{"id":46455,"date":"2022-10-27T15:15:22","date_gmt":"2022-10-27T22:15:22","guid":{"rendered":"https:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/?p=46455"},"modified":"2022-12-19T09:44:59","modified_gmt":"2022-12-19T17:44:59","slug":"jump-into-a-single-source-of-tools-and-resources-tailored-to-new-microsoft-partner-personas","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2022\/10\/27\/jump-into-a-single-source-of-tools-and-resources-tailored-to-new-microsoft-partner-personas\/","title":{"rendered":"Jump into a single source of tools and resources tailored to new Microsoft partner personas"},"content":{"rendered":"<p><span data-contrast=\"none\">On March 16, 2022, Microsoft announced the evolution of the <\/span><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2022\/10\/04\/the-new-microsoft-cloud-partner-program-is-live-2\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Microsoft Partner Network Program to the Microsoft Cloud Partner Program (MCPP)<\/span><\/a><span data-contrast=\"none\"> effective October 3, 2022.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As part of this transition, Microsoft has evolved their partner personas as well as the resources available throughout the partner journey.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Microsoft has simplified key partner journeys to help partners navigate the Microsoft partner ecosystem of innovative programs, services, and the tools designed to drive growth and profitability.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><strong>Key partner benefits include:\u00a0<\/strong><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Partner enablement to support innovation and growth\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Expanded capability to create value in-market, connect with customers and win new business<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u2022\" data-font=\"Arial\" data-listid=\"41\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Arial&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Benefits specific to solutions partner designations<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\"><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/ms-partner-journey-resources.pdf\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-46458\" src=\"http:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/wp-content\/uploads\/sites\/11\/2022\/10\/partner-persnonas-1-1.png\" alt=\"\" width=\"3979\" height=\"1744\" \/><\/a><\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Microsoft<\/span><\/b><b><span data-contrast=\"none\"> resources by persona type<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Microsoft has crafted these personas to better align with partners and the tools and resources they need making it easier for all partners (including new) to get to market faster and more efficiently. This is just a small sample of what is available to each of the persona types.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/microsoft-cloud-partner-program-persona-1.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Persona 1 (click here to access Persona 1 resources slide)<\/strong><\/a><br \/>\n<em>I\u2019m a partner that provides services and want to learn about Microsoft\u2019s ecosystem of programs, services, and tools.<\/em><\/p>\n<ul>\n<li style=\"font-style: inherit;font-weight: inherit\">Partner Essentials: How to succeed as a partner<\/li>\n<li style=\"font-style: inherit;font-weight: inherit\"><span style=\"font-style: inherit;font-weight: inherit\"> Learn more about the new solutions partner designations that are aligned with the Microsoft Cloud<\/span><\/li>\n<li style=\"font-style: inherit;font-weight: inherit\"><span style=\"font-style: inherit;font-weight: inherit\"> Go-To-Market faster and grow your cloud business with efficiency with indirect provider partnerships: Cloud Solution Provider program<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/microsoft-cloud-partner-program-persona-2.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Persona 2 (click here to access Persona 2 resources slide)<\/strong><\/a><br \/>\n<em>I\u2019m a partner that provides services and want to deepen my capabilities and achieve faster<br \/>\ngrowth.<\/em><\/p>\n<ul>\n<li>How to leverage the Microsoft ecosystem for meaningful growth | Partner Success Guide<\/li>\n<li><span style=\"font-style: inherit;font-weight: inherit\">Provide better technical support to your customers<\/span><\/li>\n<li><span style=\"font-weight: inherit;font-style: inherit\">Learn how to showcase your solution directly to customers, build customer trust, and create strategies for better-together selling<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/microsoft-cloud-partner-program-persona-3.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Persona 3 (click here to access Persona 3 resources slide)<\/strong><\/a><br \/>\n<em>I\u2019m a partner that is interested in publishing software solutions and want to develop, publish, and market my application.