{"id":3087,"date":"2023-12-11T08:00:00","date_gmt":"2023-12-11T16:00:00","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/innovation\/blog\/ms-industry\/join-microsoft-at-nrf-2024-and-power-your-ai-transformation\/"},"modified":"2026-04-11T13:48:36","modified_gmt":"2026-04-11T20:48:36","slug":"join-microsoft-at-nrf-2024-and-power-your-ai-transformation","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2023\/12\/11\/join-microsoft-at-nrf-2024-and-power-your-ai-transformation\/","title":{"rendered":"Join Microsoft at NRF 2024 and power your AI transformation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Innovations in technology like AI and generative AI&nbsp;bring an unparalleled opportunity to transform the way we live, play, and conduct business. Microsoft has focused on leading in the era of AI and will be showcasing at the National Retail Federation\u2019s (NRF&#8217;s) annual Big Show in New York City, New York, how &#8220;Retail unlocked&#8221; through AI can unlock the value of your data, unlock new shopping experiences, unlock supply chain optimization, and unlock your store associates\u2019 potential. And ultimately,&nbsp;unlock productivity and growth across your entire retail business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I invite you to join Microsoft&nbsp;at <a href=\"https:\/\/nrfbigshow.nrf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">NRF 2024<\/a> to experience the next generation of AI and gain insights on how it\u2019s already transforming retail\u2014and learn about strategies you can use to embrace this wave of innovation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/retail\/microsoft-cloud-for-retail\"><img decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2023\/12\/NRF-blog.jpg\" alt=\"a person holding a sign\" class=\"wp-image-113287\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"connect-with-microsoft-at-nrf\">Connect with Microsoft at NRF<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways you can connect with us in-person at NRF. We look forward to seeing you!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><strong>Visit our booth on level three at #4503<\/strong>.<strong><br><\/strong>Conveniently located at the main entrance of the Exhibition Hall, immerse yourself in 29 innovative demos and experiences, meet and collaborate with Microsoft experts and our industry-leading partners on how you can leverage cutting-edge AI retail solutions.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Join us for our welcome reception<\/strong>.<strong><br><\/strong>Welcome Reception on Sunday, January 12, 2024: Celebrate with our featured retailers and partners with an opportunity to connect over food, drinks, and networking, <a href=\"https:\/\/microsoft.eplannerpro.com\/nrf2024\/boothreception\" target=\"_blank\" rel=\"noreferrer noopener\">register now<\/a>.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><strong>Schedule a one-on-one meeting<\/strong>.<strong><br><\/strong>Let your account representative know if you would like to schedule some time to meet with our product experts and Microsoft leadership, who are available to strategize and answer all your questions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"big-ideas-sessions\">Big ideas sessions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re very excited to be hosting three sessions this year. We hope you stop by to hear the latest from Microsoft executives, and their featured panel guests. Mark the sessions on your schedule:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nrfbigshow.nrf.com\/session\/ai-powered-personalized-shopping-experiences-conversational-commerce-customer-service\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Unlocked: Achieve more with Microsoft<\/a>: Hosted by Shelley Bransten, Corporate Vice President, Global Retail, Consuer Goods and Gaming Industries on Sunday, January 14,&nbsp;2024,&nbsp;from 1:00 to 1:30 PM EST. Join this interactive session to hear about one retailer\u2019s AI journey to date. Hosted by Microsoft\u2019s Corporate Vice President, Retail, Consumer Goods and Gaming Industries, Shelley Bransten, you\u2019ll also learn about new AI-focused findings from Futurum Research and all new AI capabilities in Microsoft Cloud for Retail that will help power your AI transformation.