{"id":3134,"date":"2024-04-11T10:00:00","date_gmt":"2024-04-11T17:00:00","guid":{"rendered":""},"modified":"2026-04-11T13:44:53","modified_gmt":"2026-04-11T20:44:53","slug":"microsoft-at-the-2024-nab-show-reimagining-media-with-data-and-ai","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/media-and-entertainment\/2024\/04\/11\/microsoft-at-the-2024-nab-show-reimagining-media-with-data-and-ai\/","title":{"rendered":"Microsoft at the 2024 NAB Show: Reimagining media with data and AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">NAB Show stands as a transformative crossroads, where the past, present, and future of media converge. Since its inception in 1923, the National Association of Broadcasters&#8217; flagship event has been a cornerstone of the industry, uniquely blending content and technology.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, we are witnessing an extraordinary evolution, where AI is revolutionizing every aspect of content creation, distribution, viewer engagement, and monetization. The show serves as a powerful stage to witness firsthand the profound impact of AI on the industry. At Microsoft, we are bringing these elements to life across our platform and ecosystem. Attendees will see that we have moved beyond hype and are deploying this technology at scale powered by data and the Microsoft Cloud.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is an era defined by tech intensity, characterized by personalized content delivery, on-demand streaming services, data-driven advertising, and a shift towards immersive and interactive experiences. We are committed to empowering our customers to navigate these changes successfully. Whether you&#8217;re a content creator, broadcaster, ad agency, or streaming platform, adapting to the expectations of a global, tech-savvy audience is imperative. This shift presents both challenges and opportunities, and at Microsoft, we stand ready with our partners in this dynamic landscape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/media-entertainment\">industry-specific solutions<\/a> are designed to enhance production efficiency and cost-effectiveness, while our advanced analytics unlock valuable insights. We are redefining the video editing process to drive audience engagement and amplify personalization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As AI catalyzes one of the most profound transformations in the industry&#8217;s history, I am personally thrilled to invite you to join us in redefining the future of creativity, content, and experiences.&nbsp;<\/p>\n\n\n\n<div class=\"alignwide is-style-inline wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-for-media-and-entertainment\">Microsoft for media and entertainment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transform the future of creativity, content, and digital experiences<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-full-width-on-mobile\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/media-entertainment\">Get started<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/04\/Mediaboard.png\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"join-microsoft-at-2024-nab-show-to-see-how-we-are-reimaging-media\">Join Microsoft at 2024 NAB Show to see how we are reimaging media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft empowers media organizations to achieve more through a trusted and secure platform supported by a comprehensive partner ecosystem. Join us at our booth (W2657) to see how data and AI are reimagining the media landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"empower-content-creators-and-distributors\">Empower content creators and distributors<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Break down language barriers and opening content to a global audience with&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure OpenAI Service<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure AI Services<\/a>.&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Streamline production process using Azure OpenAI Service,&nbsp;<a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/power-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Power Platform<\/a>, and&nbsp;<a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-adobe-enterprise-partnership\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a>, enhanced by&nbsp;<a href=\"https:\/\/portal.vision.cognitive.azure.com\/gallery\/featured\" target=\"_blank\" rel=\"noreferrer noopener\">Azure AI Vision Studio <\/a>and&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-video-indexer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure AI Video Indexer<\/a>.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"elevate-the-viewer-experience\">Elevate the viewer experience<\/h3>\n\n\n\n<div class=\"alignright wp-block-bloginabox-theme-kicker\" data-bi-an=\"Kicker Left\">\n\t<div class=\"kicker\">\n\t\t<h2 class=\"kicker__title\">\n\t\t\tMicrosoft AI solutions\t\t<\/h2>\n\t\t<p class=\"kicker__content\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/cm-edgetun.pages.dev\/en-us\/ai\"\n\t\t\t\t\tclass=\"kicker__link\"\n\t\t\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\t\t\t\t>\n\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\u2197<\/a>\n\t\t\t\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Experience your AI assistant at work with&nbsp;<a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-365\/enterprise\/copilot-for-microsoft-365\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Copilot for Microsoft 365<\/a>, where AI helps automate and personalize the content creation process, offering a new way to work.