{"id":3281,"date":"2025-06-12T09:00:00","date_gmt":"2025-06-12T16:00:00","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/innovation\/blog\/ms-industry\/powering-the-future-of-telecom-microsoft-brings-agentic-ai-to-life-at-tm-forum-dtw\/"},"modified":"2026-04-11T13:42:20","modified_gmt":"2026-04-11T20:42:20","slug":"powering-the-future-of-telecom-microsoft-brings-agentic-ai-to-life-at-tm-forum-dtw","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/telecommunications\/2025\/06\/12\/powering-the-future-of-telecom-microsoft-brings-agentic-ai-to-life-at-tm-forum-dtw\/","title":{"rendered":"Powering the future of telecom: Microsoft brings agentic AI to life at TM Forum DTW"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/telecommunications\">Telecommunications has always advanced in waves<\/a>\u2014analog to digital, 3G to 5G, copper to cloud. Today, a new swell is forming at the intersection of <strong>TM\u202fForum\u2019s Open\u202fDigital\u202fArchitecture (ODA)<\/strong> and agentic AI. TM Forum\u2019s ODA gives operators a modular, standards-based foundation; agentic AI layers on the autonomous decision support that transform those modules into living, self-optimizing systems. Together, they move the industry from reactive operations to proactive, closed-loop experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past year, Microsoft engineers have road-tested that combination with executives, technicians, customer support representatives, and developers. Regardless of geography or market, operators voiced three universal priorities: break down operational silos, unlock data\u2019s latent value, increase efficiency, and accelerate innovation without eroding trust. At <strong>TM\u202fForum\u202fDTW Ignite 2025<\/strong> in Copenhagen, Microsoft is demonstrating how the complementary relationship between ODA and agentic AI converts those ambitions into measurable business outcomes.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/telecommunications\">Explore solutions with Microsoft for telecommunications<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-s-next-chapter-with-the-open-digital-architecture\">Microsoft\u2019s next chapter with the Open\u202fDigital\u202fArchitecture&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft has been a hands-on contributor to TM\u202fForum initiatives for well over two decades, coauthoring Open APIs, chairing working groups, and donating production hardened code that turns standards into deployable solutions. The ODA has become a focal point of that collaboration. By aligning <a href=\"http:\/\/azure.microsoft.com\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure<\/a> cloud-native foundations with ODA\u2019s composable blueprint, Microsoft helps operators assemble best-of-breed solutions without the drag of proprietary silos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engineering teams from Microsoft work with communications service providers (CSPs) and industry suppliers to validate specifications, publish reference implementations, and channel field experience back into the standard. The result for operators is faster interoperability, reduced integration cost, and quicker time-to-value for new digital services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet a common obstacle remains: fragmented observability. Every vendor captures telemetry differently, leaving operations teams to deploy ad hoc log aggregators and parsers that inflate costs and slow incident response. Microsoft\u2019s latest ODA contribution addresses this head-on.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>ODA Observability\u202fOperator (open\u202fsource on GitHub)<\/strong><br>The operator prescribes a common logging contract, integrates with <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/monitor\/?gad_source=1&amp;gad_campaignid=21496728177&amp;gbraid=0AAAAADcJh_vsjP_0v23Nt_KZm9h21XyLS&amp;gclid=Cj0KCQjwgIXCBhDBARIsAELC9ZhNBjJke7WZ_xgrgTxqX9dV--ppe6JuX5V52RbXLthSK4zriIzbidgaAmivEALw_wcB#overview\/?ef_id=_k_Cj0KCQjwgIXCBhDBARIsAELC9ZhNBjJke7WZ_xgrgTxqX9dV--ppe6JuX5V52RbXLthSK4zriIzbidgaAmivEALw_wcB_k_&amp;OCID=AIDcmm5edswduu_SEM__k_Cj0KCQjwgIXCBhDBARIsAELC9ZhNBjJke7WZ_xgrgTxqX9dV--ppe6JuX5V52RbXLthSK4zriIzbidgaAmivEALw_wcB_k_\" target=\"_blank\" rel=\"noreferrer noopener\">Azure Monitor<\/a>, and exposes health data through TM\u202fForum nonfunctional APIs. In early trials, carriers shrank the meantime to detect billing anomalies significantly, freeing teams to focus on proactive optimization rather than forensic log diving.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>ODA\u202fLanding\u202fZone for Azure<\/strong><br>Guidance and a best practice guide on infrastructure-as-code templates that hydrate into an ODA compliant environment\u2014policy, security, and monitoring.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;<a href=\"https:\/\/www.tmforum.org\/catalysts\/projects\/M25.0.797\/growing-b2b-with-autonomous-agents\" target=\"_blank\" rel=\"noreferrer noopener\">Growing B2B with autonomous agents<\/a>&#8221; catalyst project, involving players like Microsoft, Vodafone, and various industry partners, leverages the ODA Accelerator to transform B2B sales for mid-tier enterprise customers by enabling flexible quoting and commerce through generative AI. It enables flexible quoting and commerce, allowing customers to find relevant products using semantic search and create customized solutions that meet their specific business requirements, budgets, and timelines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These assets illustrate a simple truth: standards only matter when they migrate from documentation into running code. By operationalizing TM\u202fForum