<\/em><\/p>\n<ul style=\"font-style: inherit;font-weight: inherit\">\n<li><span style=\"font-style: inherit;font-weight: inherit\">Get started on your ISV membership journey<\/span><\/li>\n<li><span style=\"font-style: inherit;font-weight: inherit\">Explore the benefits of Microsoft for Startups Founders Hub<\/span><\/li>\n<li>Gain <span style=\"font-style: inherit;font-weight: inherit\">Training and enablement resources<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/microsoft-cloud-partner-program-persona-4.pdf\" target=\"_blank\" rel=\"noopener\"><strong>Persona 4 (click here to access Persona 4 resources slide)<\/strong><\/a><br \/>\n<em>I\u2019m a partner that provides software solutions and want to gain scalability and agility through enhanced Microsoft support.<\/em><\/p>\n<ul>\n<li>Benefits of being a Microsoft ISV \u2013 Developing Strategic Alliances and Partnerships with Tech focus<\/li>\n<li>Build for the future. How Azure can help ISVs differentiate their business<\/li>\n<li><span style=\"font-style: inherit;font-weight: inherit\">Boost offer visibility and incentivize sales through marketplace<\/span><\/li>\n<\/ul>\n<h3>In Summary<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-46639\" src=\"http:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/wp-content\/uploads\/sites\/11\/2022\/10\/Persona-1-2.png\" alt=\"\" width=\"612\" height=\"343\" \/><\/p>\n<p><span data-contrast=\"none\"><a href=\"https:\/\/assetsprod.microsoft.com\/mpn\/en-us\/ms-partner-journey-resources.pdf\" target=\"_blank\" rel=\"noopener\">These one-stop shop resource templates by partner persona<\/a> enable Microsoft partners to self-identify and quickly locate resources mapped to key steps in the partner journey. The benefit being partners are able to grow customer accounts and scale more efficiently<\/span><span data-contrast=\"auto\"> in terms of GTM with Microsoft.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Related posts<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<ul>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2020\/10\/22\/how-to-become-a-microsoft-partner\/\"><span data-contrast=\"none\">How to become a Microsoft partner &#8211; US Partner Community Blog \u2013 Microsoft<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60,&quot;335559740&quot;:240,&quot;469777462&quot;:[270],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2022\/01\/12\/how-to-leverage-the-microsoft-ecosystem-for-meaningful-growth-partner-success-guide\/\"><span data-contrast=\"none\">How to leverage the Microsoft ecosystem for meaningful growth | Partner Success Guide &#8211; US Partner Community Blog \u2013 Microsoft<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60,&quot;335559740&quot;:240,&quot;469777462&quot;:[270],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2020\/10\/13\/us-partner-essentials-how-to-succeed-as-a-partner\/\"><span data-contrast=\"none\">Partner Essentials: How to succeed as a partner &#8211; US Partner Community Blog \u2013 Microsoft<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60,&quot;335559740&quot;:240,&quot;469777462&quot;:[270],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/partner.microsoft.com\/en-my\/isv-resource-hub\/develop-or-migrate-your-app\"><span data-contrast=\"none\">Develop or Migrate Your App (microsoft.com)<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60,&quot;335559740&quot;:240,&quot;469777462&quot;:[270],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/tek2biz.home.blog\/2019\/08\/31\/benefits-of-being-a-microsoft-isv\/\"><span data-contrast=\"none\">Benefits of being a Microsoft ISV \u2013 Developing Strategic Alliances and Partnerships with Tech focus\u00a0<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60,&quot;335559740&quot;:240,&quot;469777462&quot;:[270],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2021\/10\/27\/build-for-the-future-how-azure-can-help-isvs-differentiate-their-business-part-2\/\"><span data-contrast=\"none\">Build for the future. How Azure can help ISVs differentiate their business\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h3>Join the conversation<\/h3>\n<p><span class=\"TextRun SCXW60685450 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60685450 BCX8\">Be a part of this conversation as it <\/span><span class=\"NormalTextRun SCXW60685450 BCX8\">emerges<\/span><span class=\"NormalTextRun SCXW60685450 BCX8\"> \u2013 join Microsoft and other US partners in the\u202f<\/span><\/span><a class=\"Hyperlink SCXW60685450 BCX8\" href=\"https:\/\/aka.ms\/uspartnerzone\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW60685450 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60685450 BCX8\" data-ccp-charstyle=\"Hyperlink\">US Partner Zone<\/span><\/span><\/a><span class=\"TextRun SCXW60685450 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60685450 BCX8\" data-ccp-charstyle=\"Emphasis\">\u202fwithin the Microsoft Partner Community!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On March 16, 2022, Microsoft announced the evolution of the Microsoft Partner Network Program to the Microsoft Cloud Partner Program (MCPP) effective October 3, 2022.\u00a0\u00a0 As part of this transition, Microsoft has evolved their partner personas as well as the resources available throughout the partner journey.\u00a0 Microsoft has simplified key partner journeys to help partners navigate the Microsoft partner ecosystem<span class=\"read-more-ellipsis\">&#8230;.<\/span><\/p>\n","protected":false},"author":58,"featured_media":46465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[344,333],"tags":[143],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jump into a single 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