{"id":48006,"date":"2023-08-18T08:38:35","date_gmt":"2023-08-18T15:38:35","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/?p=48006"},"modified":"2023-11-25T09:27:36","modified_gmt":"2023-11-25T17:27:36","slug":"driving-growth-with-microsoft-powered-security-managed-services","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2023\/08\/18\/driving-growth-with-microsoft-powered-security-managed-services\/","title":{"rendered":"Driving growth with Microsoft-powered security managed services"},"content":{"rendered":"<p><em><strong>Partner Audience: <\/strong><\/em>#CSP #ServicesPartners<strong><br \/>\n<\/strong><em><strong>Relevant to: <\/strong><\/em>#LearnSolutionAreas #ProgramOfferUpdate #Security<\/p>\n<hr \/>\n<p><strong>Managed services are a key driver<\/strong> of partner profitability and revenue growth. Security services represent the largest opportunity for partners, due to the increasingly complex state of cybersecurity that\u2019s driving businesses of all sizes to look for help. Protecting customers\u2019 endpoints and workloads against advanced threats, improving permissions and access management, and battling increasing economic pressures are all top of mind. Whether you\u2019re new to security, a longtime Microsoft partner, or anywhere in between, we\u2019ve made it fast and easy to extend a Microsoft-powered managed security service.<\/p>\n<h3>Quickly spin up a robust Microsoft-powered managed security service<\/h3>\n<p>After years of working with managed service provider (MSP) partners, a few key areas have emerged as most strategic for ensuring an MSP can operate a new service that will yield sufficient ROI:<\/p>\n<p><strong>Effective multi-tenant management<br \/>\n<\/strong>The ability to manage multiple independent customer environments simultaneously generates huge advantages for an MSP. <a href=\"https:\/\/cloudpartners.transform.microsoft.com\/download?assetname=assets%2FMicrosoft365-Lighthouse-Overview-Deck.pptx\">Microsoft 365 Lighthouse<\/a> enables Cloud Solution Providers (CSPs) to grow their\u00a0business and deliver managed services to customers at scale through a single pane of glass. With the new \u201cExposure Score\u201d capability that enables MSPs to identify which customers are at high risk, coupled with the ability to perform remediation actions for individual customers, Microsoft 365 Lighthouse is ideal. Not to mention, Microsoft 365 Lighthouse is free of charge for partners, which helps in getting a new security service up and running quickly.<\/p>\n<p><strong>Proven technology from a company with staying power to build on<br \/>\n<\/strong>When expanding into security, the foundation you build on needs to be thoroughly vetted. Of course, the most important aspect of your offering is that it will enable you to successfully protect your customers against advanced threats in various scenarios. To this end, Microsoft security technologies:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Are fueled by the world\u2019s largest threat intelligence network for superior protection.<\/li>\n<li>Have built-in AI and automation for additional ease of scale.<\/li>\n<li>Include ongoing assessment, visualization, and recommendations for best practices.<\/li>\n<li>Have achieved high rankings by major analyst firms.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Some of the best options for building an endpoint detection and response (EDR) or a managed detection and response (MDR) practice include <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-365\/business\/microsoft-365-business-premium?activetab=pivot:overviewtab\">Microsoft Business Premium<\/a>, <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-365\/enterprise\/e3?activetab=pivot:overviewtab\">Microsoft 365 E3<\/a>, and <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/defender-for-cloud\/\">Microsoft Defender for Cloud<\/a>.<\/p>\n<p>It\u2019s also important to select a company with whom you can innovate and grow. Partnering with Microsoft will help you differentiate your services. You\u2019ll also be well-positioned to integrate <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/microsoft-365\/blog\/2023\/03\/16\/introducing-microsoft-365-copilot-a-whole-new-way-to-work\/\">Microsoft 365 Copilot<\/a> and <a href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/03\/28\/introducing-microsoft-security-copilot-empowering-defenders-at-the-speed-of-ai\/\">Microsoft Security Copilot<\/a> for exponential efficiencies that are sure to set you apart from the crowd.