{"id":3104,"date":"2024-02-08T08:00:00","date_gmt":"2024-02-08T16:00:00","guid":{"rendered":""},"modified":"2026-04-11T13:48:31","modified_gmt":"2026-04-11T20:48:31","slug":"unleashing-the-power-of-ai-and-unified-data-with-microsoft-cloud-for-retail-and-sitecore","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2024\/02\/08\/unleashing-the-power-of-ai-and-unified-data-with-microsoft-cloud-for-retail-and-sitecore\/","title":{"rendered":"Unleashing the power of AI and unified data with Microsoft Cloud for Retail and Sitecore"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As retailers know, executing a multi-channel, e-commerce strategy at scale can be a challenge. Retail organizations are increasingly expected to engage with customers through connected experiences at any and every touchpoint. <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/retail\/microsoft-cloud-for-retail\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Cloud for Retail<\/a> continues to innovate, adding new capabilities anchored in helping retailers get the most value from their data and prepare them for AI transformation. As part of Microsoft\u2019s commitment to support retailers in their digital transformation, we work closely with specialized partners to deliver solutions to meet the needs of customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sitecore, a leading provider of end-to-end composable digital experience software, is partnering with Microsoft to support retailers as they transform their business. The Sitecore OrderCloud connector (preview) is uniquely positioned as the first partner-developed commerce platform integration in Microsoft Fabric, which can help retailers speed up their ability to deliver AI-enabled digital experiences.<\/p>\n\n\n\n<div class=\"alignright wp-block-bloginabox-theme-kicker\" data-bi-an=\"Kicker Left\">\n\t<div class=\"kicker\">\n\t\t<h2 class=\"kicker__title\">\n\t\t\tMicrosoft Cloud for Retail unlocks a new level of productivity with AI\t\t<\/h2>\n\t\t<p class=\"kicker__content\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2024\/01\/11\/microsoft-cloud-for-retail-unlocks-a-new-level-of-productivity-with-ai\/\"\n\t\t\t\t\tclass=\"kicker__link\"\n\t\t\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\t\t\t\t>\n\t\t\t\t\t\tRead the blog\t\t\t\t\t\t\t\u2197<\/a>\n\t\t\t\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-bloginabox-theme-ump-embed wp-block-msx-ump-embed\" class=\"wp-block-bloginabox-theme-ump-embed\">\n\t<div class=\"wp-block-embed__wrapper\">\n\t\t<universal-media-player id=\"ump-69dff439cb76e\"><\/universal-media-player>\n\t\t<script type=\"module\">\n\t\t\tconst currentTheme =\n\t\t\t\tlocalStorage.getItem('blogInABoxCurrentTheme') ||\n\t\t\t\t(window.matchMedia('(prefers-color-scheme: dark)').matches ? 'dark' : 'light');\n\n\t\t\t\/\/ Modify player theme based on localStorage value.\n\t\t\tlet options = {\"autoplay\":false,\"hideControls\":null,\"language\":\"en-us\",\"loop\":false,\"partnerName\":\"cloud-blogs\",\"poster\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/image\\\/microsoftcorp\\\/rt-video-azure-372189?wid=1280\",\"title\":\"\",\"sources\":[{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/rt-video-azure-372189-0x1080-6439k\",\"type\":\"video\\\/mp4\",\"quality\":\"HQ\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/rt-video-azure-372189-0x720-3266k\",\"type\":\"video\\\/mp4\",\"quality\":\"HD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/rt-video-azure-372189-0x540-2160k\",\"type\":\"video\\\/mp4\",\"quality\":\"SD\"},{\"src\":\"https:\\\/\\\/cdn-dynmedia-1.microsoft.com\\\/is\\\/content\\\/microsoftcorp\\\/rt-video-azure-372189-0x360-958k\",\"type\":\"video\\\/mp4\",\"quality\":\"LO\"}],\"ccFiles\":[{\"url\":\"https:\\\/\\\/cm-edgetun.pages.dev\\\/en-us\\\/microsoft-cloud\\\/blog\\\/wp-json\\\/bloginabox\\\/v1\\\/get-captions?url=https%3A%2F%2Fcm-edgetun.pages.dev%2Fcontent%2Fdam%2Fmicrosoft%2Ffinal%2Fen-us%2Fmicrosoft-product-and-services%2Findustry%2Fvideos%2FRW1gtfp%2FRW1gtfp_cc_en-us.ttml\",\"locale\":\"en-us\",\"ccType\":\"TTML\"}]};\n\n\t\t\tif (currentTheme) {\n\t\t\t\toptions.playButtonTheme = currentTheme;\n\t\t\t}\n\n\t\t\tdocument.addEventListener('DOMContentLoaded', () => {\n\t\t\t\tump(\"ump-69dff439cb76e\", options);\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"unifying-data-for-actionable-ai-insights\">Unifying data for actionable AI insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For retailers to truly deliver personalized experiences through generative AI for their customers, the first step is to break data silos within their organizations and get a holistic understanding of their data estate. A unified data platform is the key to unlocking deeper insights and gives retailers the ability to drive more meaningful experiences for customers. Retailers can open the door to next-generation retail data solutions and more actionable insights with a unified data estate. Achieving data compatibility is also the first step to getting value from AI investments. With retail data solutions in Microsoft Fabric, we are giving customers a single place for all their data analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers can build an AI-ready data estate with retail data solutions in <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-fabric\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Fabric<\/a> by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Unifying retail data from disparate systems<\/strong>: Simplify retail data integration and use the same copy of data without needing to move it from its original source.