FY25 Co-op: Start earning and spending your eligible co-op funds today

Partner Audience: CSP
Relevant to: #DoingBizwMSFT #GoToMarket #CrossSolution

Cooperative Marketing Funds (Co-op) provide reimbursement of earned funds to participating partners to help differentiate and build channel awareness and preference for Microsoft products. Partners participating in an incentive with a Co-op component will earn a portion in rebate (paid monthly) and a portion in Co-op (accrued for six months based on fiscal calendar) to use on eligible Co-op activities. You can use co-op funds to conduct marketing activities that increase brand awareness and drive growth of your sales pipeline. Invest your co-op funds in activities to facilitate readiness, develop specializations, or attain Microsoft certifications—activities that foster focused solution practices and Centers of Excellence.

FY25 changes

• “Partner Readiness” category has been renamed “Partner Skilling”.
• Demand Generation “TV/Radio Advertising” activity no longer eligible.
• Demand Generation “Print Advertising” activity applies to Surface partners only.
• “Migration Services” and “Solution Building with Third Parties” activities moved from Demand Generation to Market Development.
• “Tradeshows and expositions” activity moved from Market Development to Demand Generation.
• “Microsoft syndicated content” eligible costs have been updated from USD18,750 to USD12,000–17,000 per usage period.
• Added “Specialization Audit Fees” and “Sponsorship fees for Microsoft hosted events (i.e., Ignite, Build, AI Tours)” as ineligible co-op expense for clarity.
• Co-op guidance for SMB and Solution Areas has been updated to align with FY25 priorities.

Co-op fun facts

• Partners enrolled in Microsoft Commerce Incentive (MCI) earn a 60 percent rebate / 40 percent Co-op split for Cloud Solution Provider (CSP).
• Co-op is earned in six-month periods.
• Co-op can be utilized for three main activity categories: Demand Generation, Market Development, and Partner Skilling.
• Partners have 45 days after the period ends to submit a claim.

Co-op eligible activities

How to view your co-op funds

To view your incentive co-op funds:

1. Sign in to Partner Center and select the Incentives workspace.
2. Select Program and then select the appropriate incentive program from the expanded program list on the right.
3. At the top of the program page, select View claims.
4. Above Co-op claimed, select the usage period you want to see.

Doing so displays Co-op earned, Co-op claimed, and Remaining co-op for the selected period.

The expiration date for the selected period appears below the Remaining co-op display.

5. Scroll to the bottom of the page to view all claims submitted for the selected period.

Important dates

The funds you earn during the “Earning/Accrual Period” will be available to use during the “Usage Period”. Co-op funds do not roll over from one usage period to the next.

Resources

If you’re not familiar with Co-op or want to learn more, get started with these resources:

Microsoft Commerce Incentives​

Co-op Collection​

How to earn co-op funds​

View available earned, claimed, and remaining co-op funds​

MCI Office Hours registration​

FY25 Co-op Guidebook

Stay connected with us

• Head over to the Microsoft Americas Partner Community on LinkedIn.
• Join the MCI office hours to learn more about incentive offers or register to watch on demand.
• Join the MSP Community call for the August session on Co-op and the Microsoft MSP Community to connect with other partners and learn more about the topics most important to you.