{"id":2866,"date":"2017-12-04T08:00:12","date_gmt":"2017-12-04T16:00:12","guid":{"rendered":""},"modified":"2023-07-07T09:40:12","modified_gmt":"2023-07-07T16:40:12","slug":"retail-and-the-gdpr-the-end-of-the-customer-data-gravy-train","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2017\/12\/04\/retail-and-the-gdpr-the-end-of-the-customer-data-gravy-train\/","title":{"rendered":"Retail and the GDPR: The end of the customer data gravy train?"},"content":{"rendered":"<p>You might be wondering \u201c<em>Why does my organization need to be concerned about the GDPR? How am I going to be affected?<\/em>\u201d Maybe you\u2019re thinking you\u2019re not affected because \u201c<em>I\u2019m not headquartered in the EU.<\/em>\u201d <strong>If you have a physical presence in the EU or offer goods and services to people in the EU, the GDPR is going to fundamentally transform how you manage customer data.<\/strong><\/p>\n<p>For those unfamiliar, the GDPR is the European Union\u2019s (EU) new data protection law, replacing the Data Protection Directive (\u201cDirective\u201d for short) that came into effect in 1995. The Directive was designed to address the technology from 20 years ago \u2013 before big data analytics, API ecosystems, social media, wearables, cloud technology, etc. The GDPR sets a new standard for personal privacy rights, data protection and organizations\u2019 accountability to protect personal data.<\/p>\n<p>The GDPR will give your customers increased control over the data you gather, store and process that personally identifies them. In context, this means your customers will have the right to know when and why you\u2019re processing personal data, and if you\u2019re sharing that data with anyone else. Additionally, you\u2019ll have to be able to provide a copy of their data, correct, delete and stop processing it if requested.<\/p>\n<p>Additionally, the GDPR presents a number of unique considerations for retailers:<\/p>\n<ul>\n<li>Collecting customer information will be harder and more regulated. The GDPR will require explicit opt-in for all electronic and automated marketing \u2013 no more pre-ticked boxes, automatic opt-ins from order forms, etc.<\/li>\n<li>The GDPR applies to personal data across more than just your websites, POS systems, CRM databases, and customer service applications. Internal repositories and back of house technologies like CCTV footage, beacons and RFID technology will be included.<\/li>\n<li>GDPR doesn\u2019t just affect the data you\u2019re processing yourselves, but also the data you are sharing with partners, vendors and suppliers.<\/li>\n<li>The GDPR also introduces new obligations for data protection, increased accountability and mandatory breach reporting with fines for noncompliance<\/li>\n<\/ul>\n<p>In an industry where data and particularly customer data is key to reach, promote, and drive continued customer loyalty, the GDPR\u2019s strict requirements and obligations will require you to thoroughly analyze, update and replace affected processes and systems \u2013 or face fines of up to 4 percent of annual global revenue or \u20ac20 million.\u00a0<\/p>\n<p>Join me and special guest April Rettkowski, our resident regulatory compliance expert, on December 11<sup>th<\/sup> to dive deeper into the top GDPR challenges and considerations for retailers, explore how the regulation can be a competitive advantage, discuss how you can start preparing now, and learn what Microsoft compliance solutions are available to help you today.<\/p>\n<p><span><strong><a href=\"https:\/\/info.microsoft.com\/RetailandtheGDPRIsyourdatastrategycompliant.html\" target=\"_blank\" rel=\"noopener\">Register now<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a physical presence in the EU or offer goods and services to people in the EU, the GDPR is going to fundamentally transform how you manage customer data.<\/p>\n","protected":false},"author":843,"featured_media":10717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1501],"post_tag":[],"content-type":[1483],"coauthors":[4313],"class_list":["post-2866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","content-type-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail and the GDPR: The end of the customer data gravy train? - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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