guidance, Microsoft accelerates engineering productivity, slashes integration costs, and strengthens the capabilities of telecoms, as well as providing a feedback loop for continual improvement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"empowering-network-monetization-through-network-apis\">Empowering network monetization through network APIs&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through our engagement with CAMARA and GSMA Open Gateway, Microsoft has played a pivotal role in helping operators monetize their networks via a robust partner ecosystem. This ecosystem supports the provisioning, aggregation, and routing of network API requests, enabling seamless integration and enhanced functionality. Our collaboration with industry leaders such as <a href=\"https:\/\/adunaglobal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aduna<\/a>, Infobip, and Vonage brings aggregated network APIs directly to the Azure Marketplace. This integration grants Microsoft\u2019s global community of developers and enterprises effortless access to essential network functions, including SIM swap detection, phone number verification, real-time device location, and on-demand quality-of-service controls. Standardized through the CAMARA open-source project\u2014co-led by GSMA and the Linux Foundation\u2014these APIs are designed for seamless integration, ensuring that operators can efficiently use network capabilities to drive innovation and growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"giving-the-network-a-trusted-copilot\">Giving the network a trusted Copilot&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who has joined a major incident conference bridge understands the sense of urgency\u2014and the expense. Multiple teams chase clues, minutes feel like hours, and every second of downtime erodes customer experience and brand equity. <strong>Network\u202fOperations\u202fAgents<\/strong> built with <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-foundry\" target=\"_blank\" rel=\"noreferrer noopener\">Azure\u202fAI\u202fFoundry<\/a> offer another path to successful resolutions.&nbsp;As Cristina Moura Rebelo, Head of AI Community and Ecosystem Engagement at MEO, describes it:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-quote-default-font-size\">\n\n<p class=\"wp-block-paragraph\">&#8220;MEO is transforming into an AI-powered techco, infusing AI into key domain areas and leveraging innovation and technology to create a competitive advantage, business growth, and operational excellency. The first steps made with Azure AI Foundry were key in unlocking the potential of use cases to streamline operations with ChatGOC and the HekaBot, in a scalable, iterative, and agile way, within a very short period of time, delivering outcomes and scaled efficiency to the teams. This is our path to becoming an AI-powered techco.&#8221;\u2002\u2002&nbsp;<\/p>\n\n<cite>\u2014Cristina Moura Rebelo, Head of AI Community and Ecosystem Engagement, MEO<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">These AI companions ingest real-time telemetry, topology graphs, historical tickets, and vendor manuals; reason over anomalies; then recommend\u2014or even execute\u2014remediation steps under strict guardrails. Every action is logged, policy checked, and auditable so that safety and compliance are part of the operational flow.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-quote-default-font-size\">\n\n<p class=\"wp-block-paragraph\"><em>&#8220;<\/em>At a time when pressure to grow has never been greater, data and AI are illuminating the path forward, helping telcos simultaneously achieve three critical goals of growth, efficiency, and security.&#8221;<\/p>\n\n<cite>\u2014<em>Praveen Shankar, Executive Vice President I Capgemini<\/em>\u00a0<\/cite><\/blockquote>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfa93325a33&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2025\/06\/image-1.webp\" alt=\"A detailed architectural diagram titled &quot;Telco Analytics POC Accelerator&quot; illustrates the flow and integration of data and AI services in a telecom analytics proof of concept.\" class=\"wp-image-122243\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Network Operations Agent Framework: Blueprint for building and deploying NetOps AI agents.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At TM\u202fForum DTW Ignite 2025, Microsoft will be presenting on how we are <a href=\"https:\/\/dtw.tmforum.org\/agenda\/1950\" target=\"_blank\" rel=\"noreferrer noopener\">transforming telecom operations with agentic AI<\/a>, and unveiling the Network Operations Agent Framework, a <strong>reference architecture<\/strong> and working <strong>pilot environment<\/strong> that operators can explore hands-on. The package includes infrastructure-as-code templates, sample knowledgebase content, and step-by-step guidance for integrating Azure\u202fAI\u202fFoundry with existing telemetry pipelines. With these assets, communications service providers can progress from proof of concept to production in a matter of weeks\u2014and do so with the assurance that every remediation action remains within corporate risk tolerance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"unifying-data-with-the-telco-analytics-poc-accelerator\">Unifying data with the Telco\u202fAnalytics POC\u202fAccelerator&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data is the fuel for agentic AI, yet it often sits stranded across disparate clusters, data marts, and line-of-business applications. The <a href=\"https:\/\/aka.ms\/telco-apa\" target=\"_blank\" rel=\"noreferrer noopener\">Telco Analytics POC Accelerator<\/a> removes that friction, deploying a domain specific data estate on <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-fabric\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft\u202fFabric<\/a> complete with service assurance, revenue management, and subscriber 360 schemas; lineage policies aligned to data mesh principles; and guidance to connect your backend data sources.