{"id":2999,"date":"2018-02-12T12:24:54","date_gmt":"2018-02-12T20:24:54","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/uncategorized\/top-inmail-tips-to-help-you-break-through-the-inbox\/"},"modified":"2019-10-16T02:22:30","modified_gmt":"2019-10-16T02:22:30","slug":"top-inmail-tips-to-help-you-break-through-the-inbox","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/business-transformation\/2018\/02\/12\/top-inmail-tips-to-help-you-break-through-the-inbox\/","title":{"rendered":"Top InMail tips to help you break through the inbox"},"content":{"rendered":"<p>If you hadn\u2019t noticed yet, we\u2019re very excited about the tools and resources packed into <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/sales-navigator\">LinkedIn Sales Navigator<\/a>. Recently, we\u2019ve been exploring the different tools within this social selling toolkit and discovering how they can help modern sellers transform the way they identify and engage their customers. Led by Xiaoou Olivia Wang, Microsoft\u2019s Social Selling Lead, we\u2019ve scoured the details of <a href=\"https:\/\/enterprise.microsoft.com\/en-us\/articles\/blog\/microsoft-in-business\/making-the-most-of-your-social-selling-index-ssi\/\">LinkedIn\u2019s Social Selling Index<\/a>, pinned down how to make the most of <a href=\"https:\/\/enterprise.microsoft.com\/en-us\/articles\/blog\/microsoft-in-business\/develop-proactive-customer-engagement-with-pointdrive\/\">PointDrive<\/a>, and leaned into Lead Builder and Team Link, and today we\u2019ll unpack the last piece of LinkedIn\u2019s social selling toolkit, InMail, along with a few tips to help you make first contact with your next big lead.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-j-giTmQ7ng\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n Likely the most familiar of the tools within Sales Navigator, LinkedIn InMail is your direct line of contact to new leads. Hopefully, by now you\u2019ve identified your potential lead with Lead Builder and used Team Link to find a colleague who can set up an introduction; now you\u2019re ready to reach out to your new contact. Traditionally, messages on LinkedIn require an initial connection &#8211; you send them an invitation to connect and they have to accept &#8211; but InMail bypasses that requirement and allows you to reach out to anyone, anywhere, at any time. This way, you\u2019re not caught in the waiting game while your lead ponders your invitation. Designed to create and sustain relationships across LinkedIn\u2019s vast network, InMail even provides you with a list of ice breakers for making that valuable first impression with your new lead. From mutual connections, and familiar locations, to shared interests and histories, InMail cross-examines both parties\u2019 profiles to help identify common ground and get the conversation rolling.<\/p>\n<p>To add to InMail\u2019s built in intelligence, we\u2019ve put together three tips for making sure your message is well received.<\/p>\n<ol>\n<li><strong>Be brief<\/strong><br \/>\n It\u2019s no secret that everyone\u2019s busy. With any InMail, your initial strategy should be to say what you need as simply as possible. Be concise, utilize bullet points to call out your key details, and once you\u2019ve stated your case, thank the reader for their time.<\/li>\n<li><strong>Be valuable<\/strong><br \/>\n The best InMails demonstrate an understanding of the person you\u2019re reaching out to. Show that you recognize one of your lead\u2019s major pain points: costs are rising, technology is changing, etc. \u2014 and offer a solution to that problem: \u201cI can save you 15% on your infrastructure costs.\u201d This not only demonstrates that you\u2019ve researched the lead\u2019s industry, but immediately shows the reader why they should care about your message.<\/li>\n<li><strong>Be clear<\/strong><br \/>\n Make your objectives known. In our experience, the highest performing InMails feature a clear call to action. If you want to set up a call, ask for a call. If you want them to click on a demo link, ask them to click on the demo link. If you want them to message you back, state that you look forward to their reply. Know your goals and express them clearly.<\/li>\n<\/ol>\n<p>The InMail feature within LinkedIn Sales Navigator is an excellent resource for transforming potential leads into long-term customers. Once you\u2019ve made that initial contact, don\u2019t be afraid to share a link to a PointDrive you put together, or set up a call to further explore your opportunities. Together with tools like Team Link and Lead Builder, InMail offers you and your colleagues an excellent resource for developing your social selling skills. To learn more about social selling, visit our intro blog, <a href=\"https:\/\/enterprise.microsoft.com\/en-us\/articles\/blog\/microsoft-in-business\/unpack-social-selling-how-to-avoid-the-common-mistakes\/\">Unpack social selling: how to avoid the common mistakes<\/a> and don\u2019t forget to register for LinkedIn Sales Navigator today.<\/p>\n<p><a href=\"http:\/\/aka.ms\/LearnSocialSelling\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-479549\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2018\/01\/PointDriveMiBBlog_CTA_r1_v1.jpg\" alt=\"\" width=\"760\" height=\"560\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the tools in this social selling toolkit and discovering how they can help modern sellers transform the way they identify and engage their customers.<\/p>\n","protected":false},"author":84,"featured_media":10830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1536],"post_tag":[],"content-type":[261],"coauthors":[790],"class_list":["post-2999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-transformation","content-type-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top InMail tips to help you break through the inbox - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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