{"id":2742,"date":"2017-10-09T07:10:02","date_gmt":"2017-10-09T14:10:02","guid":{"rendered":""},"modified":"2023-07-19T11:08:05","modified_gmt":"2023-07-19T18:08:05","slug":"microsoft-at-sibos-building-for-the-future","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/financial-services\/2017\/10\/09\/microsoft-at-sibos-building-for-the-future\/","title":{"rendered":"Microsoft at Sibos: Building for the Future"},"content":{"rendered":"

At Sibos, Microsoft <\/em>will demonstrate how it is empowering the industry to drive digital transformation with the financial services ready cloud. Microsoft CEO Satya Nadella will deliver the closing keynote on October 19, and w<\/em>e have an extensive suite of events planned and opportunities to meet Microsoft executives during the show.<\/em><\/p>\n

\n

In this blog, Peter Hazou discusses how Microsoft is helping banks tackle the industry\u2019s most burning issues and take control of their futures. <\/em><\/p>\n

This is a time of transformation for the financial services industry. Technology advances, cultural shifts, cybersecurity threats and regulatory change have brought a pressing need for banks to rethink the way they work. And innovative new capabilities, enabled by the financial services-ready cloud, are helping them transform their business for the better.<\/p>\n

Microsoft\u2019s commitment to helping banks take control of their future will take centre stage at Sibos 2017 in Toronto. Underlining Microsoft\u2019s role as a trusted partner in the industry\u2019s transformation, Microsoft CEO Satya Nadella will deliver the closing plenary keynote on 19 October.<\/p>\n

\u201cBanks are having to transform as a growing number of non-bank, cloud-native competitors go after their value chain,\u201d says Peter Hazou, worldwide financial services industry director at Microsoft. \u201cA lot of powerful new technologies, from machine learning and cognitive chatbots to advanced analytics and blockchain, are coming to fruition at the same time within the scope of the cloud to enable them to do that.\u201d<\/p>\n

Customer-centricity is a key focus for banks, and today\u2019s advanced analytics and artificial intelligence (AI) technologies can deliver the contextualized insights that make it a reality. \u201cCustomers expect banks to understand their personal needs, their business and their context, and to offer relevant products and services that will help improve their lives and businesses,\u201d says Hazou. \u201cBanks inherently have the information flows to achieve that insight because they interact with all parts of the economy. But traditionally they haven\u2019t been able to harvest all those insights effectively. The power of the cloud lies in being able to deliver those data driven insights, derived from advanced analytics and AI capabilities, to deliver a seamless experience and surface the next best conversation to have with the customer.\u201d<\/p>\n

To deliver customer-centricity, employees need to collaborate seamlessly across the information siloes that traditionally exist in banking organizations \u2013 something that is increasingly pressing as banks compete with cloud-native, non-banking entrants. Microsoft has mapped the journeys of different bank roles \u2013 or \u2018personas\u2019 \u2013 to enable a strategic approach to empowering employees. \u201cCustomer-centricity entails a journey around many areas, from product development to customer service, and banks need to find the most efficient and effective way to coordinate those journeys,\u201d says Hazou. \u201cIt\u2019s not about the feature and function of the technology bankers use; it\u2019s about their journey to accomplish their business goals. For example, mobility is not simply about having a smartphone. It\u2019s about working in a mobile way, in proximity with the customer, with full access to the bank\u2019s core systems in a secure way in full collaboration with colleagues. That can\u2019t be achieved by adding new technologies as they emerge. It has to be a strategic intent that addresses how bank employees work.\u201d<\/p>\n

As banks work to adapt to a changing industry amid emerging risks and increasing regulatory requirements, they face a pressing need to optimize their operations and rethink the ways they make money. \u201cSince the financial crisis, many banks have implemented a lot of manual processes to meet regulatory compliance deadlines,\u201d says Hazou. \u201cBut enabling a more secure and effective environment means addressing the way they do a lot of things such as risk compute and handling data models. A lot of banks are now optimizing their operations by leveraging the cloud as a secure, scalable environment for their computation. They\u2019re using advanced analytics to drive action from all the data they have and capabilities like natural language recognition to democratize that data and make it easy to use.<\/p>\n

\u201cAs technology has advanced it has also created a global, interrelated supply chain and for banks, the traditional ways of making money have changed or diminished. Now, in the face of new competitors, banks need to reinvent their business model and they need product development to fulfill that. Banks need to collaborate better to ideate about problems, opportunities and solutions. This will involve a lot of new technologies, such as AI and robotic process automation to enable more scalable products.\u201d<\/p>\n

More challenges loom in the immediate future, with increasing opportunities for banks that have the capabilities to take them. For example, the implementation of the Second Payment Services Directive (PSD2) in 2018 will create an API economy that that opens the industry still further. \u201cBanks have distinct domain experience and competency in certain parts of the solution, but clients\u2019 requirements are broader,\u201d says Hazou. \u201cIn the future, banks will have distinct competencies in certain areas, but they will need to be much more open as a platform and integrate other partners into the solution. They need to develop new products to tap new wallets, developing new business models in areas like pay-as-you-go and the internet of things.\u201d<\/p>\n

In addition, changes to the payments infrastructure in the US and Europe will mean banks need to transform their traditional on-premise, batch-driven payments processing to compete in a real-time payments environment. \u201cTraditional bank data centres are not oriented to the 24x7x365 operation needed to process real-time payments,\u201d says Hazou. \u201cIn addition, real-time payments are by and large an optional service and not a regulatory requirement. All banks are expected to adopt it, but without the \u2018regulatory requirement\u2019 marker that would make it a budget priority, banks will be looking for low cost solutions to enable the service. The cloud is the perfect solution for that.\u201d<\/p>\n

Microsoft has invested significantly in ensuring the financial services-ready cloud provides a secure platform for solutions to the challenges banks face, and it is working with new technologies such as blockchain to provide proofs of concept in areas such as trade finance and identity documentation. At Sibos, visitors will be able to explore the strategies and technologies to help them address their challenges.<\/p>\n

Ultimately, Hazou says, each bank will use the technologies it needs to enable its own transformational journey. As a trusted partner on that journey, Microsoft\u2019s focus is on enabling the business outcomes each bank requires. \u201cIt\u2019s a matter of how these technologies coalesce into solutions for clients,\u201d says Hazou. \u201cBanks need to fundamentally consider what their business model should be going forward, given the changes in the financial services environment. Everybody has to find their own path based on their clients, their business, and the strategy of their bank. We have the technology that can help with that and Microsoft Azure is the platform that will facilitate it, enabling banks to create powerful solutions that will prepare them for tomorrow.\u201d<\/p>\n

As we shared in earlier blogs, at Sibos Microsoft will demonstrate how It is empowering financial institutions to drive digital transformation with solutions to reimagine the customer experience, empower employees with a secure and productive digital workplace, optimize operations through improved risk insight and regulatory compliance, and transform products with agile and interconnected business models and real-time predictive digital processes. We have an extensive suite of events planned and opportunities to meet Microsoft executives during the show.<\/p>\n

Learn more<\/a> about Microsoft at Sibos<\/p>\n

Follow us @msftfinserv<\/a><\/p>\n

Read more on the Microsoft Banking\u00a0&<\/a>\u00a0Capital Markets <\/a>and Insurance<\/a> blogs.<\/p>\n

\n

This article was originally published in The Record<\/a><\/p>\n

\"The<\/p>\n","protected":false},"excerpt":{"rendered":"

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