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond core ingestion pipelines, the accelerator provides predefined tables for service assurance, revenue management, and subscriber 360, alongside sample queries and dashboards that surface quick wins. Built-in sample data allows developers to prototype AI workloads safely\u2014accelerating experimentation while protecting customer privacy.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfa9332f1ec&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2025\/06\/Telco-DPOC-diagram.webp\" alt=\"Reference architecture for the Telco Analytics POC Accelerator.\" class=\"wp-image-122283\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reference architecture for the Telco Analytics POC Accelerator.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When operators gain control of their data estate, they monetize faster, govern better, and feed AI models richer context. Microsoft provides the launch pad. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-quote-default-font-size\">\n\n<p class=\"wp-block-paragraph\">\u201cFabric let us build on the familiarity, security, and scalability of Azure. It unites data flows, storage, analytics, and machine learning in a single experience.\u201d <\/p>\n\n<cite>\u2014Jerod Ridge, Director of Data Engineering, Lumen<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This unified approach empowers <a href=\"https:\/\/cm-edgetun.pages.dev\/en\/customers\/story\/23991-lumen-microsoft-fabric\" target=\"_blank\" rel=\"noreferrer noopener\">operators to achieve real-time insights and smarter decisions<\/a>, driving business growth and innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reimagining-business-support-systems-for-an-agentic-world\">Reimagining business support systems for an agentic world&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Business support systems (BSS) are the commercial nerve center of a telco, yet many still feel like 1990s ERP software: dense menus, arcane codes, and labor-intensive workflows. Microsoft\u2019s <strong>agentic\u202fBSS proof of concept<\/strong> charts a different course.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its heart is <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-copilot\/microsoft-copilot-studio\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Copilot\u202fStudio<\/a>, which leverages TM\u202fForum Open APIs, the <strong>Model Context Protocol<\/strong>, and secure tool registration to let AI agents act on behalf of customer care reps. Consider an agent who says, \u201cUpgrade Alessia\u2019s plan to unlimited data and add a family hotspot.\u201d The AI agent validates entitlements, calculates prorated charges, and triggers fulfilment\u2014no swivel chair required. Subscribers upgrade in the time it takes to sip coffee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft is equally optimistic about the potential of an <strong>Order\u202fFallout Agent<\/strong>. Up to 3% of orders stall in fragmented fulfilment chains. The agent monitors the queue, diagnoses failure patterns, and either self heals or curates a guided fix. In short, the Order Fallout Agent turns a perennial pain point into an autonomous, closed loop process\u2014freeing care agents to focus on higher value conversations and giving customers the seamless experience they expect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KPN has extended the use of AI companions to their sales operations with Microsoft 365 Copilot. <a href=\"https:\/\/cm-edgetun.pages.dev\/en\/customers\/story\/24202-kpn-microsoft-365-copilot-for-sales\" target=\"_blank\" rel=\"noreferrer noopener\">KPN used Microsoft 365 Copilot<\/a> to enhance their sales operations, streamlining processes, improving customer engagement, and driving business outcomes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-quote-default-font-size\">\n\n<p class=\"wp-block-paragraph\">\u201cFrom the moment a customer contact becomes an opportunity, we link to that information in Microsoft 365 Copilot for Sales, so we can see all relevant data to prepare for a conversation with the customer,\u201d <\/p>\n\n<cite>\u2014Pierrette de Leeuw-Koumans, Lead Generation Team, KPN<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Copilot provides real-time data analysis, predictive insights, and automated workflows, enabling the sales team to focus on strategic activities and deliver personalized experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These demonstrations illustrate how BSS complexity can melt away, replaced by conversational experiences powered by open APIs and trustworthy automation. The journey is incremental\u2014operators can start with a single fallout queue or upgrade flow and expand outward.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"momentum-stretching-from-lab-to-live-network\">Momentum stretching from lab to live network&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation without adoption is theatre. Microsoft\u2019s ecosystem partners are translating blueprints into operational gains:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Microsoft and leading BSS suppliers are exploring joint proof of concepts that integrate the <strong>Telco\u202fAnalytics POC\u202fAccelerator<\/strong> and <strong>Observability Operator<\/strong> into next generation revenue assurance workflows.