{"id":42717,"date":"2020-02-14T09:00:54","date_gmt":"2020-02-14T17:00:54","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/?p=42717"},"modified":"2025-04-24T11:36:00","modified_gmt":"2025-04-24T18:36:00","slug":"getting-ready-for-euroshop-2020-european-retailers-embracing-tech-intensity","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2020\/02\/14\/getting-ready-for-euroshop-2020-european-retailers-embracing-tech-intensity\/","title":{"rendered":"Getting ready for EuroShop 2020: European retailers embracing tech intensity"},"content":{"rendered":"<p>With the excitement of <a href=\"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/retail\/2020\/01\/21\/takeaways-from-the-national-retail-federations-big-show\/\" target=\"_blank\" rel=\"noopener noreferrer\">NRF 2020<\/a> barely behind us, we are heading to D\u00fcsseldorf, the fashion capital of Germany, for the <a href=\"https:\/\/cm-edgetun.pages.dev\/de-de\/aktionen\/ms-events\/microsoft-at-the-euroshop-2020?activetab=agenda:primaryr12\" target=\"_blank\" rel=\"noopener noreferrer\">EuroShop Trade Fair<\/a>, February 16-20. Being at the fair will give EMEA-based retailers a chance to follow-up on conversations started at NRF, and for those who didn\u2019t attend, a chance to see and experience <em>\u2018Intelligent Retail\u2019<\/em>.<\/p>\n<p>A major theme for us is <a href=\"https:\/\/news.microsoft.com\/2019\/12\/18\/new-research-reveals-that-across-industries-organizations-are-embracing-tech-intensity-as-a-key-driver-of-competitive-advantage\/\" target=\"_blank\" rel=\"noopener noreferrer\">tech intensity<\/a> and what this means in the context of retail. We believe that it\u2019s not just about what technology retailers want from Microsoft and our partners, but also what capabilities they can build to take their businesses into the future. For retailers, it\u2019s about having a technology partner you trust to make you independent with your own technology. All our investments are deeply rooted in the four priority scenarios our customers have told us they want most from Microsoft. Click on the three scenarios below to see an explanatory video:<\/p>\n<ul>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/videoplayer\/embed\/RE4oheO\" target=\"_blank\" rel=\"noopener noreferrer\">Empower employees<\/a><\/li>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/videoplayer\/embed\/RE4ohrl\" target=\"_blank\" rel=\"noopener noreferrer\">Deliver an intelligent supply chain<\/a><\/li>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/videoplayer\/embed\/RE4o9TI\" target=\"_blank\" rel=\"noopener noreferrer\">Reimagine retail<\/a><\/li>\n<\/ul>\n<p>Here\u2019s a few examples of how EMEA-based customers and partners are embracing tech intensity and bringing these four scenarios to life.<\/p>\n<h2>Know your customer: Deliver unforgettable experiences that make you stand out from the crowd<\/h2>\n<p>Retail begins and ends with the customer, and it\u2019s so important that retailers use technology in ways that create new, engaging experiences that keep them coming back time and time again.<\/p>\n<p><strong>H&amp;M <\/strong><\/p>\n<p><a href=\"https:\/\/news.microsoft.com\/europe\/features\/hm-opens-a-new-miniature-flagship-in-the-heart-of-berlin-blending-physical-and-digital-shopping-with-a-carefully-curated-tech-led-and-customer-centric-shopping-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">H&amp;M Mitte Garten<\/a> is a brand-new shopping experience in Berlin which was developed by H&amp;M Laboratory in collaboration with Microsoft, AKQA, and Turnpike. The new miniature flagship in the heart of Berlin blends physical and digital shopping with a carefully curated, tech-led and customer-centric shopping experience. Despite its small footprint, customers will find ample inspiration and the complete H&amp;M fashion line on new, digital assortment tables. Beautiful in form and function, the tables use Microsoft Surface Studio 2 to seamlessly integrate digital experiences with the store\u2019s unique design. Also, through an internal app accessible via fashionable connected bracelets, H&amp;M ambassadors will receive the latest styles and trends, advice, or best practices, empowering them to deliver best-in-class service.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-1024x575.webp\" alt=\"photo collage of H&amp;M store exteriors and interiors\" width=\"1024\" height=\"575\" data-orig-srcset=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-1024x575.jpg 1024w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-300x168.jpg 300w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-768x431.jpg 768w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-1536x863.jpg 1536w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-330x185.jpg 330w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-800x449.jpg 800w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-400x225.jpg 400w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-235x132.jpg 235w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-960x540.jpg 960w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1.jpg 1900w\" data-orig-src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/HM1-1024x575.jpg\" \/><\/p>\n<p><strong><br \/>\ndunnhumby<\/strong><\/p>\n<p>UK-based partner dunnhumby, a leader in customer data science, works with leading retailers and consumer-goods companies to use data science to help them deliver better shopping experiences for their customers. And we\u2019re thrilled that, through a <a href=\"https:\/\/news.microsoft.com\/en-gb\/2020\/01\/09\/microsoft-forms-global-strategic-partnership-with-customer-data-science-experts-dunnhumby-to-transform-retail-sector\/\" target=\"_blank\" rel=\"noopener noreferrer\">global strategic partnership<\/a>, dunnhumby will move its customer insights products\u2014used by the likes of Tesco, Unilever, Meijer, McDonald\u2019s, and many more\u2014to the Microsoft Azure cloud platform.