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Creating new shopping experiences<\/strong>: Accelerate time to market with application templates purpose-built for the most common retail use cases and powered by AI.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Reimagining retail with next-generation AI<\/strong>: Use custom models to improve shopper recommendations, optimize product placement, store layout, and more.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Partners like Sitecore connect to and build on top of the platform to further help retailers overcome data incompatibility and unlock new capabilities in Microsoft Cloud for Retail. Sitecore offers an ecosystem of diverse solutions designed to enable retail customers to power commerce and orchestrate content intelligently. The Sitecore content-to-commerce portfolio is built on Microsoft Azure, using the cloud platform\u2019s ecosystem of scalable storage, automation, and application deployment across the globe. Sitecore&#8217;s OrderCloud connectivity in Microsoft Fabric gives customers instant access to AI-enabled commerce, as well as data and analytics tooling and more, to empower leaders to enhance and scale the delivery of these channel-less commerce experiences customers expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"unlocking-the-power-of-ai-to-enhance-digital-experiences\">Unlocking the power of AI to enhance digital experiences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/learn.microsoft.com\/en-us\/industry\/retail\/retail-data-solutions\/overview-sitecore-ordercloud\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore OrderCloud connector in Microsoft Fabric<\/a> helps retailers unify product, customer profile, and order data seamlessly across digital channels on a common industry data model\u2014making it easier to take advantage of AI-powered enhancements, analytics tooling, and commerce and business administration capabilities. This ultimately helps brands deliver the unified, channel-less experience that meets today\u2019s shopper expectations.<\/p>\n\n\n\n<div class=\"alignleft wp-block-bloginabox-theme-kicker\" data-bi-an=\"Kicker Left\">\n\t<div class=\"kicker\">\n\t\t<h2 class=\"kicker__title\">\n\t\t\tsitecore to unlock new capabilities within microsoft Cloud for Retail\t\t<\/h2>\n\t\t<p class=\"kicker__content\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.sitecore.com\/blog\/digital-transformation\/sitecore-ordercloud-unlocks-limitless-commerce-capabilities-within-microsoft-cloud-for-retail?utm_websource=products.ordercloud\"\n\t\t\t\t\tclass=\"kicker__link\"\n\t\t\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\t\t\t\t>\n\t\t\t\t\t\tRead the blog\t\t\t\t\t\t\t\u2197<\/a>\n\t\t\t\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow has-quote-default-font-size\">\n\n<p class=\"wp-block-paragraph\"><em>\u201cWe can\u2019t forget what AI stands for\u2014Artificial Intelligence.&nbsp;To effectively employ AI in your retail business, you need to equip AI with your customer data, product information, and business transactions to start. This is what Sitecore and Microsoft built together for retailers: Every customer, every product, every transaction, every channel and touchpoint\u2014all of your data available in Microsoft Fabric in real-time. This enables retailers to adopt AI at disruptive rates, delivering transactable, AI-powered experiences, such as shopper copilots or conversational commerce.