{"id":2695,"date":"2017-09-19T05:00:26","date_gmt":"2017-09-19T12:00:26","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/industry\/blog\/uncategorized\/how-redbox-delivers-in-store-personalized-marketing-using-iot\/"},"modified":"2023-05-31T16:43:10","modified_gmt":"2023-05-31T23:43:10","slug":"how-redbox-delivers-in-store-personalized-marketing-using-iot","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/industry\/blog\/retail\/2017\/09\/19\/how-redbox-delivers-in-store-personalized-marketing-using-iot\/","title":{"rendered":"How Redbox delivers in-store personalized marketing using IoT"},"content":{"rendered":"

Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today\u2019s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey\u2014meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized marketing and a differentiated retail customer experience are critical components.<\/span><\/span><\/p>\n

The good news is that today\u2019s technology innovations are opening those retail doors for consumer brands to get closer to their customers and deliver the same level of in-store retail personalization historically only available online.<\/span><\/span><\/p>\n

Many consumer goods brands are embracing the opportunity. <\/span>Redbox<\/a> is a great example of a leader tapping into the latest IoT technologies for personalized marketing and customer experiences. <\/span><\/span><\/p>\n

The one-stop shop for the latest movies and games at ridiculously cheap prices, more than 40,000 Redbox kiosks nationwide turn everything from grocery stores to convenience stores into entertainment destinations\u2014which translates to about 40 million movie and game rentals a month.<\/span><\/span><\/p>\n

And with their recent announcement that they\u2019re expanding to another 1,500 locations this year, with more planned roll outs next year, Redbox is focused on setting the business up for future success.<\/span><\/span><\/p>\n

Redbox\u2019s success in an ever-fragmenting entertainment ecosystem and changing retail environment proves an enduring value proposition to consumers \u2013 and in Redbox\u2019s case, their retail partners \u2013 is critical to long-term success. <\/span>\u00a0<\/span><\/span><\/p>\n

Equally important is Redbox\u2019s track record of digital-marketing innovation that meets consumers where they\u2019re making their movie and game decisions, whether that\u2019s on a desktop computer, mobile device or at the kiosk.<\/span><\/span><\/p>\n

Redbox has always been an early adopter of new personalized marketing technologies and as a result, the company now boasts one of the largest digital marketing networks of engaged entertainment consumers in the U.S. \u2013 more than 90 million marketing touch points across email, web, mobile and social media. <\/span><\/span><\/p>\n

To help bring one of their latest innovations to life, Redbox partnered with Footmarks, the leading enterprise proximity data management and marketing platform. Footmarks\u2019 SmartConnect solution, based on Microsoft Azure, enabled Redbox to deploy and test Bluetooth beacons at 1,500 kiosk locations. The test proved very successful for customer engagement as well as the ability to scale and manage the solution across more than 30,000 locations.<\/span><\/span><\/p>\n

In addition to managing the beacon hardware and data, the solution allows Redbox to create and target mobile app engagements. The beacons create \u201cmicro-moments\u201d of engagement when their customers\u2014with the Redbox app downloaded and notifications enabled\u2014come close to a kiosk. These are Redbox\u2019s most engaged consumers who want to hear about the latest new releases and offers from Redbox, but may not have movie or game-night on their mind as they\u2019re picking up a gallon of milk on the way home from work. <\/span><\/span><\/p>\n

A well-timed, personalized push notification about the newest movies and games in the box can turn a milk run into a movie run in a flash. <\/span><\/span><\/p>\n

Based on the very positive results in test markets, Redbox is currently in process of installing beacons in an additional 30,000 kiosks to be completed between August and the end of 2017. In partnership with Footmarks they will continue to test more personalized messaging and pursue potential retail partnerships to drive further customer engagement and results at retail.\u00a0 <\/span><\/span><\/p>\n

Redbox continues to prove digital personalized marketing innovation can be led by a physical media business. <\/span><\/span><\/p>\n\n\n\n\n
\n

Redbox by the Numbers:<\/strong><\/p>\n

Locations:<\/strong>\"\"<\/p>\n

    \n
  • More than 40,000 kiosks and growing<\/li>\n
  • More locations than McDonald\u2019s and Starbucks combined (U.S.)<\/li>\n<\/ul>\n

    Rentals:\u00a0 <\/strong><\/p>\n

      \n
    • 5B+ rentals to date<\/li>\n
    • Average 8M rentals per week<\/li>\n<\/ul>\n

      Digital Marketing Network: <\/strong><\/p>\n

        \n
      • 44M active email subscribers<\/li>\n
      • 32MM app downloads across Android & iOS<\/li>\n
      • 7.7MM Text Club subscribers<\/li>\n
      • 7MM Social Media followers<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Learn how Redbox,\u00a0America\u2019s leading destination for low-cost new-release movie and video game rentals, delivers in-store personalized marketing using IoT.<\/p>\n","protected":false},"author":0,"featured_media":10562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ms_queue_id":[],"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[1501],"post_tag":[4292],"content-type":[1490],"coauthors":[1279],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-iot","content-type-customer-stories"],"yoast_head":"\nHow Redbox delivers in-store personalized marketing using IoT - Microsoft Industry Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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