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">PLDT has implemented the <strong><a href=\"https:\/\/www.amdocs.com\/press-release\/pldt-goes-live-amdocs-customer-engagement-platform-redefine-customer?utm_source=linkedin&amp;utm_medium=organic-social&amp;utm_campaign=corp_q2_fy25_gl_Mlti_earnings_tlcom_awa_pr_organic-social_linkedin_img_x&amp;utm_content=&amp;utm_term=pr\" target=\"_blank\" rel=\"noreferrer noopener\">Amdocs Customer Engagement Platform<\/a><\/strong>, a robust, telco-grade solution jointly engineered by Amdocs and Microsoft elevate customer experience management.\u202f\u201cBy combining the AI, generative AI, cloud, and deep telecom expertise of Amdocs and Microsoft, PLDT an end-to-end solution that will drive higher agent productivity, operational efficiency, and significantly improve customer loyalty,\u201d said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Nokia&#8217;s <a href=\"https:\/\/azuremarketplace.microsoft.com\/en-us\/marketplace\/apps\/nokiaofamericacorporation1591716055441.nokia_netguard_cybersecurity_dome?tab=overview\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NetGuard Cybersecurity Dome<\/strong><\/a> is providing comprehensive security for 5G networks, leveraging AI and automation to detect, manage, and respond to threats in real-time.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Accenture, <a href=\"https:\/\/www.capgemini.com\/solutions\/reimagining-telecoms-with-microsoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini<\/a>, TCS, Tech\u202fMahindra, and other global SIs<\/strong> are collaborating with Microsoft on service offerings that accelerate deployment of AI-ready data estates\u2014combining migration expertise, reference architectures, and operator specific best practices.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The breadth of deployments demonstrates that Microsoft\u2019s approach scales across geographies, regulatory regimes, and network generations.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"charting-the-first-step\">Charting the first step&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Building toward autonomous operations seldom begins with a blank slate. The most effective starting point is a business moment that already matters\u2014whether it\u2019s easing congestion at a busy urban cell site or clearing a stubborn order backlog. Instrument that scenario end to end, unify the supporting data, introduce a focused agent, and track the results with discipline. Momentum builds quickly when measurable wins are visible to both engineers and executives.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft and its partners stand ready to help, whether through co-innovation blueprints, rapid pilots leveraging the <strong>ODA Accelerator for Azure<\/strong>, or structured engagements that blend domain expertise with change management.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telecommunications remains, at its core, a human endeavor: engineers who safeguard critical infrastructure, customer care teams who build loyalty, strategists who spot the next market opportunity. Agentic AI amplifies that expertise\u2014it automates repetitive analysis, highlights hidden insights, and executes well understood actions\u2014while judgment, creativity, and empathy stay firmly in human hands. By pairing people with autonomous assistance, operators can scale excellence without sacrificing the personalized touch that defines great service. Microsoft invites the industry to explore that partnership at TM\u202fForum DTW Ignite 2025 and beyond.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"join-the-journey\">Join the journey&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more by visiting the <strong><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/content-hub#tabs-pill-bar-oc72c9_tab3\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Telecommunications Industry hub<\/a><\/strong>, where solution briefs, customer stories, and partner offers provide actionable next steps. Together, the industry can turn aspiration into action and chart the next great wave of telecom innovation.&nbsp;<\/p>\n\n\n\n<div class=\"alignwide is-style-inline wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-for-telecommunications\">Microsoft for telecommunications<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Accelerate&nbsp;telecom transformation in the era of AI<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-full-width-on-mobile\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/telecommunications\">Explore more<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2025\/02\/MWC_1260.png\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At TM\u202fForum\u202fDTW Ignite 2025, Microsoft is demonstrating how the complementary relationship between ODA and agentic AI converts ambitions into measurable business outcomes.<\/p>\n","protected":false},"author":11,"featured_media":12051,"template":"","categories":[1306],"tags":[1464,1466,146,1510,1465,1663],"content-type":[120],"job-function":[],"coauthors":[1388],"class_list":["post-3281","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-telecommunications","tag-azure","tag-copilot","tag-generative-ai","tag-microsoft-fabric","tag-microsoft-industry-clouds","tag-partners","content-type-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Powering the future of telecom: Microsoft brings agentic AI to life at TM Forum DTW | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Learn how Microsoft is bringing ODA and agentic AI together to create measurable business outcomes at TM Forum DTW Ignite 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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