\u201d<\/em>&nbsp;<\/p>\n\n<cite>Jake Hookom, Vice President of Product, Sitecore OrderCloud<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionally, commerce platforms only served foundational needs like launching a storefront, automating operations, and reducing friction. The focus has shifted, catering to customer demand for seamless, authentic shopping experiences that do more than just sell a product. Customers want personalized experiences that both assist and delight. Sitecore OrderCloud helps retailers use cloud-native and composable architecture that easily evolves, scales, and helps harness the power of application programming interfaces (APIs) to support a full tech stack. Adopting a channel-less approach for customer experience is crucial, and AI is indispensable for efficiently delivering interconnected, personalized digital experiences\u2014making it a strategic necessity for brand success. Together, Microsoft and Sitecore are dedicated to delivering AI-powered enhancements that will lead to:&nbsp;<\/p>\n\n\n\n<div class=\"alignright wp-block-bloginabox-theme-kicker\" data-bi-an=\"Kicker Left\">\n\t<div class=\"kicker\">\n\t\t<h2 class=\"kicker__title\">\n\t\t\tMicrosoft introduces new ai capabilities to help retailers\t\t<\/h2>\n\t\t<p class=\"kicker__content\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2024\/01\/11\/microsoft-introduces-new-capabilities-that-help-retailers-bring-ai-to-the-shopper-journey-and-enhance-store-associate-experiences\/\"\n\t\t\t\t\tclass=\"kicker__link\"\n\t\t\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\t\t\t\t>\n\t\t\t\t\t\tRead the blog\t\t\t\t\t\t\t\u2197<\/a>\n\t\t\t\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Improved consumer engagement<\/strong>: By automating asset creation for advertising and campaigns, innovating with smart, user-generated content, and managing brand presence and representation across channels.&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Intelligent marketing and store operations<\/strong>: By improving customer experience through more in-depth analysis of customer calls and complaints through automated summaries, and by enhancing employee experience by automating report generation and workforce scheduling for store managers.&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Streamlined back-office management<\/strong>: By improving response time and accuracy of internal communications, IT and HR helpdesk tickets, and procurement matters.&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Automated innovation<\/strong>: Automating everything from product descriptions to marketing emails, onboarding training, and enablement of employees.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"discover-retail-solutions\">Discover retail solutions&nbsp;<\/h2>\n\n\n\n<div class=\"alignleft wp-block-bloginabox-theme-kicker\" data-bi-an=\"Kicker Left\">\n\t<div class=\"kicker\">\n\t\t<h2 class=\"kicker__title\">\n\t\t\tSitecore ordercloud connector\t\t<\/h2>\n\t\t<p class=\"kicker__content\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/learn.microsoft.com\/en-us\/industry\/retail\/retail-data-solutions\/overview-sitecore-ordercloud\"\n\t\t\t\t\tclass=\"kicker__link\"\n\t\t\t\t\ttarget=\"_blank\" rel=\"noopener noreferrer\"\t\t\t\t>\n\t\t\t\t\t\tRead the overview\t\t\t\t\t\t\t\u2197<\/a>\n\t\t\t\t\t<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Learn more about <a href=\"https:\/\/www.sitecore.com\/products\/ordercloud\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore OrderCloud<\/a> connector today.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">If you are a partner and would like to start working with <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/retail\/microsoft-cloud-for-retail\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Cloud for Retail<\/a>, please <a href=\"https:\/\/aka.ms\/rdsgp\" target=\"_blank\" rel=\"noreferrer noopener\">fill out this form<\/a> for more information.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"alignwide is-style-inline wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t\n\n<h2 class=\"wp-block-heading\" id=\"microsoft-cloud-for-retail\">Microsoft Cloud for Retail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Connect your customers, your people, and your data<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-full-width-on-mobile\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/retail\/microsoft-cloud-for-retail\">Discover capabilities<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2024\/01\/Industry-Clouds-social.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With retail data solutions in Microsoft Fabric, we are giving customers a single place for all their data analytics. Providing a platform for partners such as Sitecore to connect and build on, helping retailers overcome data incompatibility, and unlock new capabilities in Microsoft Cloud for Retail.<\/p>\n","protected":false},"author":11,"featured_media":11113,"template":"","categories":[150],"tags":[1374,1464,1466,1465,1663],"content-type":[118],"job-function":[],"coauthors":[167],"class_list":["post-3104","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-retail-and-consumer-goods","tag-ai","tag-azure","tag-copilot","tag-microsoft-industry-clouds","tag-partners","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft and Sitecore: Unleashing the power of AI and unified data | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Microsoft Cloud for Retail continues to innovate, adding new capabilities to help 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