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nrfbigshow.nrf.com\/session\/expanding-retail-horizons-generative-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Unlocking true customer-centricity: optimizing touchpoints across the shopper journey with AI<\/a>: Hosted by Kathleen Mitford, Corporate Vice President, Global Industry Marketing on Monday, January 15,&nbsp;2024,&nbsp;from 11:45 to 12:15 PM EST. Generative AI and large language models have captured the&nbsp;attention of executives across industries. While the technology\u2019s&nbsp;use cases seem endless, smart retailers and brands must identify&nbsp;and prioritize the applications of generative AI that will be most&nbsp;valuable to their organization and partner with organizations&nbsp;who will treat their data with the highest privacy standards. Join&nbsp;us to hear how Microsoft is helping organizations large and small&nbsp;maximize their generative AI opportunities safely and&nbsp;responsibly.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nrfbigshow.nrf.com\/session\/how-better-data-helping-retailers-run-leaner-smarter-stores\" target=\"_blank\" rel=\"noreferrer noopener\">Unify your data to unlock AI opportunities<\/a>: Hosted by Satish Thomas, Corporate Vice President, Microsoft Industry Clouds on Tuesday, January 16,&nbsp;2024,&nbsp;from 1:00 to 1:45 PM EST. Retailers are swimming in data every day. Even with&nbsp;sophisticated legacy technologies and cutting-edge&nbsp;data science,&nbsp;the majority of&nbsp;that data goes uncollected.&nbsp;Insights stay hidden\u2014often in plain sight. But that\u2019s&nbsp;starting to change. AI tools are enabling retailers to&nbsp;understand their customers, merchandising, supply&nbsp;chains, operations, and workforces better than ever&nbsp;before. Join us to hear about the myriad&nbsp;insights that retailers are drawing from newfound and&nbsp;increasingly precise data sources to run leaner, smarter&nbsp;stores.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"showcasing-transformation-with-our-partners\">Showcasing transformation with our partners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s shine a special spotlight on our partners and their collaboration with Microsoft at NRF. The remarkable speed at which our partners have incorporated generative AI, utilizing <a href=\"https:\/\/adoption.microsoft.com\/en-us\/copilot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft 365 Copilot<\/a> and <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-services\/openai-service\" target=\"_blank\" rel=\"noreferrer noopener\">Azure OpenAI Service<\/a>, is reshaping the retail landscape. Witness their impressive transformations and explore live demonstrations at our booth. Dive into the innovative solutions presented by partners who are seamlessly integrating <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/retail\/microsoft-cloud-for-retail\">Microsoft Cloud for Retail<\/a>. Join us for engaging demo by 1M Robotics, showcasing autonomous robotics designed to enhance omnichannel, frictionless retail experiences. Along with Adobe, Accenture | Avanade, AiFi, Blue Yonder, and Sitecore, all harnessing the power of the Microsoft platform. Our ongoing collaboration with Sony highlights our commitment to a dynamic ecosystem, where we closely collaborate with partners to envision and bring to life the future solutions that retailers will rely on. And we are excited to welcome the new global payment partnership with Nuve, to deliver leading payment experiences for customers of its products, solutions, and services across many of its key markets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A big shout-out to all the partners featured in our booth at NRF:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/1mroboticsltd1672408865812.1mrobotics?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">1M Robotics<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/marketplace\/consulting-services\/avanadeinc.avande_ai_retail_appsource\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture | Avanade<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/adobe.adobe_experience_manager_saas?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/azuremarketplace.microsoft.com\/en-us\/marketplace\/apps\/aifiinc1650652949208.autonomous-shopping?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">AiFi<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/jdasoftware-global.by_supply_chain_planning_operations_saas?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Blue Yonder<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/dynamics-365-for-operations\/capgemini-group.capgemini_re-tailored?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/SaaS\/coolerscreensinc.coolers_screens\" target=\"_blank\" rel=\"noreferrer noopener\">Cooler Screens<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/epam-2436412.epam_genomics_cloud_pipeline?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">EPAM<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/fractal.fractal_aide?