{"id":442,"date":"2017-06-14T08:00:16","date_gmt":"2017-06-14T06:00:16","guid":{"rendered":"https:\/\/cm-edgetun.pages.dev\/de-de\/industry\/blog\/industry\/2017\/06\/14\/die-fuenf-wichtigsten-moments-that-matter-in-der-finanzindustrie\/"},"modified":"2017-06-14T08:00:16","modified_gmt":"2017-06-14T06:00:16","slug":"die-fuenf-wichtigsten-moments-that-matter-in-der-finanzindustrie","status":"publish","type":"post","link":"https:\/\/cm-edgetun.pages.dev\/de-de\/industry\/blog\/financial-services\/2017\/06\/14\/die-fuenf-wichtigsten-moments-that-matter-in-der-finanzindustrie\/","title":{"rendered":"Die f\u00fcnf wichtigsten \u201eMoments that Matter” in der Finanzindustrie"},"content":{"rendered":"

Gastbeitrag von ec4u expert consulting ag<\/em><\/p>\n

Die Bankbranche hat in den letzten Jahren stark zu k\u00e4mpfen. Kunden verlieren das Vertrauen und wandern ab, neue Marktteilnehmer versch\u00e4rfen den Wettbewerb durch innovative Produktportfolios, und die traditionellen Strukturen scheinen nicht mehr in die heutige mobile und digital vernetzte Welt zu passen.<\/p>\n

Dabei haben Banken an sich ein sehr hohes Digitalisierungspotenzial. Ihr Kerngesch\u00e4ft ist das Sammeln, Verkn\u00fcpfen und Weiterverteilen von Daten und liefert damit eine ideale Grundlage, um Gesch\u00e4ftsprozesse und Kunden-Touchpoints zu digitalisieren.<\/p>\n

Mit einer ausgereiften Strategie, die beim Kunden beginnt und zu einer durchg\u00e4ngigen Customer Journey f\u00fchrt muss, k\u00f6nnen Banken ihren Weg in die digitale Zukunft erfolgreich beschreiten.<\/p>\n

Welche Voraussetzungen daf\u00fcr erf\u00fcllt sein m\u00fcssen und wie die Umsetzung an s\u00e4mtlichen Kontaktpunkten wirklich gelingen kann, zeigt die Banken-Expertin Uta Weber von ec4u expert consulting in einem umfassenden Whitepaper auf. Welchen Einfluss haben Kaufphasen auf das Kundenverhalten? Wie k\u00f6nnen Sie wertvolle Touchpoints schaffen, die die Kundenbindung ma\u00dfgeblich verbessern? Warum er\u00f6ffnet auch die Vertragsk\u00fcndigung eines Kunden neue Verkaufschancen?<\/p>\n

Entdecken Sie jetzt die Antworten auf diese und weitere Fragen und holen Sie sich praktische Tipps im kostenlosen ec4u Whitepaper:<\/p>\n

\u201eDie 5 wichtigsten \u201aMoments that Matter\u2018 in der Finanzindustrie\u201c<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Wie k\u00f6nnen Banken ihre Kunden so ansprechen und betreuen, dass langfristig rentable Gesch\u00e4ftsbeziehungen entstehen? Erfahren Sie mehr im Whitepaper von ec4u.<\/p>\n","protected":false},"author":105,"featured_media":988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ep_exclude_from_search":false,"_classifai_error":"","_classifai_text_to_speech_error":"","footnotes":""},"categories":[199],"post_tag":[],"content-type":[],"coauthors":[67],"class_list":["post-442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services"],"yoast_head":"\nDie 5 wichtigsten \u201eMoments that Matter" in der Finanzindustrie<\/title>\n<meta name=\"description\" content=\"Wie k\u00f6nnen Banken ihre Kunden so ansprechen und betreuen, dass langfristig rentable Gesch\u00e4ftsbeziehungen entstehen? 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