{"id":43289,"date":"2021-12-14T14:30:05","date_gmt":"2021-12-14T22:30:05","guid":{"rendered":"https:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/?p=43289"},"modified":"2021-12-14T14:30:05","modified_gmt":"2021-12-14T22:30:05","slug":"reach-4m-active-customers-by-publishing-on-microsoft-commercial-marketplace","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/en-us\/americas-partner-blog\/2021\/12\/14\/reach-4m-active-customers-by-publishing-on-microsoft-commercial-marketplace\/","title":{"rendered":"Reach 4M active customers by publishing on Microsoft commercial marketplace"},"content":{"rendered":"<p>Microsoft has long supported the innovation of industry-leading online marketplaces and is focused more than ever on ensuring our partners know how to leverage Microsoft commercial marketplace to reach customers and drive sales more effectively and efficiently.<\/p>\n<p>Simply creating a listing in the marketplace gives you access to over <strong>4 million active visitors<\/strong>\u00a0<em>per month<\/em>\u00a0across 140+ geographies. In addition, you can scale your sales force through Microsoft field sellers and partner-to-partner co-sell while earning upwards of $300K in benefits through <a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2020\/01\/24\/marketplace-rewards-benefits-for-azure-marketplace-or-microsoft-appsource-publishers\/\" target=\"_blank\" rel=\"noopener\">Marketplace Rewards<\/a>.<\/p>\n<p>Publishing is easy \u2013 set up your account, prepare your offer, create your offer, publish, and go to market!<\/p>\n<h2>1.\u00a0\u00a0\u00a0\u00a0 Set up your Partner Center account<\/h2>\n<p><a href=\"https:\/\/partner.microsoft.com\/en-us\/dashboard\/home\" target=\"_blank\" rel=\"noopener\">Partner Center<\/a> is your home base for managing your partnership with Microsoft. It facilitates transactions, promotes relationship building with Microsoft sellers and other partners, and offers analytics.<\/p>\n<p>If you\u2019re new to Partner Center, <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/create-account#create-a-partner-center-account-and-enroll-in-the-commercial-marketplace\" target=\"_blank\" rel=\"noopener\">create your account<\/a>. If you are already enrolled with Partner Center, you can <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/partner-center-portal\/create-account\" target=\"_blank\" rel=\"noopener\">use an existing Microsoft Partner Network enrollment<\/a> or <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/partner-center-portal\/create-account\" target=\"_blank\" rel=\"noopener\">use an existing developer program enrollment<\/a>.<\/p>\n<p>Your Marketplace dashboard in Partner Center is where you will:<\/p>\n<ul>\n<li>Create and manage commercial offers<\/li>\n<li>View engagement<\/li>\n<li>Submit support requests<\/li>\n<li>Find value collection\/payout info<\/li>\n<\/ul>\n<p>The Marketplace dashboard is also where you\u2019ll manage important administrative tasks.<\/p>\n<h2>2.\u00a0\u00a0 Prepare your offer<\/h2>\n<p>Before you create a new offer in Partner Center, work with your sales and marketing team to define the essential characteristics of your offer.<\/p>\n<h3>Align your offer with marketplace customers<\/h3>\n<p>Microsoft commercial marketplace offers two storefronts designed for two diverse audiences. <a href=\"https:\/\/appsource.microsoft.com\/en-US\/\" target=\"_blank\" rel=\"noopener\">Microsoft AppSource<\/a> targets business solutions (e.g., SaaS apps) and consulting services as well as direct app extensions. <a href=\"https:\/\/azure.microsoft.com\/en-us\/marketplace\/\" target=\"_blank\" rel=\"noopener\">Azure Marketplace<\/a> is intended for IT professionals and developers, and hosting solutions built on Azure.<\/p>\n<p>To ensure your offer reaches the right audience, consider the target customer you are trying to reach \u2013 business or technical \u2013 as well as customer size, industry, geographic region, and the business needs driving cloud adoption. Use these characteristics to define your key messaging and present your feature set and packaging.