<\/p>\n<p>Combining dunnhumby\u2019s tools, such as <a href=\"https:\/\/www.dunnhumby.com\/solutions\/products\/shop-on-lab\" target=\"_blank\" rel=\"noopener noreferrer\">Shop on Lab<\/a>, with the Azure cloud platform will allow many more retailers and consumer goods companies to unlock and share insights into their businesses. The processing power of Azure and the machine learning data science of dunnhumby can offer the right insights at the right time, so action can be taken quickly on company performance, new trends and innovation, brand switching, and loyalty.<\/p>\n<h2>Empower your employees: Enable your people with the tools to deliver extraordinary customer service<\/h2>\n<p>Retail associates are often the first point of contact for customers, so it\u2019s important that they\u2019re armed with the right information and training to provide the best experience possible. The importance of doing so is also underlined in a recent briefing paper from Harvard Business Review, Empowering Firstline Workers to Gain a Competitive Edge, in which 72 percent of retail executives say having a digitally empowered Firstline workforce will become a competitive differentiator in the industry in the future.<\/p>\n<p><strong>IKEA<\/strong><\/p>\n<p>The <a href=\"https:\/\/www.youtube.com\/watch?v=Rbvs5vBUcPI\" target=\"_blank\" rel=\"noopener noreferrer\">IKEA Kungens Kurva<\/a> (Stockholm) store\u2019s co-workers work every day \u201cto create a better everyday life for the many people.\u201d By collaborating more closely through Teams, IKEA is able to take care of their customers as well as their co-workers in addition to creating savings in store operations. Teams is empowering IKEA&#8217;s community of people to take initiatives, drive the company forward, and live up to the company\u2019s mission.<\/p>\n<p><strong>Beiersdorf<\/strong><\/p>\n<p>Beiersdorf, the makers of NIVEA, discovered that Beiersdorf\u2019s Office 365 subscription included access to Microsoft Power Apps, a powerful, user-friendly platform for creating no-code mobile solutions. Together with IT developer Fabian Beckdorf they learned how to use Power Apps very quickly and rolled out the QualityOnShelf app. In addition to a photo of the damaged product, QualityOnShelf captures the barcode, GPS location, and store name. The user classifies the defect using a dropdown menu, and the quality data is then transmitted into Power BI for analysis and reporting compressing time spent on quality checks to minutes rather than hours.<\/p>\n<h2>Deliver on an intelligent supply chain: Use data to reduce energy consumption, waste, and cost for a more sustainable planet<\/h2>\n<p>So much of customer satisfaction rests in ensuring that you have the right products in the right place at the right time, and infusing data-driven intelligence into your supply chain can help make all the difference. Additionally, consumers want to know where their products have been sourced and how they have been produced. We\u2019ve reached a tipping point as far as sustainability is concerned and this was clear to see in conversations I had with retailers from across the globe during NRF 2020. As an industry, we have a huge opportunity to drive change in this area and Microsoft itself is making major investments. \u00a0<a href=\"https:\/\/blogs.microsoft.com\/blog\/2020\/01\/16\/microsoft-will-be-carbon-negative-by-2030\/\" target=\"_blank\" rel=\"noopener noreferrer\">We recently committed to becoming carbon negative by 2030,<\/a> and during NRF we announced the <a href=\"https:\/\/info.microsoft.com\/ww-landing-green-retail.html?lcid=en-us\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft retail &amp; consumer goods global sustainability forum, <\/a>a place for retailers and consumer goods companies to exchange ideas and best practices that will further their sustainability agendas.<\/p>\n<p><strong>Intermarch\u00e9<\/strong><\/p>\n<p>France\u2019s third-largest grocer, Intermarch\u00e9, prides itself on living its motto: \u201cMieux produire, mieux consommer, mieux manger,\u201d which translates to \u201cto produce, consume, and eat better.\u201d Through a partnership with Microsoft and partners Accenture, SGS, and Transparency-One, the grocer is leveraging data from \u201cfarm to fork\u201d to help improve every Intermarch\u00e9 customer\u2019s understanding and ability to measure and control the impact of his or her own consumption.