{"id":3071,"date":"2023-10-17T09:00:00","date_gmt":"2023-10-17T16:00:00","guid":{"rendered":""},"modified":"2026-04-09T08:57:36","modified_gmt":"2026-04-09T15:57:36","slug":"grocery-in-the-era-of-ai-takeaways-from-groceryshop-2023","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/retail-and-consumer-goods\/2023\/10\/17\/grocery-in-the-era-of-ai-takeaways-from-groceryshop-2023\/","title":{"rendered":"Grocery in the era of AI: Takeaways from GroceryShop 2023"},"content":{"rendered":"\n

Thank you to everyone who joined us at GroceryShop 2023 in Las Vegas, Nevada. We were thrilled to be part of the biggest grocery industry event of the year, bringing together over 4,000 stakeholders from across the grocery and consumer goods worlds. At this year\u2019s event, we shone a bright light on the current state (and the potential) of generative AI, key topics for organizations to consider as they approach AI transformation, and what Microsoft is doing to ensure our technology future<\/a> remains bright through responsible AI practices. Across multiple aspects of the event, we focused on answering practical questions on topics like AI prioritization and workforce readiness, as well as blue sky opportunities for customers embarking on or considering AI transformation.  <\/a><\/p>\n\n\n\n

GroceryShop keynote session<\/strong>\u2014Satish Thomas, Corporate Vice President Microsoft Industry Clouds, headlined a keynote panel, Generative AI Tools for Grocery & CPG<\/em>, in which he highlighted some of the many ways customers are leveraging Microsoft generative AI today to run smarter stores and supply chains while deepening their customer engagements through personalization. The session opened with insights on how retailers and brands can identify and prioritize applications of generative AI that will provide the most business value to their organizations, and the importance of choosing technology partners who will ensure compliance with the highest data privacy standards. The panel conversation that followed featured founders and executives of startups Omneky, Viable, and see6 discussing how AI can power more efficient marketing, drive better shopper engagement, and deliver better experiences for shoppers.<\/p>\n\n\n\n

\"Satish<\/figure>\n\n\n\n

Microsoft Innovation Forum luncheon: Generative AI and the future of grocery<\/h2>\n\n\n\n

On Wednesday, September 20, 2023, the Microsoft Cloud for Retail team staged an exclusive thought leadership luncheon at the House of Blues atop the Mandalay Bay Resort for select senior business development managers (BDMs) from key grocery and consumer goods brands. The event featured an educational session delivered by Mandy Lin, Senior Director, Product Marketing for Retail, Consumer Goods, Manufacturing, and Mobility Industries, in conversation with master-of-ceremonies Vic Miles. Mandy offered customers a frank and intimate look at the state of generative AI\u2014broadly and in the grocery sector specifically. She then took customers through some of the ways brands are seeing impact from AI implementations today, as well as key considerations they should be making as they roadmap their own AI transformations. The session ended with a discussion of the Microsoft commitment to responsible AI<\/a>.<\/p>\n\n\n\n

Next, Vic was joined by Rasmus Hylteg\u00e5rd, Senior Director and Global Data and AI CoE Lead at Accenture-Avanade, for a lively fireside chat discussion about AI transformation from the perspective of an experienced global systems integrator (GSI). Audience members studiously absorbed Rasmus\u2019s wisdom on, among other topics:<\/p>\n\n\n\n