&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Captivate your audience with&nbsp;<a href=\"https:\/\/playfab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Azure PlayFab<\/a>&nbsp;tools for engaging content that automatically adapts to viewer preferences and behavior.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reimagine-monetization-strategies\">Reimagine monetization strategies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Maximize revenue with insights that help reach a broader audience, as demonstrated by&nbsp;<a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/1655233712862822640-yobi-azure-dynamics365-partner-professional-services-usa\" target=\"_blank\" rel=\"noreferrer noopener\">YOBI<\/a>&nbsp;with the power of&nbsp;<a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/databricks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Azure Databricks<\/a>.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Optimize ad revenue by expanding reach of advertisers through precision targeting and personalization with&nbsp;<a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/dynamics-365\/products\/customer-insights?ef_id=_k_09241cc2e4d91b339cb57acc36ee7716_k_&amp;OCID=AIDcmmkpfau07m_SEM__k_09241cc2e4d91b339cb57acc36ee7716_k_&amp;msclkid=09241cc2e4d91b339cb57acc36ee7716\" target=\"_blank\" rel=\"noreferrer noopener\">Copilot in Microsoft Dynamics 365 Customer Insights<\/a> and <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-fabric\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Fabric<\/a>. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"come-see-the-future-of-interactive-tv\">Come see the future of interactive TV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Come visit the Capitalize Zone (W2149) to experience Beat the BUZZR\u00ae\ufe0f. Beat the BUZZR\u00ae\ufe0f takes the future of interactive TV to the next level by showcasing its dynamic interactivity using content from Fremantle&#8217;s BUZZR\u00ae\ufe0f television network, a treasure trove of pop culture and game show classics, such as Family Feud, To Tell The Truth, and Supermarket Sweep. Leveraging the collaborative strengths of Microsoft, NVIDIA, and an extensive partner ecosystem.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beat the BUZZR\u00ae\ufe0f not only invigorates these classic programs with interactive elements like quizzes, trivia, and personalized insights but also opens the door to innovative monetization strategies for content owners. This platform serves as a testament to how the intelligent use of data and AI can revolutionize both audience engagement and revenue generation. Dive deep into your favorite episodes and see how Beat the BUZZR\u00ae\ufe0f is crafting new possibilities for content monetization, making every interaction an opportunity to captivate and capitalize.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of this transformation is a coalition of esteemed partners:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Prime Focus Technologies<\/strong> breathes new life into archival content, employing their CLEAR AI to deepen and enrich metadata, unlocking a treasure trove of interactive potential.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>MediaKind <\/strong>revolutionizes the broadcasting experience, making dynamic ad placements and seamless content delivery a reality, ensuring each moment resonates with crystal clarity.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Alice &amp; Smith<\/strong> stretches the bounds of fan interaction with XR Server, making the leap from passive observation to active, immersive participation.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/about.ads.microsoft.com\/en-us\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Microsoft Advertising<\/strong><\/a> redefines the advertising landscape, integrating interactive, real-time content that speaks directly to viewers\u2019 interests and passions.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>SymphonyAI\u2019s <\/strong>Revedia delivers a masterclass in analytics, turning raw data into a goldmine of insights, enhancing content strategy, and fine-tuning monetization models.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>UIC Digital<\/strong> elevates the user experience, melding intuitive design with captivating aesthetics while integrating all systems and components seamlessly to ensure the user journey is as engaging as the content itself.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each partner demonstration in the NAB Capitalize Zone is a portal to understanding how these contributions not only support the Beat the BUZZR\u00ae\ufe0f experience but also contribute to new revenue models and engagement strategies in the media landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hear-from-microsoft-and-industry-expertise-in-the-sessions\">Hear from Microsoft and industry expertise in the sessions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to catching us at our booth, you can hear from Microsoft in a variety of ways. Below are the different sessions you\u2019ll be able to find Microsoft at.