{"id":2617,"date":"2017-07-13T09:25:00","date_gmt":"2017-07-13T16:25:00","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/uncategorized\/how-peterson-builds-a-smarter-wood-chipper-with-azure-iot\/"},"modified":"2019-10-16T02:21:55","modified_gmt":"2019-10-16T02:21:55","slug":"how-peterson-builds-a-smarter-wood-chipper-with-azure-iot","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/customer-experience\/2017\/07\/13\/how-peterson-builds-a-smarter-wood-chipper-with-azure-iot\/","title":{"rendered":"How Peterson builds a smarter wood chipper with Azure IOT"},"content":{"rendered":"<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"middle\"><a href=\"https:\/\/enterprise.microsoft.com\/en-us\/blog\/microsoft-in-business\/real-stories-of-digital-transformation-find-your-inspiration-imagine-the-possible\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/01\/mag_icon_right_0078d7_40x39.png\" width=\"40\" height=\"39\" \/><\/a><\/td>\n<td valign=\"middle\"><a href=\"https:\/\/enterprise.microsoft.com\/en-us\/blog\/microsoft-in-business\/real-stories-of-digital-transformation-find-your-inspiration-imagine-the-possible\/\"><span>Focus on: Empower Employees, Optimize Operations, Engage Customers, Transform Products<br \/>\n <\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Forestry is an industry as old as time. Like any field, it has evolved as new technologies and tools have been developed. From axes to chainsaws, and on to massive industrial harvesters, lumberjacks (and jills) have benefited directly from every new age of innovation. But with those new developments come new responsibilities. Axes need sharpening, chainsaws require oiling, and heavy machines must be monitored and maintained for optimum performance. As these professionals move further and further into the woods, the consequences of a snapped belt or blown piston become greater and greater. A poorly timed breakdown doesn\u2019t just take the machine down, it can bring the entire operation to a grinding halt.<\/p>\n<p>In 1981, Peterson was founded to fill a demand for more efficient forestry machines. Since then, the company has found its niche identifying industry needs and creating equipment to fill that market gap. As massive changes in technology, from the internet to big data and IoT, continue to shape the forestry industry, Peterson\u2019s Remote Monitoring IoT Manager, Matt Prenevost, and his team have adapted their service model to constantly meet those new demands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-468294\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/06\/17244_MSFT_PetersonCustomerStory_MIBBlog_Embedded1_R5_V1.jpg\" alt=\"\" width=\"760\" height=\"385\" \/>Thirty years ago, Peterson was a small, family-owned company that saw a need for a specialized piece of equipment in the forestry industry and designed a solution. Since then, the company has grown to include a recycling division. Last year, Matt began leading the company\u2019s digital transformation journey, focusing on technology that had yet to be explored in their industry: IoT.<\/p>\n<p><span><strong>Proactive predictions for improved performance <\/strong><\/span>Peterson is known for its innovative, high-end products. \u201cWe are always trying to improve how our equipment works and how we take care of our customers,\u201d Matt explains. Peterson realized that enabling the company\u2019s customers to know what their equipment was doing, regardless of location, would help them do their jobs better every day and minimize breakdowns.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-468295\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/06\/17244_MSFT_PetersonCustomerStory_MIBBlog_Embedded2_R4_V1.jpg\" alt=\"\" width=\"760\" height=\"430\" \/><\/p>\n<p>\u201cWe started with an in-house remote monitoring package,\u201d Matt says. The simple, HTML-based display connected to a machine and tracked key performance metrics like engine temperature. While this early model couldn\u2019t provide machine history or predictive analytics, it was certainly a start. \u201cAs technology has evolved and cloud computing has become so prevalent, we wanted to see what we could do with it,\u201d Matt says.<\/p>\n<p>Before adopting a new system, Matt and the Peterson team wanted a clear benefit for their customers. Azure IoT is both retrofitted to active machines and built into new ones. Operators and techs can monitor performance metrics, anticipate when a part is going to fail, and have it delivered and replaced before there\u2019s ever an issue, all of which keeps their customers on schedule and workers engaged.<\/p>\n<p>\u201cIn the early days, the only way you\u2019d know if something was wrong was when you received a phone call,\u201d Matt says. The company\u2019s control systems consisted of relays and point-to-point wiring, that later evolved into PLC-type controls. \u201cIt was common for our customers to buy a machine but not know how to set it up or run it most efficiently,\u201d Matt remembers. Getting customers up and running, and dealing with onboarding issues was a time-consuming, manual process.<\/p>\n<p>With the implementation of Azure IoT, the new \u201cPeterson+,\u201d program allows the Peterson team to walk customers through problems, and even anticipate issues before they happen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-468296\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/06\/17244_MSFT_PetersonCustomerStory_MIBBlog_Embedded3_R5_V1.jpg\" alt=\"\" width=\"760\" height=\"423\" \/>Techs can update operating code or apply safety updates remotely rather than sending someone out from the factory so customers can get up and running in a fraction of the time. The upgrade means Peterson\u2019s machines are smarter, customer satisfaction is higher, and their investment is protected. It also gives Peterson direct interactions with the people using their machines, and a huge influx of data that they use to continually improve their products and refine the customer experience.