{"id":2974,"date":"2018-01-29T09:10:34","date_gmt":"2018-01-29T17:10:34","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/uncategorized\/nrf-leader-eyes-retail-rejuvenation-as-stores-fuse-physical-and-digital\/"},"modified":"2023-07-17T10:32:32","modified_gmt":"2023-07-17T17:32:32","slug":"nrf-leader-eyes-retail-rejuvenation-as-stores-fuse-physical-and-digital","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2018\/01\/29\/nrf-leader-eyes-retail-rejuvenation-as-stores-fuse-physical-and-digital\/","title":{"rendered":"NRF leader eyes retail rejuvenation as stores fuse physical and digital"},"content":{"rendered":"

With record-level store closings in 2017, this past year was filled with discussion on the state of the industry and headlines touting the retail apocalypse. But as the National Retail Federation and IHL Group showed<\/a>, the data and facts told a different story: for each company closing a store, 2.7 companies were opening stores.<\/p>\n

\n \u201cRetailers are proud they proved a lot of pundits wrong,\u201d says Ellen Davis, senior vice president of research and strategic initiatives at the National Retail Federation (NRF). \u201cThen, to see the 5.5 percent increase in sales over the holiday season, it was a dose of optimism. It was validation for what they knew all along: Hey, this is an industry that’s changing \u2013 but that’s awesome.\u201d<\/p>\n

\n In a sit-down interview with Microsoft at the NRF\u2019s annual BIG Show<\/a>, Davis shared more trends for 2018. Among them, Davis sees more retailers bolstering their brick-and-mortar stores with sleek, online experiences and vice versa. It\u2019s a key part of the quest to offer a better customer experience for shoppers.<\/p>\n

\n \u201cYou have to change your store footprint,\u201d she says. You have to change your digital offerings. You\u2019ve got to figure out how to infuse all of that. You have to communicate to your customers in a very different way. It\u2019s a sophisticated challenge to solve. But a lot of executives are excited by this.\u201d<\/p>\n

\n To learn more, read the full interview on the Microsoft Transform Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the National Retail Federation’s annual Big Show earlier this month, the NRF’s Ellen Davis sat for an interview to share her view on the state of retail.<\/p>\n","protected":false},"author":843,"featured_media":10805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1501],"post_tag":[],"content-type":[1483],"coauthors":[4313],"class_list":["post-2974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-thought-leadership"],"yoast_head":"\nNRF leader eyes retail rejuvenation as stores fuse physical and digital - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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