{"id":446,"date":"2017-07-06T18:33:41","date_gmt":"2017-07-07T01:33:41","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/de-de\/industry\/blog\/industry\/2017\/07\/06\/the-way-forward-confronting-todays-challenges-in-financial-services\/"},"modified":"2017-07-06T18:33:41","modified_gmt":"2017-07-07T01:33:41","slug":"the-way-forward-confronting-todays-challenges-in-financial-services","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/de-de\/industry\/blog\/financial-services\/2017\/07\/06\/the-way-forward-confronting-todays-challenges-in-financial-services\/","title":{"rendered":"Moderne Herausforderungen im Finanzwesen"},"content":{"rendered":"<p>Microsoft wei\u00df, vor welchen Herausforderungen das Finanzwesen steht\u00a0\u2013 vom Generationenwechsel und ge\u00e4nderten Kundenerwartungen bis hin zum steigenden Wettbewerbsdruck und Alternativen au\u00dferhalb des Finanzsystems. In einer <a href=\"https:\/\/aka.ms\/iob1\" target=\"_blank\">von rasanter Ver\u00e4nderung gepr\u00e4gten Welt<\/a> ist der ideale Ansatz schwer auszumachen.<\/p>\n<p>Die steigende Zahl an neuen Mitbewerbern stellt eine gro\u00dfe Herausforderung bei der Wahl der richtigen Strategie dar: Die neue Konkurrenz denkt komplett anders, hinterfragt Konventionen und ver\u00e4ndert die Regeln. Wir haben einen derartigen Trend bereits in anderen Branchen erlebt\u00a0\u2013 wer h\u00e4tte gedacht, dass das Gastgewerbe oder die Transportbranche durch ein paar benutzerfreundliche Apps und hervorragend gestaltete Plattformen wie Airbnb oder Uber revolutioniert wird? Oder dass die legend\u00e4re Zeitungsbranche, die einst mehr als 70\u00a0% ihres Umsatzes durch Kleinanzeigen erzielte, durch Websites wie Craigslist und eBay auf den Kopf gestellt wird?<\/p>\n<p>Solche unerwarteten Entwicklungen haben alle Branchen umgekrempelt und v\u00f6llig neue Spielregeln erstellt. Wenn das geschieht, \u00fcberleben nicht immer die St\u00e4rksten, sondern eher diejenigen, die sich am schnellsten anpassen und bereit sind, ihre vorhandenen, rentablen Gesch\u00e4ftsmodelle zu \u00fcberdenken.<\/p>\n<p>Insbesondere Banken sp\u00fcren vermehrten Konkurrenzdruck durch vier gro\u00dfe Herausforderungen:<\/p>\n<ul>\n<li><strong>Eine informierte, anspruchsvolle Generation.<\/strong> Millennials denken unternehmerischer als jede andere Generation zuvor. Sie m\u00f6chten die Kontrolle \u00fcber ihre Finanzen behalten und sind sehr interessiert an Self-Service-Modellen. Sie hinterfragen Konventionen h\u00e4ufiger, lehnen Pauschall\u00f6sungen ab und entwickeln gern eigene L\u00f6sungen.<\/li>\n<li><strong>Einfache, intuitive Erfahrungen.<\/strong> In unserer mobilen, von Apps dominierten Welt legen Kunden Wert auf Einfachheit und sind weniger selbstgef\u00e4llig, wenn sie auf strukturelle Effizienz treffen. Sie w\u00fcnschen sich stets abrufbare, integrierte und reibungslose Services. Sie erwarten einheitliche, intuitive und aussagekr\u00e4ftige Erlebnisse.<\/li>\n<li><strong>Konkurrenten, die kein Banken sind.<\/strong> Technologieunternehmen wie Facebook, PayPal und Apple bieten Produkte, die einst das ausschlie\u00dfliche Gebiet von Finanzdienstleistern waren. Von <em>Ad-hoc<\/em>-E-Wallets bis zu Zahlungen in Echtzeit verschwinden die Grenzen zwischen den Branchen zunehmend, und das Vordringen in traditionelle Bankgesch\u00e4fte ist heute an der Tagesordnung.<\/li>\n<li><strong>Aufstrebende Fintechs.<\/strong> Fintech-Startups, die in der Cloud zu Hause sind und weniger von gesetzlichen Anforderungen und damit verbundenen Kosten eingeschr\u00e4nkt sind, stellen eine besonders gro\u00dfe Herausforderung dar. Die zielen auf die rentabelsten Bereiche im Finanzwesen ab und bieten zudem eine bessere Customer Experience. In Extremf\u00e4llen bieten Fintech-L\u00f6sungen Services au\u00dferhalb des Geldwesens\u00a0\u2013 z.\u00a0B. Bitcoins, die Banken \u00fcberfl\u00fcssig machen k\u00f6nnten.<\/li>\n<\/ul>\n<p>Um wirklich innovativ zu sein, m\u00fcssen wir unseren Kunden Eigenst\u00e4ndigkeit bieten. Wir wissen, dass die Transformation schwierig sein kann, aber wir sind auch von ihrem Potenzial \u00fcberzeugt. Unser Ansatz lautet, Technologie auf neue Weise zu nutzen und gesch\u00e4ftliche Flexibilit\u00e4t durch Tools zu erm\u00f6glichen, die <a href=\"https:\/\/info.microsoft.com\/Enterprise_EN-US_FinServ_DigitalBankWP_RegistrationPage.html?ls=Website&amp;lsd=eam_corp_en-us_vnext_banking\" target=\"_blank\">die Zukunft des Bankwesens<\/a> definieren.<\/p>\n<p>Als Ihr vertrauensw\u00fcrdiger Technologiepartner bieten wir Ihnen sowohl Branchen-Know-how als auch Unternehmensl\u00f6sungen. Wir unterst\u00fctzen Sie in jeder Phase der digitalen Transformation.<\/p>\n<p><b>Folgen Sie uns <\/b><a href=\"https:\/\/twitter.com\/msftfinserv\" target=\"_blank\"><b>@msftfinserv<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insbesondere Banken sp\u00fcren vermehrten Konkurrenzdruck durch vier gro\u00dfe Herausforderungen. Wir unterst\u00fctzen Sie in jeder Phase der digitalen Transformation.<\/p>\n","protected":false},"author":86,"featured_media":992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[199],"post_tag":[],"content-type":[],"coauthors":[95],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Way Forward: Confronting Today\u2019s Challenges in Financial Services<\/title>\n<meta name=\"description\" content=\"At Microsoft, we recognize the challenges that financial services are facing\u2014from increased generational shifts and changing customer expectations to increased competition and 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