<\/p>\n<p><strong>Easy licensing, cost-effective operations, and partner profitability<br \/>\n<\/strong>Underestimated administrative overhead is the sleeping giant waiting to squash MSP success. It\u2019s very important to choose a company with a licensing model for recurring business that can be efficiently managed across hundreds of customers with several scenarios for up-sell, cross-sell, and license ownership. <a href=\"https:\/\/partner.microsoft.com\/en-us\/partnership\/cloud-solution-provider\">Microsoft\u2019s CSP model<\/a> paired with strategic SKUs and tools offer:<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Monthly licensing.<\/li>\n<li>Flexibility of license ownership between you and your customers.<\/li>\n<li>Unmatched cross-sell and up-sell\u2014across Microsoft 365 Business Premium\/Microsoft 365 E3 bundles, Sentinel, Defender for Cloud, <em>and <\/em>beyond to the vast portfolio of Microsoft technologies, even outside of security.<\/li>\n<li>No charge to get started for customers that already own Microsoft Business Premium or Microsoft 365 E3, which include security workloads. In addition, Microsoft 365 Lighthouse is also offered free of charge to partners.<\/li>\n<li>A 15 percent discount on Microsoft 365 E3.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Demand and pipeline generation help<br \/>\n<\/strong>Getting your service spun up is half the challenge. The other half is knowing how to fill your new managed security services pipeline. Microsoft understands this challenge and is well-positioned to help you hit the ground running. For example, we recently launched <a href=\"https:\/\/cloudpartners.transform.microsoft.com\/partner-gtm\/smb\/m365-lighthouse\">Sales Advisor<\/a>, which uses AI-driven sales insights to help you identify which customers are highest-value opportunities. Now available to partners and built into Microsoft 365 Lighthouse, Sales Advisor can help you acquire new users, improve retention, and drive growth.<\/p>\n<p>Even more, Microsoft tools like campaigns-in-a-box, available via <a href=\"https:\/\/dmc.partner.microsoft.com\/preview\/product-areas\/20\/campaigns\/208?wt.mc_id=wa86fu1ile\">Digital Marketing Content OnDemand<\/a><u><\/u>, give you the option of highly customizable assets that you can integrate into a campaign of your own, or content and a platform for a six-week automated drip campaign.<\/p>\n<h3>Learn more<\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Watch the <a href=\"https:\/\/learning.eventbuilder.com\/M365InfluencerSeries\">MSP security managed services webinar series<\/a>.<\/li>\n<li>Download the <a href=\"https:\/\/cloudpartners.transform.microsoft.com\/download?assetname=assets%2FMicrosoft-Security-Managed-Services-Partner-Kit.zip&amp;download=1\">Microsoft Managed Services Partner Security Kit<\/a>.<\/li>\n<li>Read how to <a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/firewall\/deploy-firewall-basic-portal-policy\">deploy and configure Azure Firewall Basic<\/a>.<\/li>\n<li>Read how to <a href=\"https:\/\/azure.microsoft.com\/en-us\/blog\/defend-against-ddos-attacks-with-azure-ddos-ip-protection\/\">defend against DDoS attacks with Azure DDoS IP Protection<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Related posts<\/h3>\n<p><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2023\/08\/16\/in-case-you-missed-it-fy24-plans-and-highlights-from-microsoft-inspire\/\">In case you missed it: FY24 plans and highlights from Microsoft Inspire | Microsoft<\/a><\/p>\n<h3>Join the conversation<\/h3>\n<p>Want to explore this and other topics you care about with Microsoft and other US partners? Head over to the\u202f<a href=\"https:\/\/www.linkedin.com\/groups\/3468863\/\"><strong>Microsoft Americas Partner Community\u00a0<\/strong><\/a>on LinkedIn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partner Audience: #CSP #ServicesPartners<br \/>\nRelevant to: #LearnSolutionAreas #ProgramOfferUpdate #Security<\/p>\n<p>Managed services are a key driver of partner profitability and revenue growth. Security services represent the largest opportunity for partners, due to the increasingly complex state of cybersecurity that\u2019s driving businesses of all sizes to look for help. We\u2019ve made it fast and easy for our partners to extend a Microsoft-powered managed security service. Explore these key areas that have emerged as most strategic for ensuring managed service provider (MSP) partners can operate a new service that will yield sufficient ROI.<\/p>\n","protected":false},"author":205,"featured_media":48032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[344,333],"tags":[586,604,597,612,587],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving growth with Microsoft-powered security managed services | Microsoft<\/title>\n<meta name=\"description\" content=\"Security services represent the largest managed services opportunity for partners. We\u2019ve made it fast and easy to extend a Microsoft-powered managed security service. 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