<\/p>\n<h3>Choose your listing type<\/h3>\n<p>Choose which <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/determine-your-listing-type#free-trial\" target=\"_blank\" rel=\"noopener\">listing type<\/a> best suits your offer:<\/p>\n<ul>\n<li>Contact me \u2013 prospective customers are directed to connect with you about the offer<\/li>\n<li>Free trial \u2013 customers can use your service as SaaS, IaaS, or Microsoft in-app experience for a specific duration<\/li>\n<li>Test drive \u2013 users gain access to your app for a preconfigured duration<\/li>\n<li>Get it now \u2013 users choose from a range of options including Get it now (free), subscription, bring your own license (BYOL), and usage-based pricing<\/li>\n<\/ul>\n<h3>Choose your offer type<\/h3>\n<p>After you choose your listing type, you\u2019ll select your <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/publisher-guide-by-offer-type\" target=\"_blank\" rel=\"noopener\">offer type<\/a>. The offer type will correspond to the type of solution, app, or service offer that you wish to publish, as well as its alignment to Microsoft products and services.<\/p>\n<p>Offer types include:<\/p>\n<ul>\n<li>Azure Application<\/li>\n<li>Azure Container<\/li>\n<li>Azure virtual machine<\/li>\n<li>Consulting service<\/li>\n<li>Dynamics 365<\/li>\n<li>IoT Edge module<\/li>\n<li>Managed service<\/li>\n<li>Power BI app Microsoft 365<\/li>\n<li>Software as a Service (SaaS)<\/li>\n<\/ul>\n<h3>Prepare a strong offer description<\/h3>\n<p>Creating a robust offer listing in the commercial marketplace requires planning. Have your company\u2019s marketing collateral ready, including logo, description, contact information, and public-facing description of your offer.<\/p>\n<p>Since your listing is your single most important lead generator, it\u2019s highly recommended that you review <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/gtm-offer-listing-best-practices\" target=\"_blank\" rel=\"noopener\">best practices for drafting a strong offer description<\/a>.<\/p>\n<h2>3.\u00a0\u00a0 \u00a0Create a new offer<\/h2>\n<p>Now you\u2019re ready to create your offer!\u00a0 Access the <strong>Commercial Marketplace<\/strong> dashboard in Partner Center. On the <strong>Overview <\/strong>page select <strong>+ New offer<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-43290\" src=\"http:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/wp-content\/uploads\/sites\/11\/2021\/12\/Marketplace_1.jpg\" alt=\"Marketplace_new_offer\" width=\"748\" height=\"262\" \/><\/p>\n<h3>Select your plan and pricing<\/h3>\n<p>Depending on your offer type, you may be directed to choose a plan, which defines an offer\u2019s scope and limits and associated pricing, when applicable.<\/p>\n<h3>Select the solution area and sub-areas<\/h3>\n<p>When selecting a solution area to align your offer to, carefully consider how customers and\/or Microsoft sellers will search for your offer. In the customer-facing <strong>Properties<\/strong> tab, you will select a primary solution area (e.g. Azure, Modern Work &amp; Security, Business Applications) as well as solution sub-areas (e.g. Adoption &amp; Change Management, Meeting Rooms for Teams, Workplace Analytics), that describe the business need.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-43291\" src=\"http:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/wp-content\/uploads\/sites\/11\/2021\/12\/Marketplace_2.png\" alt=\"Marketplace_properties\" width=\"711\" height=\"303\" \/><\/p>\n<p style=\"text-align: left;\"><em>The \u201cProperties\u201d tab is where you choose what shows up in the customer-facing marketplace<\/em><\/p>\n<p>In the <strong>Co-sell with Microsoft <\/strong>tab, you\u2019ll select a primary solution as well solutions sub-areas with descriptions relevant to sellers (e.g. Advanced Networking, Business Continuity &amp; Disaster Recovery, Hybrid Cloud Solutions).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-43292\" src=\"http:\/\/msftuspartnerblog.azurewebsites.net\/en-us\/us-partner-blog\/wp-content\/uploads\/sites\/11\/2021\/12\/Marketplace_3.png\" alt=\"Marketplace_cosell\" width=\"718\" height=\"280\" \/><\/p>\n<p><em>The \u201cCo-sell with Microsoft\u201d tab is where you choose what Microsoft sellers will see.