{"id":3264,"date":"2025-04-02T10:00:00","date_gmt":"2025-04-02T17:00:00","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/innovation\/blog\/ms-industry\/microsoft-helps-media-customers-capitalize-on-ai-for-greater-roi\/"},"modified":"2026-04-09T09:00:08","modified_gmt":"2026-04-09T16:00:08","slug":"microsoft-helps-media-customers-capitalize-on-ai-for-greater-roi","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2025\/04\/02\/microsoft-helps-media-customers-capitalize-on-ai-for-greater-roi\/","title":{"rendered":"Microsoft helps media customers capitalize on AI for greater ROI"},"content":{"rendered":"\n

\n Media and entertainment executives are excited about the potential for AI to help their companies delight customers and realize greater profitability, with many focused on determining the best methods to take advantage of this technology.\n<\/p>\n\n\n\n

Why does this matter? For every $1 an organization invests in generative AI, they are realizing an average of 3.7x return.1<\/sup><\/p>\n\n\n\n

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Explore Microsoft for media and entertainment <\/a><\/div>\n<\/div>\n\n\n\n

In recent research we commissioned through Devoncroft Partners<\/a>, it became clear that media and entertainment customers are at different stages of adoption.<\/p>\n\n\n\n

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\u201cWe were a launch customer for a customer service focused AI technology company. We expected it to drive tremendous savings versus historical, labor-intensive customer service groups. It did. What is beyond belief is the fact that customer satisfaction goes up. The customers are happy about it. They get a better response. So, it’s not just about defraying costs. It’s about the fact that we can actually defray costs at the same time, we’re providing a better product or service to our customer. It’s definitely an industry shift.\u201d<\/p>\nOTT Streaming Company<\/em><\/cite><\/blockquote>\n\n\n\n

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\u201cI have my team run AI tests across a variety of use cases (production, processing, distribution \u2026 ) every six months. AI isn\u2019t ready to replace our existing processes. However, every six months the tests are showing double digit improvement. I have never seen this in any other technology\u2026and the trajectory has not flatted out. It\u2019s really impressive.\u201d<\/p>\nMedia Conglomerate<\/em><\/cite><\/blockquote>\n\n\n\n

\n Technology decisions made today will dictate the direction and capabilities of the media industry for the next 10 to 15 years, significantly impacting workflows and strategic opportunities. \n<\/p>\n\n\n\n

\n We are committed to working with our media and entertainment customers and partners to advance AI while addressing some of the key obstacles to adoption. Here are some valuable resources for you to have on hand, wherever you are on your journey. \n<\/p>\n\n\n\n

How you can advance AI in your organization<\/h2>\n\n\n\n

\n Discover how our media and entertainment customers are optimizing operations, empowering content creators, and unlocking new monetization opportunities:\n<\/p>\n\n\n\n

Universal Destinations & Experiences<\/h3>\n\n\n\n

Universal Destinations & Experiences<\/a>\u2019 award-winning theme park destinations are adopting predictive maintenance across many of its state-of-the-art attractions to help further improve guest satisfaction, using Microsoft Azure<\/a> and Azure Data Explorer<\/a>. This has resulted in streamlined operations and maintenance efforts at this attraction, with a 66% reduction in labor hours on work orders related to its blaster network.<\/p>\n\n\n\n

HyperCinema<\/h3>\n\n\n\n

The creative minds behind New Zealand startup HyperCinema<\/a> had a revolutionary idea: What if a show could be generated in real time as you walk into a venue and immerse you more deeply than ever in the story world of the brand or attraction using generative AI? The company puts 50,000 images and 6,000 30- to 45-second videos through its HyperEngine every day to deliver automated and hyper-personalized in-person storytelling experiences in real time, all powered through Azure and Azure OpenAI Service<\/a>.<\/p>\n\n\n\n

Promo.com<\/h3>\n\n\n\n

Promo.com<\/a> has revolutionized its video creation services with Azure and Azure OpenAI Service.<\/p>\n\n\n\n