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keynote-session\">Keynote session<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1048\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI in Media and Entertainment<\/strong><\/a>\u2014Hear from Paige Johnson, Microsoft\u2019s Vice President of Media Industry, and other industry leaders in a conversation around the applications of AI in Hollywood and the benefits and pitfalls of its growing use in productions and development.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"microsoft-sessions\">Microsoft sessions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=922\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Unscripted Evolution: How AI is Reshaping Reality TV and Documentaries<\/strong><\/a>\u2014Hear from Andy Beach, Microsoft\u2019s Chief Technology Officer of Media and Entertainment, and other industry leaders on the exciting AI technology that will help creators unleash new forms of unscripted content, even for reality TV and documentaries.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1317\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Leveraging Azure AI for Media Production and Content Monetization Workflows<\/strong><\/a>\u2014Hear from Andy Beach, Microsoft\u2019s Chief Technology Officer of Media and Entertainment, and Amit Tank of MediaKind as they discuss how Generative AI can streamline media production, reduce costs, and accelerate content delivery to market at scale.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1280\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Retro Reimagined: Monetizing the Future of Interactive TV<\/strong><\/a>\u2014Hear from Andy Beach, Microsoft\u2019s Chief Technology Officer of Media and Entertainment, and other industry leaders as they dive into the transformative journey of classic content into the interactive digital age. They\u2019ll explore the Beat the BUZZR\u00ae\ufe0f showcase and discuss how the partnership came to be.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=1402\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI-Empowered Monetization: New Content Strategies for Media Companies<\/strong><\/a>\u2014Hear from Andy Beach, Microsoft\u2019s Chief Technology Officer of Media and Entertainment, as he joins NVIDIA to discuss new revenue opportunities and strategies for in the content economy, including predictive analytics and personalized recommendations to automated content curation, generation, and targeted advertising.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=142\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Content Credentials \u2013 New Requirements for Media Provenance Labels for Gen AI Content<\/strong><\/a>\u2014Hear from Andrew Jenks, Microsoft\u2019s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), and other industry leaders as they give an update on the C2PA\u2019s standards for maintaining media provenance labeling with the emergence of generative AI.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nab24.mapyourshow.com\/8_0\/sessions\/session-details.cfm?scheduleid=701\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Panels on New Challenges and Opportunities in Media<\/strong><\/a>\u2014Hear from Andrew Jenks, Microsoft\u2019s Director of Media Provenance and Executive Director of the Coalition for Content Provenance and Authenticity (C2PA), and other industry leaders as they discuss how broadcasters, service providers, and networking technology companies are creating and deploying advanced Core Networks to maximize the opportunities of NextGen (ATSC3) Broadcasting.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-s-commitment-to-the-media-and-entertainment-industry\">Microsoft&#8217;s commitment to the media and entertainment industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft enables media organizations to achieve more through a trusted and secure platform built to empower content creators and distributors, enhance the viewer experience, and reimagine monetization strategies. More information can be found on <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/media-entertainment\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft media and entertainment industry solutions<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The show serves as a powerful stage to witness firsthand the profound impact of AI on the industry. At Microsoft, we are bringing these elements to life across our platform and ecosystem. Attendees will see that we have moved beyond hype and are deploying this technology at scale powered by data and the Microsoft Cloud.<\/p>\n","protected":false},"author":11,"featured_media":11292,"template":"","categories":[1309],"tags":[1374,1464,1522,1466,1510,1663,1523],"content-type":[120],"job-function":[],"coauthors":[1520],"class_list":["post-3134","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-media-and-entertainment","tag-ai","tag-azure","tag-azure-openai-service","tag-copilot","tag-microsoft-fabric","tag-partners","tag-the-microsoft-cloud","content-type-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft at the 2024 NAB Show: Reimagining media with data and AI | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Microsoft empowers media organizations to achieve more through a trusted and secure platform supported by a comprehensive partner ecosystem. 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