<\/p>\n<p>By implementing Azure Machine Learning and eventually other Azure AI services, Intermarch\u00e9 will be able to personalize offers to shoppers based on their dietary preferences\u2014for example, low-cholesterol diets, gluten-free diets, and more\u2014as well as provide more transparency into the supply chain of its organic products, making healthier, sustainable living affordable and accessible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large webp-format\" src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-1024x574.webp\" alt=\"photo of exterior of intermarche storefront\" width=\"1024\" height=\"574\" data-orig-srcset=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-1024x574.jpg 1024w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-300x168.jpg 300w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-768x430.jpg 768w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-1536x860.jpg 1536w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-330x185.jpg 330w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-800x448.jpg 800w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-400x224.jpg 400w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-235x132.jpg 235w, https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche.jpg 1546w\" data-orig-src=\"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/wp-content\/uploads\/2020\/02\/Intermarche-1024x574.jpg\" \/><\/p>\n<p><strong>Danfoss \u00a0<\/strong><\/p>\n<p>Since 1933 Danfoss has delivered solutions within cooling, air conditioning, heating, controlling electric motors, and mobile equipment. Today, Danfoss is in more than 100 countries and sells more than 40,000 products within cooling alone, and more than 1 million of those are connected. Together with Microsoft, <a href=\"https:\/\/vimeo.com\/388012195\/cb5b0c6553\" target=\"_blank\" rel=\"noopener noreferrer\">Danfoss<\/a> is bringing a solution to market which will enable food retailers to reduce food loss by up to 40 percent and realize net savings in energy consumption by up to 30 percent. In the past 5 years, Danfoss has already delivered services to over 14.000 supermarkets helping them to globally reduce their energy consumption with 4.960 GWh, the equivalent of more than 2 million tons of CO2\u2014the annual carbon emissions of Malta.<\/p>\n<h2>Reimagine retail: Imagine the impossible and then make it happen<\/h2>\n<p>Consumer demands are changing, and retailers need to evaluate how they can change, too\u2014from the experiences they create for customers to their core business models\u2014to succeed and compete in today\u2019s industry climate.<\/p>\n<p><strong>Natuzzi<\/strong><\/p>\n<p>Italian furniture maker Natuzzi is known around the world for its innovative designs, attention to detail, and stellar customer service. To transform its white-glove customer service, increase sales conversions, and accelerate the purchase journey, <a href=\"https:\/\/www.youtube.com\/watch?v=-4pl639Fv50\" target=\"_blank\" rel=\"noopener noreferrer\">Natuzzi has introduced mixed reality technology<\/a> from Microsoft into its augmented store\u2014a digital experience where customers can be inspired to design how they live and entertain, and where they can see potential purchases in the context of their own homes, positioning Natuzzi as the first store they want to visit.<\/p>\n<p><strong>Dr. Martens <\/strong><\/p>\n<p>Formed in 1947, Dr. Martens has more than 100 stores globally, with ambitious plans for retail and e-commerce growth. Recognizing the need to evolve to suit the needs of the twenty-first-century consumer, the brand embarked on \u201c<a href=\"https:\/\/customers.microsoft.com\/story\/775579-dr-martens-retailers-dynamics-365\" target=\"_blank\" rel=\"noopener noreferrer\">Project Reboot: Join the Revolution.<\/a>\u201d<\/p>\n<p>\u201cDr. Martens consumers are young and tech-savvy, and they expect modern retail experiences,\u201d says Jackie Reid, Program Lead for Project Reboot. \u201cMicrosoft Dynamics 365 gives our customers the ability to buy online, return in-store, and leverage Click &amp; Collect, while simultaneously supporting our global colleagues to make smarter and more accurate decisions. To say the change has been significant is an understatement.\u201d<\/p>\n<p><strong>Join us and our many partners at EuroShop! <\/strong><\/p>\n<p>The Microsoft Retail team will be on hand in D\u00fcsseldorf in Hall 06\/Booth G24, and we hope to see you there. Be sure to check out <a href=\"https:\/\/www.promoteiq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PromoteIQ<\/a>, the latest addition to our family, and a solution that helps <a href=\"http:\/\/ir.kroger.com\/file\/Index?KeyFile=402783231\" target=\"_blank\" rel=\"noopener noreferrer\">retailers like Kroger<\/a> and brands to take control of their online advertising spend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the excitement of NRF 2020 barely behind us, we are heading to D\u00fcsseldorf, the fashion capital of Germany, for the EuroShop Trade Fair, February 16-20.<\/p>\n","protected":false},"author":582,"featured_media":42900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1501],"post_tag":[],"content-type":[1490,1488,1484],"coauthors":[2440],"class_list":["post-42717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-customer-stories","content-type-events","content-type-partners","review-flag-1593580429-205","review-flag-1593580416-594","review-flag-1-1593580433-637","review-flag-2-1593580438-395","review-flag-4-1593580449-167","review-flag-5-1593580454-255","review-flag-free-1593619515-401","review-flag-integ-1593580289-590","review-flag-lever-1593580266-799","review-flag-machine-learning-machine-learning","review-flag-new-1593580249-279","review-flag-partn-1593580285-60","review-flag-partn-1593580280-23","review-flag-percent"],"yoast_head":"<!-- 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