\t\tump(\"ump-6a14cbd2cd367\", options);\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n\t<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"agentic-ai-the-new-frontier\"><a id=\"post-122990-_Hlk206960268\"><\/a>Agentic AI: The new frontier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ask Ralph is powered by Azure\u2019s agentic AI capabilities\u2014intelligent systems that plan, reason, and act. These agents are transforming retail by enabling immersive, personalized experiences at scale.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-quote-default-font-size\">\n<p class=\"wp-block-paragraph\">&#8220;At Ralph Lauren, our focus is always on the consumer. We harness innovative technologies to create an elevated, personalized experience that draws customers into Ralph\u2019s iconic world at every interaction. The launch of Ask Ralph is a continuation of that commitment.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014Naveen Seshadri, Chief Digital Officer at Ralph Lauren<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"confidence-creativity-connection\"><a id=\"post-122990-_Hlk206960225\"><\/a>Confidence, creativity, connection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At its heart, Ask Ralph is about inspiration. It\u2019s about helping people find new ways to express their personal style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is just the beginning for Ask Ralph, which will continue to evolve with new features and offerings to offer an even more personalized experience, as well as expand across markets, platforms, and additional Ralph Lauren brands.<\/p>\n\n\n\n<div class=\"alignwide is-style-inline wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t<h2 class=\"wp-block-heading\">Azure AI solutions<\/h2><p class=\"wp-block-paragraph\">Create the future with Azure AI Foundry<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-full-width-on-mobile\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/ai\">Get started<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2025\/02\/CLO24-Azure-Retail-004-SEO.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ready-to-transform-the-shopping-experience-with-ai-with-azure-ai-retailers-have-the-power-to-build-immersive-intelligent-shopping-experiences-that-scale-adapt-and-inspire-whether-you-re-looking-to-personalize-customer-journeys-optimize-inventory-or-empower-your-workforce-microsoft-s-ai-platform-is-ready-to-help-you-innovate-with-confidence\">Ready to transform the shopping experience with AI? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/azure.microsoft.com\/en-us\/solutions\/ai\">Azure AI<\/a>, retailers have the power to build immersive, intelligent shopping experiences that scale, adapt, and inspire. Whether you&#8217;re looking to personalize customer journeys, optimize inventory, or empower your workforce, Microsoft\u2019s AI platform is ready to help you innovate with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Join us for an AI.deation workshop<\/strong>&nbsp;to explore how agentic AI can elevate your business\u2014from concept to production. Let\u2019s co-create the future of retail, one conversation at a time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"learn-more\">Learn more<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Read the <a href=\"https:\/\/news.microsoft.com\/source\/?p=21865\" target=\"_blank\" rel=\"noreferrer noopener\">press release on Microsoft News<\/a>. &nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Learn more about <a href=\"https:\/\/www.ralphlauren.com\/askralphinfo\" target=\"_blank\" rel=\"noreferrer noopener\">Ask Ralph and download the app on the Ralph Lauren site<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Read the full <a href=\"https:\/\/aka.ms\/RalphLaurenCustomerStory\" target=\"_blank\" rel=\"noreferrer noopener\">Ralph Lauren customer story<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren\u2019s unique and iconic take on style.<\/p>\n","protected":false},"author":0,"featured_media":12093,"template":"","categories":[150],"tags":[1374,1464,1589,1384,146],"content-type":[114],"job-function":[],"coauthors":[166],"class_list":["post-3293","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-retail-and-consumer-goods","tag-ai","tag-azure","tag-azure-openai","tag-consumer-goods","tag-generative-ai","content-type-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ask Ralph: Where\u00a0style\u00a0meets AI\u2014a\u00a0new\u00a0era of\u00a0conversational commerce\u00a0 | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Meet Ask Ralph, an AI-powered styling companion that helps with product discovery and inspires consumers with Ralph Lauren\u2019s unique and iconic take on style. 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