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Fractal<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/fashable1634226834703.fashable_platform?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">FASHABLE<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/nielsen.nielsen_connect?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen IQ<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/ses-imagotag.studiosesswweud1?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">SES-imagotag<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/appsource.microsoft.com\/en-US\/product\/web-apps\/sitecore.contenthub?tab=Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Sitecore<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/azuremarketplace.microsoft.com\/en-us\/marketplace\/consulting-services\/tataconsultancyservicesltd-azure.tcs_dais_for_generative_ai_enterprise_adoption?page=1&amp;search=tcs\" target=\"_blank\" rel=\"noreferrer noopener\">Tata Consultancy Services (TCS)<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"to-nrf-and-beyond\">To NRF and beyond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s NRF theme is \u201cMake it Matter,\u201d and we are eager to support what matters to retailers by bringing unique value, productivity, and growth to their business. We\u2019re excited about what we\u2019re accomplishing with our partners and customers in the retail world. Our team has been preparing for months to provide you the best, most informative experience possible at NRF. If you are not able to attend, our sessions will be available on-demand to registrants, and you can get in touch with a Microsoft representative at any time for more information on the ways Microsoft can help your retail business achieve more with insightful, intuitive AI tools.<\/p>\n\n\n\n<div class=\"alignwide is-style-inline wp-block-bloginabox-theme-promotional\">\n\t\n<div class=\"promotional promotional--has-media promotional--media-right\">\n\t<div class=\"promotional__wrapper\">\n\t\t<div class=\"promotional__content-wrapper\">\n\t\t\t<div class=\"promotional__content\">\n\t\t\t\t\n\n<h2 class=\"wp-block-heading\" id=\"nrf-2024\">NRF 2024 <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Join more than 6,200 brands for three days of learning, collaboration, and discovery<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-full-width-on-mobile\"><a data-bi-an=\"Global CTA\" data-bi-ct=\"cta link\" data-bi-id=\"cta-block\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/nrfbigshow.nrf.com\/\">Discover more<\/a><\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"promotional__media-wrapper\">\n\t\t\t\t<div class=\"promotional__media\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2022\/03\/CLO22_Retail_006_.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn-more\">Learn more<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/retail\/microsoft-cloud-for-retail\">Microsoft Cloud for Retail<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/consumer-goods\/2023\/08\/14\/generative-ai-will-revolutionize-revenue-growth-management\/\">Generative AI will revolutionize revenue growth management<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2023\/10\/23\/from-discussion-to-deployment-4-key-lessons-in-generative-ai\/\">From discussion to deployment: 4 key lessons in generative AI<\/a><\/li>\n\n\n\n<li class=\"wp-block-list-item\"><a href=\"https:\/\/nrfbigshow.nrf.com\/agenda\" target=\"_blank\" rel=\"noreferrer noopener\">NRF overview<\/a>, <a href=\"https:\/\/nrfbigshow.nrf.com\/agenda\" target=\"_blank\" rel=\"noreferrer noopener\">NRF full agenda<\/a>, and <a href=\"https:\/\/nrfbigshow.nrf.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">NRF registration<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Join Microsoft\u00a0at NRF 2024 to experience the next generation of AI and gain insights on how it\u2019s already transforming retail\u2014and learn about strategies you can use to embrace this wave of innovation.<\/p>\n","protected":false},"author":11,"featured_media":10989,"template":"","categories":[150],"tags":[1374,1464,1466,1465,1663],"content-type":[120],"job-function":[],"coauthors":[166],"class_list":["post-3087","ms-industry","type-ms-industry","status-publish","has-post-thumbnail","hentry","category-retail-and-consumer-goods","tag-ai","tag-azure","tag-copilot","tag-microsoft-industry-clouds","tag-partners","content-type-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Join Microsoft at NRF 2024 and power your AI transformation | The Microsoft Cloud Blog<\/title>\n<meta name=\"description\" content=\"Microsoft has focused on leading in the era of AI and will be showcasing at NRF 2024 how retail unlocked through AI can unlock the 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