{"id":36639,"date":"2019-09-16T13:31:23","date_gmt":"2019-09-16T13:31:23","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/?p=36639"},"modified":"2019-11-18T08:32:48","modified_gmt":"2019-11-18T16:32:48","slug":"transforming-the-sales-side-of-marketing-learning-from-leaders-episode-7","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/09\/16\/transforming-the-sales-side-of-marketing-learning-from-leaders-episode-7\/","title":{"rendered":"Transforming the sales side of marketing, Learning from Leaders, Episode 7"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Video Player\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/videoplayer\/embed\/RE3KuKE\" class=\"c-video\" frameborder=\"0\" width=\"960\" height=\"540\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p><span data-contrast=\"none\">When it comes to compelling digital marketing, it\u2019s not enough anymore to just have a thought-provoking ad. That ad\u00a0<\/span><span data-contrast=\"none\">has to<\/span><span data-contrast=\"none\">\u00a0spark something in the minds of the target audience, or the \u201cmembers,\u201d as Jia Hyun calls them. Hyun is head of LinkedIn\u2019s Marketing Solutions for North America, working on the sales side of marketing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In Episode 7 of Microsoft\u2019s thought leadership video series <\/span><i><span data-contrast=\"none\">Learning from Leaders<\/span><\/i><span data-contrast=\"none\">, host Katie Martell chats with Hyun about how LinkedIn\u2019s platform is like a cocktail party, with the role of brands being that of host. LinkedIn sees its job as offering up great conversations to the people\u2014LinkedIn\u2019s members\u2014at the party. The platform\u2019s role is to make sure the brands have a strong sense of what\u2019s resonating with the members, keeping them engaged and helping them keep the conversation going. Learn more about this and the qualities Hyun says make a fantastic salesperson in this episode.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Visit aka.ms\/<\/span><span data-contrast=\"auto\">microsoftinmarketing<\/span><span data-contrast=\"auto\">\u00a0to learn more about modern marketing at Microsoft.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h5><i><span data-contrast=\"auto\">Learning\u00a0<\/span><\/i><i><span data-contrast=\"auto\">From<\/span><\/i><i><span data-contrast=\"auto\"> Leaders is a Microsoft thought leadership series of in-depth conversations with executives at firms who are facing the challenges of the digital age head-on. Each episode features insight from leaders whose clear vision of the future is guiding them to a path of embracing change, made possible by a mindset of continual learning.<\/span><\/i><\/h5>\n<p><!-- start podcast banner --><\/p>\n<div style=\"padding: 20px 0px\">\n<div style=\"border: 2px solid #0078d4;width: 100%;max-width: 600px\">\n<table style=\"border-color: #ffffff !important\" role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr style=\"border-bottom: 1px solid #ffffff !important\">\n<td style=\"vertical-align: middle;padding: 0 20px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/wp-content\/uploads\/sites\/28\/2019\/09\/podcast_banner_microphone_icon_180x180.png\" alt=\"Microphone icon.\" width=\"90\" height=\"90\" border=\"0\" \/><\/td>\n<td style=\"vertical-align: middle\">\n<h3>Listen to all episodes of the <em><strong>Learning\u00a0from\u00a0Leaders<\/strong><\/em>\u00a0podcast:<\/h3>\n<p><a style=\"color: #0078d4;text-decoration: underline\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/microsoft-in-business-podcast\/id1464765450\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a> | <a style=\"color: #0078d4;text-decoration: underline\" href=\"https:\/\/overcast.fm\/itunes1464765450\/microsoft-in-business-podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Overcast<\/a> | <a style=\"color: #0078d4;text-decoration: underline\" href=\"https:\/\/soundcloud.com\/user-527783513\" target=\"_blank\" rel=\"noopener noreferrer\">Soundcloud<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to compelling digital marketing, it\u2019s not enough anymore to just have a thought-provoking ad. That ad\u00a0has to\u00a0spark something in the minds of the target audience, or the \u201cmembers,\u201d as Jia Hyun calls them. Hyun is head of LinkedIn\u2019s Marketing Solutions for North America, working on the sales side of marketing.<\/p>\n","protected":false},"author":182,"featured_media":36645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1536],"post_tag":[],"content-type":[1079],"coauthors":[582],"class_list":["post-36639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-transformation","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transforming the sales side of marketing, Learning from Leaders, Episode 7 - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/business-transformation\/2019\/09\/16\/transforming-the-sales-side-of-marketing-learning-from-leaders-episode-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforming the sales side of marketing, Learning from Leaders, Episode 7 - Microsoft in Business Blogs\" \/>\n<meta property=\"og:description\" content=\"When it comes to compelling digital marketing, it\u2019s not enough anymore to just have a thought-provoking ad. 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