<\/em><\/p>\n<h3>Choose your publishing channels<\/h3>\n<p>Through Partner Center, you can create an offer once and publish to multiple audiences and platforms. All offers must be published <strong>Direct to customer<\/strong> via AppSource of Azure Marketplace. You may also have the option of publishing <strong>To Microsoft sellers <\/strong>(field\/co-sell) or <strong>Through CSP or P2P <\/strong>(partner-to-partner).<\/p>\n<h2>\u00a04. Publish your offer &amp; go to market<\/h2>\n<h3>Publish your offer<\/h3>\n<p>Once you\u2019re ready, submit your offer by selecting <strong>Review &amp; publish<\/strong>. From there, you\u2019ll get an update status. After all pages are marked <strong>Complete<\/strong> and any applicable testing documented, select <strong>Publish <\/strong>to begin the validation process.<\/p>\n<p>Next, it will be reviewed by Microsoft and placed on the appropriate storefront \u2013 AppSource or Azure Marketplace. Once your offer lands, you will receive a link to your published offer.<\/p>\n<h3>Keep it fresh<\/h3>\n<p>Remember, you own your offer listing and are responsible for keeping it up-to-date and optimized over time.<\/p>\n<h3>Get your offer featured<\/h3>\n<p>Azure Marketplace and AppSource have featured apps sections, where you can get your app featured. Learn how to <a href=\"https:\/\/docs.microsoft.com\/en-us\/azure\/marketplace\/gtm-how-to-get-featured\" target=\"_blank\" rel=\"noopener\">get your offer featured<\/a>.<\/p>\n<h2>Next steps: keep evolving<\/h2>\n<ul>\n<li>Learn more at <a href=\"https:\/\/docs.microsoft.com\/en-us\/learn\/modules\/intro-commercial-marketplace\/\" target=\"_blank\" rel=\"noopener\">Microsoft Learn: Intro to commercial marketplace<\/a><\/li>\n<li>Join commercial marketplace webinars on the <a href=\"https:\/\/aka.ms\/marketplaceofficehours\" target=\"_blank\" rel=\"noopener\">marketplace opportunity<\/a> and <a href=\"https:\/\/aka.ms\/marketplacedeveloperofficehours\" target=\"_blank\" rel=\"noopener\">developer office hours<\/a><\/li>\n<li>Visit <a href=\"https:\/\/partner.microsoft.com\/en-us\/dashboard\/account\/v3\/enrollment\/introduction\/azureisv\" target=\"_blank\" rel=\"noopener\">aka.ms\/joinmarketplace<\/a> to publish your app today!<\/li>\n<li>Learn about the next steps <a href=\"https:\/\/partner.microsoft.com\/en-us\/membership\/co-sell-with-microsoft\" target=\"_blank\" rel=\"noopener\">Co-sell with Microsoft<\/a>, after publishing your app<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1 style=\"margin-top: 0in;\">Other posts you may like<\/h1>\n<p><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2021\/11\/11\/build-solutions-designed-for-scale-and-grow-your-business-with-azure-marketplace\/\">Build solutions designed for scale and grow your business with Azure Marketplace<\/a><\/p>\n<p><a href=\"https:\/\/cm-edgetun.pages.dev\/en-us\/us-partner-blog\/2020\/01\/24\/marketplace-rewards-benefits-for-azure-marketplace-or-microsoft-appsource-publishers\/\">Marketplace Rewards: Benefits for Azure Marketplace or Microsoft AppSource publishers<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft has long supported the innovation of industry-leading online marketplaces and is focused more than ever on ensuring our partners know how to leverage Microsoft commercial marketplace to reach customers and drive sales more effectively and efficiently. Simply creating a listing in the marketplace gives you access to over 4 million active visitors\u00a0per month\u00a0across 140+ geographies. In addition, you can<span class=\"read-more-ellipsis\">&#8230;.<\/span><\/p>\n","protected":false},"author":190,"featured_media":43297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[333],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reach 4M active customers by publishing on Microsoft commercial marketplace | Microsoft<\/title>\n<meta name=\"description\" content=\"Microsoft has long supported the innovation of industry-leading online marketplaces and is focused more than ever on ensuring our partners know how to leverage Microsoft commercial marketplace to reach customers and drive sales more effectively and efficiently.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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