\n Evolving from a browser-based video editor, Promo.com now helps small businesses and agencies effortlessly produce a month\u2019s worth of marketing videos in minutes with PromoAI. By generating videos in just two minutes, Promo.com has increased its user engagement and grown its PromoAI product, adding over 1 million USD in new annual recurring revenue just five months after launch, while enhancing customer retention by 40%.\n<\/p>\n\n\n\n

LALIGA<\/h3>\n\n\n\n

LALIGA\u2019s partnership<\/a> and move to Azure has transformed fan engagement, driven revenue growth, and created new opportunities for sports clubs, leagues, and federations.<\/p>\n\n\n\n

Beyond Stats, a fan-facing data and insights platform powered by Azure captures and analyzes more than 3.5 million data points per match to provide engaging content for fans across multiple platforms including social media, broadcast, and the LALIGA app. This partnership is one of many that is showcasing how Microsoft is helping transform sports with cutting-edge technology<\/a>.<\/p>\n\n\n\n

For more media and entertainment customer stories visit our repository online<\/a> and search by product, industry, business need or organization size.<\/p>\n\n\n\n

What holds some media and entertainment companies back from adopting AI, and what you can do about it<\/h2>\n\n\n\n

Data and security concerns along with lack of skilling are two key barriers to AI adoption for all industries, according to the IDC.2<\/sup> Media and entertainment executives are understandably concerned about protecting creators and content and many are looking for ways to provide employees with skilling and the opportunity to safely experiment with AI while avoiding risk to their core business.<\/p>\n\n\n\n

\n Here are a few resources to take advantage of, depending on the challenge you may be facing:\n<\/p>\n\n\n\n

\n Protecting creators and content\n<\/h3>\n\n\n\n

Andrew Jenks, Microsoft\u2019s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), speaks to what Microsoft and other companies are doing to \u201cfight the fakes\u201d in this article from Technology Record<\/a>.<\/p>\n\n\n\n

As well, 80% of leaders across all industries cited leakage of sensitive data as their main concern. Our pledge to our customers and our community is to prioritize your cyber safety above all else. We\u2019re continuously applying what we\u2019ve learned from incidents to improve our methods and practices, ensuring that security is paramount in everything we create and provide, through our Secure Future Initiative<\/a> (SFI). <\/p>\n\n\n\n

\n Skilling \n<\/h3>\n\n\n\n

Microsoft recently announced a strategic collaboration with Pearson<\/a>, the world\u2019s lifelong learning company, to help address one of the top challenges facing organizations globally: skilling for the era of AI.<\/p>\n\n\n\n

\n The partnership will focus on providing employers, workers, and learners with new AI-powered products and services to help prepare the current and future workforce across industries for the era of work in an AI-powered economy. By combining Pearson\u2019s expertise in learning and assessment with Microsoft cloud and AI technologies, this partnership will play a foundational role in helping organizations realize the full value of AI through reskilling.\n<\/p>\n\n\n\n

For additional resources to brush up on AI skills, visit Microsoft Learn<\/a> where you can start with a single course such as the Fundamentals of generative AI<\/a> or create your own personalized plan with AI<\/a>. While you are there, register for the Microsoft AI Skills Fest<\/a> to unlock your future with 50 days of AI discovery and learning.<\/p>\n\n\n\n

\n Low-stakes opportunities to experiment \n<\/h3>\n\n\n\n

Copilots are infusing AI into every function and role\u2014and are one easy way to experiment with generative AI. And many companies are doing more than experimenting. In fact, more than 85% of Fortune 500<\/a> are using Microsoft AI<\/a>, with 70% of Fortune 500 companies already using Microsoft 365 Copilot<\/a>. <\/sup><\/p>\n\n\n\n

Copilot can be woven in to help streamline media workflows to allow people to continue to be at the center of creative and strategic work. Here are a few easy-to-use Copilot use cases to get you started: <\/p>\n\n\n\n

Empower content creators<\/strong>\n<\/p>\n\n\n\n