{"id":3014,"date":"2023-04-12T08:10:00","date_gmt":"2023-04-12T15:10:00","guid":{"rendered":""},"modified":"2026-04-09T08:56:52","modified_gmt":"2026-04-09T15:56:52","slug":"latest-microsoft-cloud-for-healthcare-capabilities-optimize-payor-provider-productivity","status":"publish","type":"ms-industry","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-cloud\/blog\/healthcare\/2023\/04\/12\/latest-microsoft-cloud-for-healthcare-capabilities-optimize-payor-provider-productivity\/","title":{"rendered":"Latest Microsoft Cloud for Healthcare capabilities optimize payor, provider productivity"},"content":{"rendered":"\n

The evolving landscape of healthcare continues to bring opportunities to provide quality care while addressing the challenges to resources. Providers and payors alike understand the complexities of managing vast amounts of data across multiple sources, changing expectations from patients, and the need for security and compliance. Microsoft Cloud for Healthcare<\/a> is designed to help organizations identify and gather insights to improve decisions across the continuum of care. Leveraging the complete power of the Microsoft Cloud, as well as leading AI and machine learning models, Microsoft Cloud for Healthcare capabilities help health organizations make better decisions, gain new insights, optimize resources, and drive improved care experience and outcomes. As highlighted in the news announced today,<\/a> at HIMSS 2023 we are showcasing our latest release that introduces capabilities to help payors optimize productivity, while improving on solutions for patient outreach and Care Management.<\/p>\n\n\n\n

Introducing Unified member view for payors <\/h2>\n\n\n\n

In this release, we continue to expand our investment across a new vertical with Unified member view (preview)<\/a>, our first solution for health payors.<\/em> Similar to Unified patient view<\/a>, Unified member view provides a single place to aggregate access and utilize different types of data instead of toggling between multiple screens and systems. Using Microsoft Power Apps<\/a>, Unified member view enables payors to view complete records that combine data from various sources throughout the healthcare system.   <\/p>\n\n\n\n

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Figure 1: All member data in a single view including, demographics, claims, active conditions and clinical details.<\/em><\/figcaption><\/figure>\n\n\n\n

Built on a common data model derived from Fast Healthcare Interoperability Resources (FHIR) that make it easier for payors to securely exchange data with their providers and other FHIR-supported systems. Unified member view is a highly customizable and extendable solution that enables customers and partners to create innovative solutions targeting different payor scenarios.  <\/p>\n\n\n\n

Using Unified member view, users can access all the aspects of member data and health insights in one solution in a single view. As part of a seamless experience, users can view information from various sources, including claims and lab reports. Member events such as admissions, discharge, and appointment history can also be visualized. Actionable information, such as gaps in care, suggested next best actions, and pending immunizations, can be computed in custom services and surfaced in this solution. Using this, data health organizations can derive insights to drive better member engagement, coordinate care, and manage population health. Unified member view is designed to help payors proactively reduce costs while also managing care.<\/p>\n\n\n\n

Empowering Patient journeys <\/h2>\n\n\n\n

Improving patient experience and satisfaction begins with understanding the patient journey. The series of experiences and interactions that a patient has with a healthcare organization\u2014from initial contact to post-treatment follow-up\u2014makes up the patient journey. By identifying various touchpoints, health organizations can pinpoint areas for improvement and ensure that patients have a seamless experience at every stage of their journey. By understanding the patient journey, healthcare organizations can optimize their services and tailor their efforts to attract and retain patients and members. <\/p>\n\n\n\n

Patient outreach is a patient campaign management application that helps organize and automate marketing and outreach to patients. Extending the customer journey orchestration engine from\u202fMicrosoft Dynamics 365 Marketing<\/a> to support diverse users, the Patient outreach application enables health organizations to engage patients in patient care decisions with personalized patient engagement solutions. Updates to Patient outreach include the addition of the\u202fPatient journey (preview)<\/a>\u2014empowering health organizations\u202fto effectively map and analyze Patient journeys. <\/p>\n\n\n\n

Optimizing each touchpoint in a patient\u2019s experience can help providers improve patient satisfaction, retention, and loyalty, while payors can address efficiencies and the return on investment of their health plans. This application enables health organizations to orchestrate trigger-based workflows across patient touchpoints to automate repetitive tasks and allow patients to get personalized care faster. We see this as an opportunity not only to improve communication with the patient but to make it more efficient for healthcare workers.  <\/p>\n\n\n\n

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