{"id":59550,"date":"2021-08-24T12:24:51","date_gmt":"2021-08-24T19:24:51","guid":{"rendered":""},"modified":"2022-04-11T13:39:39","modified_gmt":"2022-04-11T20:39:39","slug":"3-strategies-every-smb-cfo-can-implement-to-create-value","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/business-transformation\/2021\/08\/24\/3-strategies-every-smb-cfo-can-implement-to-create-value\/","title":{"rendered":"3 strategies every SMB CFO can implement to create value"},"content":{"rendered":"

\"VictorThe challenges of the past year have reinforced the importance\u00a0for\u00a0CFOs and other finance leaders of\u00a0small and medium-sized businesses (SMB) to\u00a0balance\u00a0business execution\u00a0in the present while investing in capabilities for the future.\u00a0Historically,\u00a0finance\u00a0has\u00a0focused on strategies that protect value.\u00a0Since CFOs and other finance leaders often sit at the center of\u00a0the decision-making conversations, these individuals\u00a0are in a unique position to\u00a0create\u00a0business value and spur growth.\u00a0<\/span>\u00a0<\/span><\/p>\n

SMB finance leaders wear many hats. They often assume the responsibility of other key operating areas and\u00a0continually assess\u00a0risks and opportunities\u00a0for the business. When\u00a0identifying opportunities to drive growth,\u00a0finance leaders\u00a0must\u00a0think through the answers to these two questions:\u00a0<\/span>\u00a0<\/span><\/p>\n

    \n
  1. What can I do to create value?\u00a0<\/span>\u00a0<\/span><\/li>\n
  2. How can I influence decisions\u00a0to foster\u00a0a resilient and diverse organization?\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    Additional insights about how finance leaders can drive impact are captured in our latest\u202f<\/span>Leading Through Change in Finance<\/span><\/i><\/a>\u202fe-book.<\/span>\u00a0<\/span><\/p>\n

    When speaking\u00a0recently\u00a0with our SMB customers, many have shared their focus\u00a0on\u00a0maintaining remote work, cash flow, and staying connected in a secure way.\u00a0Business continuity in a \u201cwork from home\u201d model has been\u00a0crucial.\u00a0Many of them have been so focused on protecting\u00a0the business\u00a0that they have\u00a0not\u00a0thought about\u00a0helping their companies invest in the future.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Here are three strategies\u00a0that can help finance leaders adapt to a changing business environment, improve efficiency, and\u00a0create capacity:\u00a0<\/span>\u00a0<\/span><\/p>\n

      \n
    1. Resource allocation matters now more than ever.<\/span><\/b>\u00a0As market trends and customer behavior continue to shift rapidly,\u00a0finance\u00a0can\u00a0re-direct\u00a0existing\u00a0resources for optimal impact.\u00a0<\/span>Welcoming change with an open mindset enables you to see the opportunities as they arise and gives you the ability to decisively chart your path.\u00a0<\/span>\u00a0<\/span><\/li>\n
    2. Leveraging technology to advance digital transformation.\u00a0<\/span><\/b>Technology can\u00a0help\u00a0your business thrive in any environment.<\/span>\u00a0<\/span><\/b>Implementing solutions that align with your business and organizational goals enables your team to turn financial data into insights that drive innovation.<\/span><\/li>\n
    3. The\u00a0<\/span><\/b>right<\/span><\/b>\u00a0partnerships are key.\u00a0<\/span><\/b>Developing strategic business partnerships that provide your organization with access to deep skills and knowledge can fuel growth and enable your company to focus on its core areas of expertise. <\/span>\u00a0<\/span><\/li>\n<\/ol>\n

      A few weeks ago,\u00a0we sat down to talk\u00a0in-person\u00a0about\u00a0the\u00a0role of\u00a0CFOs and finance leaders have in SMBs today and how they can\u00a0create value for their organizations. Here are some highlights from that conversation:<\/span>\u00a0<\/span><\/p>\n