<\/p>\n<p><span><strong>Quick and clear communication with Dynamics 365 <\/strong><\/span><\/p>\n<p>Peterson has been working with Microsoft partner Mazik for several years now. \u201cThey were Peterson&#8217;s implementation partner for Dynamics 365,\u201d Matt says. Learning that Dynamics 365 would give them the ability to leverage their existing systems made the decision an easy one.<\/p>\n<p>\u201cI also serve as our CRM administrator,\u201d says Matt, \u201cso I\u2019m working to customize our CRM solution and switch our ERP solution over to the cloud.\u201d Mazik\u2019s executive staff helped Matt and the Peterson team work through the planning stages and got them up and running smoothly. \u201cWe\u2019re very happy with where we are and how our product is looking.\u201d<\/p>\n<p>Although the company is still in its IoT infancy, their goal is to scale quickly. \u201cOur intent is to offer parts and have them available when customers need them, and even deliver products well before they\u2019re needed.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-468297\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/06\/17244_MSFT_PetersonCustomerStory_MIBBlog_Embedded4_R5_V2.jpg\" alt=\"\" width=\"760\" height=\"469\" \/>Another plus of working in the cloud is the ability to provide access to off-site workers. \u201cWe have quite a few off-site employees,\u201d Matt explains, \u201cbut because we struggled with a VPN and the ability to access servers off-site, we needed a better, more secure solution. Dynamics 365 blends well with some of the other cloud-based solutions we\u2019re using.\u201d Connecting and working in the cloud versus relying on their internal servers made a huge difference in both productivity and security.<\/p>\n<p>Where before, off-site workers would have to make phone calls and potentially fold-in three or four people on a simple request, now they can access info in real time via the cloud.<\/p>\n<p><span><strong>The evolving role of IT <\/strong><\/span><\/p>\n<p>As more companies embrace big data and IoT, both siloed solutions and department roles are transforming into a more integrated approach. Matt started his career in engineering, was a fan of tech, and earned a degree in computer science. Where that journey led him is a sign of the times. \u201cA year and a half ago my position didn\u2019t exist within the company,\u201d Matt explains. \u201cI\u2019m tied in with engineering and service rather than the IT group.\u201d<\/p>\n<p>Before Matt\u2019s new position, Peterson\u2019s IT group was a separate entity, but he\u2019s working to bridge that gap. \u201cThe more you can integrate and evolve, your IT group and your technology group need to evolve and expand as well,\u201d Matt advises. \u201cA tech computer background is great, but having knowledge about company products and how customers use those products has become a key component of the whole package. I wouldn\u2019t have thought that 15 years ago.\u201d<\/p>\n<p><span><strong>The Future of Forestry<\/strong><\/span><\/p>\n<p>Moving forward, one of Peterson\u2019s primary goals is integration. \u201cWe are looking to leverage these new solutions throughout our sales, marketing, and service groups.\u201d Currently Peterson handles equipment and customer tracking in an Access Database, that doesn\u2019t work well when multiple people log in at the same time. Integrating these tasks into Dynamics 365 will allow the company to offer its customers direct contact with the service staff, marketing, sales, and parts departments. \u201cAt a macro level, we envision a one-stop-shop for everything related to Peterson equipment,\u201d Matt says, \u201cfrom the ability to access information to ordering parts online.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-468298\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/06\/17244_MSFT_PetersonCustomerStory_MIBBlog_Embedded5_R4_V1.jpg\" alt=\"\" width=\"760\" height=\"439\" \/><\/p>\n<p>Others in the industry seem ready to jump-start their own digital transformation. At the recent CONExpo in Las Vegas, the company unveiled the new \u201cPeterson+\u201d program to great feedback. \u201cPeople are excited,\u201d Matt admits. \u201cWe\u2019ve received positive feedback across the board.\u201d<\/p>\n<p><a href=\"https:\/\/info.microsoft.com\/en-us-landing-connectedfieldservice.html\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-467189\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2017\/06\/MSFT_PetersonCustomerStorey_MIBBlog_R3_V2.jpg\" alt=\"\" width=\"760\" height=\"465\" \/><\/a><\/p>\n<hr \/>\n<p><span>Related Content<\/span><\/p>\n<ul>\n<li>Best practices for the <a href=\"https:\/\/info.microsoft.com\/en-us-landing-bestpracticesforthemoderndaysalesforce.html\">modern day salesforce<\/a><\/li>\n<li>Download <a href=\"https:\/\/aka.ms\/petersonexecslideblog\" target=\"_blank\" rel=\"noopener noreferrer\">Peterson Executive Slide<\/a><\/li>\n<li><a href=\"https:\/\/info.microsoft.com\/en-us-landing-digitaltransformationthroughconnectedoperations.html\">Digital transformation through connected operations<\/a><\/li>\n<li>The fourth industrial revolution: your <a href=\"https:\/\/info.microsoft.com\/dynamics365-digital-first-business.html\">roadmap to digital transformation<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Forestry is an industry as old as time. Like any field, it has evolved as new technologies and tools have been developed.<\/p>\n","protected":false},"author":84,"featured_media":10493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1545],"post_tag":[],"content-type":[351],"coauthors":[790],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","content-type-customer-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Peterson builds a smarter wood chipper with Azure IOT - Microsoft in Business Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/microsoft-in-business\/customer-experience\/2017\/07\/13\/how-peterson-builds-a-smarter-wood-chipper-with-azure-iot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Peterson builds a smarter wood chipper with Azure IOT - Microsoft in Business Blogs\" \/>\n<meta property=\"og:description\" content=\"Forestry is an industry as old as time. 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