{"id":50212,"date":"2025-05-13T06:00:23","date_gmt":"2025-05-13T13:00:23","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/?p=50212"},"modified":"2025-05-12T22:14:54","modified_gmt":"2025-05-13T05:14:54","slug":"top-stories-may-13-2025","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2025\/05\/13\/top-stories-may-13-2025\/","title":{"rendered":"Top Stories: May 13, 2025"},"content":{"rendered":"<p><strong>Partner Audience: <\/strong><em>#CSP<\/em><br \/>\n<strong>Relevant to:<\/strong> <em>#DoingBizwMSFT #GoToMarket #CrossSolution <\/em><\/p>\n<h3><strong>Co-op funds\u2014FY25 changes, eligible activities, how to view, and when to use<\/strong><\/h3>\n<p><strong>Cooperative Marketing Funds (Co-op)<\/strong> are earned funds claimed by participating partners to help differentiate and build channel awareness and preference for Microsoft products. Partners participating in an incentive with a co-op component will earn a portion in rebate (paid monthly) and a portion in co-op (accrued for six months based on fiscal calendar) to use on eligible co-op activities.<\/p>\n<p>Maximize your marketing efforts and drive business growth by utilizing your co-op funds. Visit Partner Center to check your available funds and submit your applications today.<\/p>\n<p>See upcoming deadlines and other <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2024\/08\/08\/fy25-co-op-start-earning-and-spending-your-eligible-co-op-funds-today\/\"><strong>details in this blog<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>Partner Audience: <\/strong><em>#AllPartners<\/em><br \/>\n<strong>Relevant to:<\/strong> <em>#AllRoles #DoingBizwMSFT #GrowYourBiz #CrossSolution<\/em><\/p>\n<h3><strong>Solutions Partner designations now include a new SMB path for Security<\/strong><\/h3>\n<p><strong>Solutions Partner designations<\/strong> recognize partners who demonstrate deep knowledge, extensive experience, and proven success delivering Microsoft solutions. Aligned to specific solution areas, designations are designed to help you stand out from the competition and increase your customer reach.<\/p>\n<p>On April 15 we introduced a new<strong> SMB path for the Solutions Partner designation for Security<\/strong>. This path is for partners who want to differentiate their business with SMB and SMC customers.<\/p>\n<p><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2025\/02\/26\/differentiate-with-solutions-partner-designations\/\"><strong>See this blog<\/strong><\/a> for the latest information on the new SMB path for Security and other Solutions Partner designations.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>Partner Audience: <\/strong><em>#AllPartners<\/em><br \/>\n<strong>Relevant to:<\/strong> <em>#SalesAndMktg #News #AccelerateDeals #BizApps<\/em><\/p>\n<h3><strong>New sales agents to help accelerate your customer\u2019s sales journey<\/strong><\/h3>\n<p>Microsoft 365 Copilot recently introduced two innovative new agents designed to enhance sales processes and drive productivity: <strong>Sales Agent<\/strong> turns contacts into qualified leads and <strong>Sales Chat<\/strong> provides actionable insights to accelerate the sales cycle.<\/p>\n<p>Additionally, the <strong>Microsoft AI Accelerator for Sales program<\/strong> was launched in April to help customers rapidly transform their sales organization with Microsoft 365 Copilot and agents.<\/p>\n<p><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-365\/blog\/2025\/03\/05\/new-sales-agents-accessible-in-microsoft-365-copilot-help-teams-close-more-deals-faster\/\"><strong>Learn more<\/strong><\/a> in this blog.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out these top stories for the latest news of the week for Microsoft partners in the Americas.<\/p>\n","protected":false},"author":58,"featured_media":49747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[333,636],"tags":[580,615,583,610,584,586,600,606,608,582,590],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Stories: May 13, 2025 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